Adam Egger — Co-Founder

Building a B2B SaaS product nobody buys is tragic. Realizing it after the roadmap is funded is expensive. If you’re a CEO, CPO, CTO, or VP Product, you know the moment: The product ships. The team is busy. And revenue doesn’t move. I see the same pattern every week. Experienced product leaders with a “strong idea” spend 6–12 months building, then discover too late that the market never needed it. Sometimes there are customers. Just not enough to justify the roadmap. A beautiful product. An empty pipeline. And a board asking uncomfortable questions. 👋 I’M ADAM I spent 20 years at Germany’s #2 software company (Software AG) as a Director of Innovation. I’ve seen hundreds of B2B products fail — not because the code was bad, but because the commercial validation was fake. I left corporate to systematically fix this before it destroys budgets, teams, or leadership credibility. 🟢 MY PHILOSOPHY I don’t validate ideas. I validate business cases. My rule is simple: Invoice First. Code Second. If you can’t sell the idea on a one-page offer, you won’t sell it after 12 months of development. No guessing. No “let’s see after launch.” We force the market to decide before you commit the roadmap. 🚀 HOW I HELP PRODUCT LEADERS 1. The Diagnostic (Free) A 2-minute Product Risk Audit that shows whether your roadmap is an asset — or a gamble. → See Featured 2. The Reality Check (Paid, 60–90 min) You walk me through your product or initiative. I identify the single assumption that will kill it — and we fix or kill it fast. → See Featured 3. The Partnership (Interim Commercial Lead) 90 days. I work with your product and leadership team to translate features into board-level business cases and close the first pilots. → See Featured You bring the product expertise. I bring the commercial truth. Let’s stop building impressive zombies. Let’s build products the market can’t ignore. ⬇️ Start with the Featured section below.

Stackforce AI infers this person is a SaaS product innovation expert with a focus on commercial validation.

Location: Frankfurt, Germany

Experience: 24 yrs 6 mos