Simon Kriss — CEO
I help company boards and executives build AI literacy and develop adoption strategies that deliver real business outcomes. My approach is practical and non-technical, helping leaders navigate AI with confidence and accountability. As Co-Founder of Sovereign AI, I advocate for responsible, transparent, and locally developed AI that drives innovation and strengthens Australia’s digital resilience. With more than 35 years of corporate experience, I combine futurist thinking with commercial pragmatism to make complex technologies accessible and actionable. Author of The AI Empowered Customer Experience (Amazon, 2023) and Australian representative at the 2025 AIFOD Forum held at the UN in Geneva.
Stackforce AI infers this person is a seasoned leader in AI adoption and management consulting across various industries.
Location: Melbourne, Victoria, Australia
Experience: 32 yrs 6 mos
Skills
- Artificial Intelligence (ai)
- Business Strategy
Career Highlights
- Expert in AI literacy and adoption strategies.
- Co-Founder advocating for responsible AI in Australia.
- Author of a notable book on AI customer experience.
Work Experience
Sovereign Australia AI
Chief Executive Officer (6 mos)
Mindpearl
Chief AI Officer (fractional) (1 yr)
AI FOR DEVELOPING COUNTRIES FORUM
Senior Fellow (1 yr 3 mos)
ADAPT
AI & Data Advisor (1 yr 6 mos)
simonkriss.ai
Chief AI Officer (2 yrs 11 mos)
Auscontact Association
Non Executive Director (2 yrs 3 mos)
Trentham and Districts Community Bank
Non Executive Director (2 yrs 1 mo)
Serco
Director, Innovation & Growth (2 yrs 4 mos)
Green Distillation Technologies P/L
GM, Corporate Development (5 mos)
Homeward Bound Properties
Managing Director (4 yrs)
Expedia Group
Director, Non Voice Channels (1 yr 1 mo)
Hotels.com
Director New Customer Channels & Products (1 yr 9 mos)
Cathay Pacific Airways
Global Head of Contact Centres (2yr contract role) (2 yrs 6 mos)
HSBC
Head of Contact Centre Sales, Asia Pacific (1 yr 4 mos)
Ulster Bank
Head of Telephone Banking (7 mos)
Royal Bank of Scotland Group
Programme Director - Asian Assets Divestiture (2 yrs)
Head of Strategy & Planning - Contact Centres Asia (1 yr 1 mo)
Sagatori
Owner (4 yrs 11 mos)
Novell
Head of CRM, Asia (3 yrs 10 mos)
Of Eagles and Gesse
Owner (4 yrs 8 mos)
Telstra
Multiple positions within the NTC (3 yrs)
Education
Role of the Chair at Australian Institute of Company Directors
Disruptive Innovation and Strategy at Harvard Business School
Company Directors Course at Australian Institute of Company Directors
Advanced Media & Crisis Communications at Oake Media Hong Kong
Advanced Wine Appreciation Course (invitation only) at Australian Wine Research Institute
Masters at University of Melbourne
PRINCE2 at Adrenaline Consulting