Vinícius Miraglia

Design Manager

São Paulo, Brazil14 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Over 16 years in digital product development.
  • Led teams to create user-centric applications.
  • Recipient of multiple prestigious design awards.
Stackforce AI infers this person is a Fintech and SaaS design leader with extensive experience in user experience and product design.

Contact

Skills

Core Skills

User Experience (ux)Design SystemGrowth StrategiesConversational User Interfaces (cui)User Interface Design

Other Skills

ExperimentalDesign OpsExperimental DesignCulture ChangeExperimental ResearchInvestor RelationsLeadershipTeam ManagementMachine LearningData AnalysisBusiness StrategyUX ResearchUser Interface PrototypingInnovationMobile Applications

About

With over 16 years of expertise in digital product development, I have successfully led teams with a mission to craft exceptional user experiences through a customer-centric culture and a commitment to experimentation. My approach is rooted in collaboration and a multidisciplinary mindset, aimed at conceiving, deliberating, and bringing to life solutions that tackle real-world challenges while closely monitoring their impact through performance metrics. My career has taken me to both national and international organizations, where I've played a pivotal role in creating and scaling apps, websites, platforms, design systems, and conversational interfaces, catering to diverse B2C and B2B markets. My work has earned me numerous accolades, including the Mastercard Send Funding SDWO Credit (2025), Mastercard Surpreenda Consumer (2025), Portfolio Optimization (2025), Google Cloud OCR Case Study (2022), FGV Success Stories for Gift-fi (2018), the Santander Innovation Award for the Messenger Bot (2017), and Apple App Store Awards for the VivaReal App (2015). What truly drives me is the chance to shape the future and engineer experiences that positively impact people's lives. I'm deeply passionate about fostering and nurturing teams, with a relentless commitment to helping each team member unlock their full potential.

Experience

Picpay

2 roles

Senior Design Manager at PicPay Card

Apr 2024Present · 1 yr 11 mos

  • 📱 Projects
  • PicPay Epic
  • Redesign Home Card - App
  • Redesign Statement - App
  • Pula Compra - App
  • 🏆 Award
  • Mastercard Send Funding SDWO (Credit) - 2025
  • Surpreenda (Consumer) - 2025
  • Portfolio Optimization - 2025
Growth StrategiesConversational User Interfaces (CUI)ExperimentalDesign OpsExperimental DesignCulture Change+22

Senior Design Manager at PicMarket

Dec 2023Apr 2024 · 4 mos

  • 📱 Projects
  • PicMarket - App & Web
  • Picnic Design System
  • 📊 Results
  • +123% increase in CSAT score
  • +1.150% increase in GMV
  • 35% decrease in order request time
  • 49.2% order conversion rate with AI vs. 36.3% without AI
  • 58.77% AI adoption rate by sellers
UX ResearchUser Experience (UX)Growth StrategiesBusiness StrategyData AnalysisMachine Learning+5

Adplist.org

Mentor

Oct 2023Jun 2025 · 1 yr 8 mos

Xp inc.

Senior Design Manager

Apr 2023Sep 2023 · 5 mos · São Paulo, Brazil

  • 📱 Projects
  • Experimentation process for account activation and opening (XP, Rico and Clear) - App & Web
  • Redesign Portal (InfoMoney) - Web
  • New Design System (InfoMoney) - Web
  • AI Financial Simulator (XP and Rico) - Web & ChatGPT API
  • New Member get Member Program (XP) - App & Web
  • Redesign Portal (Rico) - Web
  • Redesign Hub (XP) - Web
Conversational User Interfaces (CUI)UX ResearchUser Experience (UX)Growth StrategiesBusiness StrategyData Analysis+7

Saúde id

Head of Design

Feb 2022Mar 2023 · 1 yr 1 mo · São Paulo, Brazil

  • 📱 Projects
  • New Marketplace - Web
  • New C-commerce Chatbot - WhatsApp & Google Cloud OCR API
  • Design System
  • Experimental Culture Program
  • 📊 Results - New Marketplace
  • +96% positive rate on the shopping experience
  • +205% increase in search conversion rate
  • 📊 Results C-commerce
  • +46% increase in exam sales (the new approach never used before)
  • +10% increase in query sales (the new approach never used before)
  • +10% increase in surgery sales
  • +290% increase in bundle sales (the new approach never used before)
  • +13% increase in total marketplace revenue
  • +155% increase in the average purchase ticket
  • Conversion rate greater than 5%
  • 🎖️ Recognition
  • Google Cloud Case Study (OCR) - 2022
  • 📊 Results Design System
  • 15x faster delivery speed in sprints
Conversational User Interfaces (CUI)UX ResearchUser Experience (UX)Business StrategyData AnalysisMachine Learning+6

Kenlo

Head of Design

May 2021Feb 2022 · 9 mos

  • 📱 Projects
  • New CRM Platform - Web
  • New CMS Platform - Web
  • Redesign inGaia > Kenlo - App & Web
  • KenloPay - App & Web
  • Design System
  • Kenlo Garante - Web
  • Kenlo Home Equity - Web
UX ResearchUser Experience (UX)Business StrategyData AnalysisLeadershipDesign System+4

Safra

3 roles

Head of Design at AgZero

Oct 2020May 2021 · 7 mos

  • 📱 Projects
  • Redesign SafraWallet > AgZero - App & Web
  • 📊 Results
  • +24% increase in profile view and account data
  • +80% improvement in account card scroll rate
  • 43% in the transactional functionality discovery rate
  • 140% increase in credit card requests
  • 230% increase in credit card activation rate
  • 110% increase in interactions with promotional banners
UX ResearchUser Experience (UX)Business StrategyData AnalysisLeadershipDesign System+4

Head of Design at SafraWallet

Feb 2019Oct 2020 · 1 yr 8 mos

  • 📱 Projects
  • SafraWallet - App & Web
  • Design System
  • Pix - App & Web
UX ResearchUser Experience (UX)Business StrategyData AnalysisLeadershipDesign System+4

Design Manager at Safra Bank

Jul 2018Feb 2019 · 7 mos

  • 📱 Projects
  • Design System
  • New Safra Empresas - App & Web
  • New SafraPay - App & POS
  • Pix - App & Web
UX ResearchUser Experience (UX)Business StrategyData AnalysisLeadershipDesign System+4

Santander brasil

2 roles

Product Design Lead

Mar 2018Jun 2018 · 3 mos · São Paulo Area, Brazil

  • 📱 Project
  • Flame Design System (Global)
  • 📊 Results
  • +800 mobile and web components
  • +30% reduction in development time
  • +30% reduction in the size of animation files
  • +45% faster loading
  • +66% faster development time
  • Become global
User Interface DesignUser Experience (UX)User Interface PrototypingData AnalysisLeadershipDesign System+5

Product Designer

Aug 2016Mar 2018 · 1 yr 7 mos · São Paulo Area, Brazil

  • 📱 Projects
  • New Santander Portal - Web
  • New Santander Mobile - App
  • New Santander Way - App
  • Santander Pass - Wearable
  • Way Watch - Apple Watch App
  • New Santander Empresas - App
  • Voice Banking - Artificial Intelligence
  • New investment Platform - App
  • Santander Message Transfer - WhatsApp
  • Financial Advisor - App
  • Travel Advisor - App
  • Santander Withdrawal - POS
  • Messenger ChatBot - Artificial Intelligence + Facebook
  • Super Digital - App & Web
  • 📊 Results (New Santander Portal)
  • +200% increase in new visitors
  • 20% less time to purchase a product
  • The first bank to participate in Black Friday in Brazil
  • 📊 Results (Messenger ChatBot)
  • One of the first chatbots in Brazil
  • The first chatbot in Brazil to use artificial intelligence A/B test (Watson & Cortana) to train responses
  • +13% reduction in calls at the exchange
  • New service channel to 2,6M customers
  • 🏆 Award
  • Santander Innovation Award: Messenger Bot - 2017
Conversational User Interfaces (CUI)UX ResearchUser Interface DesignUser Experience (UX)User Interface PrototypingBusiness Strategy+5

Ibm

Product Designer at Apple Partnership

Jun 2016Aug 2016 · 2 mos · São Paulo Area, Brazil

  • 📱 Projects
  • Check-in (client: Latam Airlines) - App
  • Open Account (client: Bradesco Bank) - App
UX ResearchUser Interface DesignUser Experience (UX)User Interface PrototypingLeadershipDesign System+2

Olx brasil

2 roles

Product Designer Lead at VivaRealOwners

Apr 2016Jun 2016 · 2 mos · São Paulo Area, Brazil

  • 📱 Project
  • VivaRealProprietário - App
  • 📊 Results
  • Rate of filling in the forms was 73% to 98%
  • Filling the ad 4x faster than the competition (average of 1min20s)
  • 1.5x ads have more visualizations when compared to the others on the platform
User Interface DesignUser Experience (UX)User Interface PrototypingLeadershipDesign SystemDesign Ops+1

Product Designer Lead at VivaReal

Sep 2015Apr 2016 · 7 mos · São Paulo Area, Brazil

  • 📱 Projects
  • Redesign VivaReal - App
  • Alugar ou Comprar HackWeek project - Web
  • 📊 Results - Redesign VivaReal
  • Rating increase from 3.8★ to 4.6★
  • The most detailed data of this project is confidential
  • 🏆 Award
  • Apple App Store Awards: VivaReal App - 2015
UX ResearchUser Interface DesignUser Experience (UX)User Interface PrototypingBusiness StrategyData Analysis+3

Dentsumcgarrybowen

Product Designer

Feb 2015Aug 2015 · 6 mos · São Paulo Area, Brazil

  • 📱 Projects
  • Olympic Torch Relay (client: Bradesco Bank) - Web & VR
  • My First Steps (client: Lupo) - App
  • Olympic Sports Game Platform (client: Microsoft) - Web
  • Redesign Even Portal (client: Even) - Web
  • Safe Traffic (client: AIG) - App
  • 📊 Results - Olympic Torch Relay
  • +10K selected people
  • +100K published stories
  • +5M views
UX ResearchUser Interface DesignUser Experience (UX)User Interface PrototypingBusiness StrategyData Analysis+2

Gift-fi

Founder

Jan 2014Dec 2016 · 2 yrs 11 mos · São Paulo, Brazil

  • 📝 Description
  • Connect to any Wi-Fi network without having to enter passwords or perform unnecessary registrations. The challenge is to facilitate this task and standardize access in a practical, simple, and secure way in any location.
  • 🚀 Acceleration
  • Microsoft BizSpark Program
  • Seed Money
  • 📱Project
  • Gif-fi (B2C) - App
  • Analytics Platform (B2B) - Web
  • 📊 Results
  • +20K downloads
  • +1K gift cards sent
  • +100 business used
  • 🏆 Award
  • FGV Success Stories: Gift-fi - 2018
UX ResearchUser Interface DesignUser Experience (UX)User Interface PrototypingBusiness StrategyData Analysis+3

Hyperativa

Product Designer

Aug 2012Feb 2015 · 2 yrs 6 mos · São Paulo Area, Brazil

  • 📱 Projects
  • New interactions Vai de Visa (client: Visa) - Web
  • Interaction Game Visa World Cup (client: Visa) - Web
  • Saque Visa (client: Visa) - POS
  • World Cup (client: Panini) - App
  • Redesign Fipe Portal (client: Fipe) - Web
  • Startup (client: Help to Dress) - App
  • Redesign Avon e-commerce (client: Avon) - Web
  • 📊 Results - Vai de Visa
  • +6 campaigns created
  • +1 million people impacted
  • +R$500 million transacted
  • +800M draws
  • +12B lucky numbers
  • +R$15M in prizes
User Interface DesignUser Experience (UX)User Interface PrototypingInteraction Design

Itaú unibanco

Innovation Intern

Dec 2010Nov 2011 · 11 mos · São Paulo Area, Brazil

  • 📱 Projects
  • iCarros - App
  • Innovation Chapter - Culture
  • 📊 Results - iCarros
  • It was the first mobile project in Brazil to integrate the direct bank financing service in the search result, eliminating the need for the person to have to go to the bank to perform this query. As a result, we were able to reduce the purchase process by many days and make access to credit more accessible, which is extremely important for the Brazilian market
  • The most detailed data of this project is confidential
User Interface DesignUser Experience (UX)User Interface PrototypingInteraction Design

Education

Stanford University Graduate School of Business

Disrupt Your Business

Jan 2021Jan 2021

FGV - Fundação Getulio Vargas

Master of Business Administration (MBA) — Strategic and Economic Business Management

Jan 2014Jan 2016

Universidade Metodista de São Paulo

Bachelor's degree — Public Relations/Image Management

Jan 2008Jan 2012

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