Aug 2023 – Dec 2023 · 4 mos · Helsinki, Uusimaa, Finland

• I never thought I’d be an entrepreneur.
• But I was training to become one without realizing it.
• It’s 2019, I’m in my last year of uni.
• I hear about this event called Slush that’s founded by students that’s now the biggest gathering of Venture Capital in the world
• (Let that sink in)
• And it was right in my “backyard”, in Helsinki.
• I applied to volunteer there. Sustainability team.
• During the event:
• I met cool new people & made new friends
• Learned that volunteering is hella fun
• Fell in love with Slush Magic (iykyk) ✨
• and all without spending thousands of €€€
• (I was a broke student 🤷🏻‍♂️)
• I left wanting more.
• 2021: I went to Slush again. Became a Group Lead.
• 2022: I volunteered at Slush again.
• And this year, I rose up to be a Team Lead.
• (yay me)
• A Text Production Team Lead in charge of written social media content and then some.
• Perfectly aligned with my ghostwriting ambitions.
• I now have a team of 4 legends.
• All are hungry ambitious young people like me that want to make a difference.
• If you’re an impact brand coming to Slush 2023, let’s connect and meet up during the event.
• If you’re a volunteer and resonate with my journey, let’s do the exact same thing ✌🏼
• See you at the event 🔥

Mar 2023 – Sep 2023 · 6 mos · Remote

• Just 1 week before I quit my job, Andreas, CEO of Shield, said 3 sweetest words a young guy like me could only wish for:
• “Check your inbox :)”
• There was a contract to sign.
• You see, I’ve been following SHIELD and using their tool for 2 years then.
• They had a vibe and functionality. Their team was top-class.
• I wanted in.
• 3 months of negotiations. I finally quit my job. They were open for business.
• When I finally got the role of Content Writer, I was tasked with one thing — keep the community engaged and build the brand’s authority further through their Company Page and part of the newsletter.
• Results?
• I was able to:
• Cut down 1 hour of newsletter research
• Cut down 1 hour of newsletter writing (1,5 sections)
• This freed up 2 hours for my teammate, Jaziel, to:
• Strategically place a fitting theme every week
• Focus on making sure the newsletter was headed where SHIELD wanted it to go. (time to reflect, and make more normative decisions moving forward)
• We were able to keep a consistent opening rate between (50-57%) with a click rate of around 5-8%.
• More than that, we were getting weekly newsletter love mentions.
• Often from creators and profiles that would normally get unnoticed.
• Now, I apply the same mentality with my clients.
• I put them in the spotlight through the right stories and content.
• So they too can receive love mentions from their community (and make that $$$).

Dec 2022 – Present · 3 yrs 3 mos · Remote

• On March 7th, 2023, I decided to quit my safe & comfortable job…
• …all to start my own business 🔥
• You see, I was freelancing in one way or form for almost a year then:
• → Ran 3 group coaching programs for young marketers to build their personal brands
• → Got booked for eight 1:1 consultations about LinkedIn Growth
• → Started doing external engagement for my friend’s client
• By the time the calendar hit 2023, I was earning 75% of my full-time job income
• Feeling like I’d outgrown the company I was in, it was a matter of time I took the leap
• I had to figure out 2 major things for myself:
• → How to position myself and where to find my ideal clients
• → What services to offer and at what price
• Now, I help founders and execs in Series A climate tech companies that raised $10M+ build, grow, and scale their personal brands on LinkedIn
• All through a Done-For-You Premium Ghostwriting
• You don’t need to write your content
• You look at the inbox full of leads
• You run your biz smoothly
• If you’re someone who’s tried creating content on LinkedIn or hired a cheap writer with no strategic background, you’re in the right place
• Send me a message with "ghost" to learn more about my work.
• ✌🏼

Oct 2021 – Mar 2023 · 1 yr 5 mos · Helsinki, Southern Finland, Finland

• In 2021, I FINALLY landed a marketing role after being laid off 3 times from my bar job
• Learned how to build systems, distribute & connect multiple channels.
• Only about 200+ job applications in, I was referred to a Growth Manager, Rémy, that worked there.
• From the start, I was thrown into the deep end. I had to conduct 5-10 growth experiments simultaneously for multiple marketing channels.
• Our goal? Understanding where our resources were best spent.
• My biggest problem was streamlining the entire process:
• Multiple social media channels
• New website & email automations
• Analyzing data & reporting it back to the team
• I felt lost…
• “What do I focus on?”
• This was the wrong question to ask. The right one was:
• “What experiment will bring the most result for our main objectives?”
• See, I was afraid I lacked expertise. And I didn’t know yet how to use every system that was already in place.
• Here’s what I did in the next 5 days:
• Analyzed what has and hasn’t worked before
• Checked which of the current experiments would bring the best results
• Laid out the step-by-step execution plan & time blocked it in my calendar
• What’s the worst that could happen?
• (Spoiler: As I was still an intern, I wouldn’t be promoted to my full-time role)
• But as a result, I was praised for my proactiveness and we managed to gather valuable data on what channels to abandon entirely.
• My biggest achievement was learning how to build systems, distribute & connect multiple channels.
• Because of that I now always take a data-driven structured approach to solving complex problems.
• Juggling multiple elements at the same time felt challenging & chaotic but weirdly satisfying.
• Even though I had to constantly check in with the team.
• About 1,5 years later, I felt that I reached my maximum potential in that role:
• And eventually, I quit to start my current Ghostwriting business.
• ✌🏼

Apr 2021 – Oct 2021 · 6 mos · Helsinki, Southern Finland, Finland

Jan 2021 – Jan 2022 · 1 yr · Helsinki, Southern Finland, Finland

• Before I found my 1st paid marketing role in 2021, I decided to volunteer.
• Instead of volunteering anywhere, I picked a local university’s Entrepreneurship Society.
• (which explains my current entrepreneurial ambitions so well btw)
• One of my biggest responsibilities as the Head of Marketing for me was running our events.
• That meant:
• Finding speakers & partners for the events
• Creating content to promote the events
• Hosting the events
• There was a week before the summer break, when we accelerated all the event production.
• I ended up hosting 3 back-to-back webinars & workshops in a single week.
• Main challenges?
• → Cross-promoting 3 events for 4-5 weeks prior across FB, IG, LinkedIn, and email
• → Dealing with last-minute delays, changes, and people not responding
• The promotion was done in the priority approach, accelerating the volume of content the closer the events got.
• The last-minute events required me to juggle both team, speaker, and partner communication pretty much 24/7.
• I thought I was gonna lose it. Thankfully, our Community Manager was there to remind me that “We got it”.
• ….
• How did I get through the week?
• Simple. I just f*ckin did.
• Sometimes there are no fancy hero endings.
• I did learn that event marketing is tough if you have no idea what you’re doing.
• And I learned a whole lotta stress management techniques when things get hot.
• When my 1-year term was done, I knew that the team was in the right hands.
• (I may have hired specific people for the next HoM to avoid the headaches I had)
• ✌🏼

Dec 2020 – Mar 2021 · 3 mos · remote

• ***✍️ Story writing in progress...***

Aug 2020 – Dec 2021 · 1 yr 4 mos · Helsinki, Uusimaa, Finland · On-site

• In 2020, I hit rock bottom:
• → No job
• → Ran out of savings
• → Stuck in a small town (Vaasa)
• Then I accidentally saw a job ad:
• “Looking for a bartender. The Old Irish Pub.”
• I thought it was the pub in Vaasa as it just opened.
• Sent my application & resume
• Got the response back:
• “We’d love to interview you!”
• Only the email address was from The Old Irish Pub Helsinki
• “Helsinki?! It’s 4,5h away from us”
• 3 days later, I went to Helsinki, aced the interview, and moved there completely within 2 weeks.
• And oh boy, what a job it was:
• → Constant night shifts
• → Lifestyle that drained my health
• → Dealing with less desirable customers we had to call ‘guests’
• There were of course good moments too: met some of my best friends there & the love of my life.
• But in the 2nd month, sh*t really hit the fan.
• We called it the ‘Copenhagen Night’ as everything you could imagine happening at a bar, happened that night:
• Broken glass & me getting cut
• Rude guests & me getting screamed at
• More drink orders we could handle & me chugging Red Bulls
• And I had to train 2 new runners
• Looking back, I always ask myself “How the hell did I manage to get through the night?”
• My honest answer?
• The adrenaline I had + the caffeine I drank made me feel like a machine.
• In a single night I:
• Got glass cuts 6 times
• Drank 3 Red Bull cans
• Served 100+ drinks & cocktails
• Served at least twice no. of shots
• Managed at least 5 very drunk guests
• Taught the runners how to thrive on busy nights
• Ruled the kitchen with my teammate constantly supplying the bar with glasses
• It was chaos. I hated the cuts. But I loved the adrenaline rush.
• Now, whenever things get intense, I look back at my bar job.
• And I always remind myself:
• “You could’ve been doing it at night, exhausted, and getting multiple cuts all over your hands. Keep going.”
• …
• As I completed my 6-month internship at Recright and switched to a full-time role, there was no space or energy left in me to work at the pub.
• ✌🏼

Jun 2020 – Jul 2020 · 1 mo · Stockholm County, Sweden

• ***✍️ Story writing in progress...***

May 2018 – Sep 2018 · 4 mos · Vasa, Österbotten, Finland

• ***✍️ Story writing in progress...***