Feb 2025 – Present · 1 yr 1 mo

Feb 2020 – Feb 2025 · 5 yrs

Jan 2015 – Feb 2020 · 5 yrs 1 mo

• Primary Responsibilities | Art Direction/Graphic Design
• Working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief.
• Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client.
• Gaining an understanding of the target audience and business that the advert is aimed at.
• Meeting with the creative director and account managers before presenting ideas to clients.
• pitching ideas to clients;
• Work closely with account executives to schedule and monitor all projects.
• Briefing other members of the creative team.
• Commissioning photographers, artists or film-makers to work on projects.
• Visiting and assessing locations for potential shoots.
• Working on location.
• Attending meetings at production houses and with other directors.
• Working in editing suites to oversee the finished product.
• Advising new creatives, reviewing their 'books' and managing new teams on placement with the agency.
• Preparing quotations of creative jobs for clients.
• Secondary Responsibilities | Client Relationships
• Advise client on all technical visual recommendations and/or issues.
• Help facilitate both the input and creative meetings.
• Assist in making presentations to client.

Jun 2013 – Jan 2015 · 1 yr 7 mos

• Responsibilities:
• Working from a brief with a copywriter, generating ideas to present to the client
• Working on designs to produce an effective advertising message
• Editing the final results for presentation to the client
• Preparing files and assets for production
• Design all required materials from print materials to digital assets
• Working with a variety of social media platforms
• Working for Abu Dhabi police client for all materials related to their UAE Together initiative, social media, print materials, trophies & awards.