Apr 2022 – Present · 3 yrs 11 mos · Iowa, United States · Remote

• The Fix Collective offers strategic content for people and businesses tired of being their industry's best-kept secret. We offer coaching, full management, and plenty of resources to ensure you can go from MIA to top of mind.

Mar 2022 – Sep 2023 · 1 yr 6 mos

• At Zaya, I focus on clients in need of a creative lift in their digital marketing. Using my experience leading design and content teams, I collect the needs from the client and coordinate with the right writers and designers to ensure delivery of high-performing content. Depending on the situation, this can include everything from briefing designers to writing copy to presenting new creative to a client. In addition to managing the creative output and process, I source talent and assign them to the best client-fit to ensure success.

Feb 2022 – Apr 2022 · 2 mos

• A transitionary role where I consulted Sculpt in operations and strategy with the goal of continued growth for the agency after my departure from the team.

Feb 2018 – Mar 2022 · 4 yrs 1 mo

• As Managing Director, I worked to “harmonize our hustle” every day. Through my work, I:
• Developed, executed, and continually optimized strategic business goals
• Grew annual company revenue by over 2.5x and profit by 750%
• Set and managed agency budget including monitoring bookkeeping and accounts receivable
• Managed a team of 8 full-time employees and 3 part-time employees
• Built and managed contractor network, growing to 20 active team members in 2 years
• Overhauled project management system including software selection and team training
• Directly managed 7 premiere clients including several Fortune 500 technology and SaaS companies
• Provided ongoing digital and content strategy for managed clients and the agency at large
• Strategized and facilitated hundreds of social posts and ads published each month
• Sculpt is a B2B social media agency that specializes in strategies to grow your audience, funnel in leads, and close more deals. 🚀

Dec 2016 – Feb 2018 · 1 yr 2 mos

• Served as a strategist and primary contact for a variety of B2B and technology clients
• Wrote social-optimized content for awareness, engagement, and conversion
• Researched, strategized, and delivered robust social media strategy and marketing plans
• Built and optimized advertisements on Facebook, Twitter, and Pinterest
• Served in this role for 6 months before beginning to take on Managing Director tasks ahead of a formal transition to the new role while continuing to offer content strategy assistance when needed.

Aug 2018 – Sep 2023 · 5 yrs 1 mo · Iowa City-Cedar Rapids Area

• I teach students Social Media Marketing at the University of Iowa in the School of Journalism.
• Students are assigned real-world clients to develop a strategic social media campaign for in an effort to meet the goals their clients have identified.

Jun 2014 – Dec 2016 · 2 yrs 6 mos · Norway, IA

• I was responsible for the management and strategy of Frontier Co-op’s social media communities. This included all digital communities for Frontier Co-op, Simply Organic and Aura Cacia. In total, these communities totaled over 823,500 individuals and continuously grew at a steady rate.
• My work as the social media specialist included:
• Facilitating follower growth on social media channels
• Increasing overall brand impressions across social media networks
• Creating and managing social media engagement tactics and campaigns on a regular basis
• Developing and implementing a robust influencer strategy with the PR team and brand managers
• Establishing on-going relationships with influencers
• Researching and implementing a new listening and engagement social software
• Developing monthly metrics reports for ongoing analysis
• Developing and implemented the social strategy for the launch of new product lines
• Strategizing and collaborating with team members for several large holiday and summer campaigns
• Managing Facebook advertising and testing
• A few highlights from my time at Frontier Co-op include:
• Helped facilitate 2 Facebook community growth campaigns per brand resulting in increasing community size by of up to 138%
• Implemented strategies to grow all 3 Instagram audiences by more than 270% and up to 400%
• Hosted and managed the Aura Cacia's 1st Instagram challenge which acquired 608 new followers and 345 entries in 2 weeks time
• Frontier Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, and Aura Cacia® brands including herbs, spices and baking flavors; bulk herbs and spices; and aromatherapy products.

Nov 2012 – May 2014 · 1 yr 6 mos · Ames, Iowa

• As a member of the Lead Management team, I developed marketing emails, assisted in outbound communication strategy, gathered and analyzed data. I specialized in long-term nurturing, engagement strategy, and implementation and have:
• Managed outbound email sends to a large database, sending up to 35 individual emails a week
• Implemented long-term nurturing programs using the Marketo software
• Identified and executed process improvements for campaign metric tracking
• Contributed to strategy for targeting audience segments for 9 products and multiple sub-products
• Formerly, I was a Marketing Specialist on the Digital Marketing Team at WebFilings. I facilitated our extensive webinar program, including email invitation development and marketing automation using the Marketo software, setting up and running webinars within both Webex and TalkPoint, and overall project management and content strategy.
• During the course of a year in this role, I:
• Organized over 50 webinars in a little under 1 year
• Managed a webinar of more than 2,000 registrants
• Researched and implemented a new webinar vendor that best suited our needs
• Implemented extensive metric tracking and analysis
• Conducted numerous email communication tests and analyzed the results
• Workiva, an Ames, IA-based company, is a leader in SEC Reporting Solution software. Its' cloud-based platform streamlines the process of drafting, XBRL tagging, EDGARizing, and filing regulatory compliance reports, such as forms 3, 4, 5, 10-Q, 20-F, and more with the United States' Securities and Exchange Commission (SEC), and as a registered filing agent for SEDAR in Canada.

May 2012 – Nov 2012 · 6 mos · Waterloo-Cedar Falls Area

• Collaborated with creative strategists to develop inbound marketing strategies and programs for Hellman and Hellman clients
• Developed the various elements of internal and client-based inbound marketing programs,including:
• Keyword research
• Landing page development
• Lead nurturing campaign development
• Social media campaigns
• Blog content
• Monitored and managed ongoing inbound marketing programs, tracking each program’s success and collaborating with creative strategists to make ongoing recommendations to increase the success of the programs
• Developed visual content for various programs and campaigns,including photo enhancement, banner ads, buttons, HTML emails,PowerPoint presentations and FBML promos

Aug 2011 – May 2012 · 9 mos · Cedar Falls, Iowa

• Direct and advise a staff of writers for the publication
• Organize meetings, deadlines and schedules
• Lead staff meetings in a way conducive to collaboration
• Design the publication and layout (using InDesign)
• Develop the concepts and goals of the publication

Jan 2011 – May 2011 · 4 mos

• Revised informational graphs to be more visually appealing
• Offered suggestions and opinions about the book content

Nov 2010 – May 2011 · 6 mos

• Substantively edited book manuscript
• Transferred hard copy edits into digital copy
• Formatted the layout (using Microsoft word)

Sep 2010 – Jun 2011 · 9 mos

• Facilitate meetings and record meeting information
• Communicate and work efficiently with co-president
• Visualize and design the Digital Collective website (using Flash)
• Obtain new skills and knowledge

Oct 2009 – Sep 2010 · 11 mos

• Developed marketing material such as brochures and postcards (using Photoshop and Microsoft Publisher)
• Researched and implemented promotional material ideas
• Generated text for published and in-house material
• Conducted market research for various companies
• Analyzed over 300,000 individual surveys (using SPSS) and entered information into a separate Excel file