Nov 2021 – Aug 2024 · 2 yrs 9 mos

• (Acquired by Typeface)
• Treat AI transformed how brands and agencies showcased their products, providing a quicker and more affordable solution compared to traditional production shoots and design resources. Utilizing advanced AI technology, Treat AI produced high-quality product images that improved paid social advertising, enhance both in-store and online promotions, and marketing campaigns.
• Treat AI was backed by top investors and founders in e-commerce such as Greylock, Klaviyo, Attentive, and Postscript.

Nov 2020 – Present · 5 yrs 4 mos

• I develop creative visions for brands — specialize in digital media, tech, eCommerce, entertainment, social, beauty, and publishing; ideate, develop, and create brand campaigns across digital and print media; launch and/or evolve visual identities for brands.

Mar 2014 – Nov 2020 · 6 yrs 8 mos · New York, New York, United States

• Led the redesign for the #1 and #2 global wedding brands and online marketplace for The Knot and WeddingWire; Owned and stewarded brand identity and voice, and partnered with cross-functional teams to implement a brand design system across multiple platforms; Resulted in a +15% increase in brand relevance among target audience (13+ million unique monthly visitors).
• Launched brands and provided visual guidance for WeddingPro.com (B2B), The Knot Worldwide (corporate), TheBump.com, and TheBash.com (formerly known as Gigmasters); In 2020, 37% of B2B sales revenue was attributed to creative and brand content generated by my team in collaboration with B2B Marketing; For employee talent acquisition, the corporate site redesign improved user engagement by over 50%.
• Partnered with Growth, Product, Marketing, Sales, Research, Public Relations, eCommerce, Editorial, and C-level executives to deliver on brand experiences and creative direction for all major campaigns and partnerships to meet business objectives and KPIs.
• Supervised a team of 10+ full time and freelance designers, copywriters, photo editors, and web/email developers; Established and improved creative process and work from start to finish by managing project flow and prioritization; Managed budget forecasting for Creative Services team.

Dec 2011 – Jan 2014 · 2 yrs 1 mo · New York, New York

• Led UI and UX design in partnership with Product and Tech teams; Website improvements increased cart creation by 33% and average basket size by 20%.
• Repositioned the brand identity for the US launch of VentePrivee.com, a $1.5 billion global fashion and eCommerce brand created in partnership with American Express.
• Designed brand marketing and email campaigns across 30+ American Express channels; Created lifecycle emails with deliverability rates of 99%+ and opt-out rates of 0.10%-0.15%; Supported launch of an advanced member preference center, reducing email opt-outs by 50%.
• Conceptualized, art directed, and styled editorial photo shoots.

Jul 2007 – Dec 2011 · 4 yrs 5 mos · New York, New York, United States

• Designed in-book promotional advertising pages for entire portfolio of Hearst Magazines titles including top publications such as Cosmopolitan, Elle, Elle Decor, Esquire, Food Network, Good Housekeeping, Harper’s Bazaar, HGTV Magazine, House Beautiful, Marie Claire, O, The Oprah Magazine, Popular Mechanics, Redbook, Seventeen, Town & Country.
• Produced UI and UX framework for corporate websites and iPad advertorials when apps were first gaining traction in the digital space.
• Created brand materials, event collateral, presentations, and direct mail.
• Established and enforced brand guidelines for HGTV Magazine, Food Network Magazine, Veranda, and Hearst Corporation.
• Art directed photo shoots for print campaigns.

Jan 2006 – Jan 2007 · 1 yr · El Segundo, California, United States

• Conceptualized and designed a wide range of print marketing materials for the largest US direct broadcast satellite provider with an audience of over 15 million subscribers.
• Developed new market and promotion ad concepts for programs such as Customer
• Referral Program, DIRECTV Movers ConnectionTM, Pay Per View, and the Sundance Film Festival.
• Directed commercial photo shoots and implemented into print campaigns.

Jan 2001 – Jan 2006 · 5 yrs · New York, New York, United States

• Conceptualized, designed, and produced promotional materials to reinforce the brand and generate revenue for Real Simple magazine, broadcast (PBS), book publishing, and product (cleaning, home and office organization products sold in Target and Wegmans stores nationwide).
• Developed prototypes for the Real Simple product line and designed packaging of custom gifts for advertisers, events, and value added programs.