Jan 2020 – Apr 2022 · 2 yrs 3 mos

Jul 2019 – Jan 2020 · 6 mos

Jul 2018 – Jul 2019 · 1 yr

Jan 2018 – Jul 2018 · 6 mos

Jan 2017 – Dec 2017 · 11 mos

Jul 2015 – Jan 2017 · 1 yr 6 mos

Jun 2014 – Aug 2014 · 2 mos · San Francisco Bay Area

Jul 2010 – Jun 2013 · 2 yrs 11 mos · Greater Boston Area

• ● Collaborated in cross-functional team to build strategy and establish requirements for a durable goods manufacturer’s first e-commerce platform by analyzing data and technology infrastructure gaps, offline distribution method, product pricing, and user experience research; managed trial phase and testing to improve order conversion by 16% in less than one month.
• ● Created a new segmentation strategy through customer behavior analysis of historical transactional data to set foundation for client’s new customer relationship management (CRM) program.
• ● Led media and creative A/B testing and optimization of a $2.5M online display advertising program for a Fortune 500 client to drive sales; boosted cost efficiency by 25% year-over-year.
• ● Built financial model to allocate monthly budgets for a $3.2M online media campaign using past campaign performance and consumer consumption trends to improve and stabilize performance.
• ● Developed media and ad technology recommendations, measurement strategies, and end-to-end tracking solutions to plan and launch 10+ multi-channel product marketing and branding campaigns totaling to $11.6M.
• ● Facilitated web product deployments, including a platform migration, backend tracking implementation, and new site functionality launches, using agile development methods; measured performance of new features and products in pre/post analyses to drive future enhancements.
• ● Managed and trained overseas analyst to reduce team’s operating cost by over $15.4K.

Sep 2009 – Dec 2009 · 3 mos · Greater Boston Area

• ● Used tools, compete.com and radian6, to analyze extent and quality of client’s online influence.
• ● Assessed success of non-profit client’s presence on Facebook and recommended further strategy to enhance membership and participation.

Jul 2009 – Aug 2009 · 1 mo

• ● Analyzed social network presence and behavior of American Chamber of Commerce (AmCham) member firms to quantitatively and quantitatively justify recommendations for the organization’s social media campaign.
• ● Evaluated AmCham’s and competitors’ organic search success to demonstrate the efficacy of search engine optimization strategies and web analytics.
• ● Restructured database for prospective members and organized current member information using the consumer relations management software, Maximizer.

Apr 2008 – Aug 2008 · 4 mos

• ● Supported team of entrepreneurs working in a fast-paced startup environment as an expert in Web 2.0 marketing expert.
• ● Planned and implemented marketing campaigns using online social networks.
• ● Analyzed user traffic to help UpDown.com achieve its goal of search engine optimization.

Sep 2007 – May 2009 · 1 yr 8 mos

• ● Worked part-time during the academic year, overseeing the MIT program to match 300+ prospective students with current student liaisons.
• ● Clarified MIT admissions process by answering questions from prospective students and their parents.