Jan 2023 – Present · 3 yrs 2 mos · London, England, United Kingdom · Remote

• Adcrate is a multi-7 figure performance ad agency helping eCom and digital product brands scale with creative that converts.
• We partner with high-growth brands to deliver:
• Performance-driven ad creatives designed for paid social
• Creative strategy backed by data, testing, and iteration
• Full creative ops systems for scaling ad production
• Since launch, we’ve worked with 50+ brands across the US, UK, and MENA, cutting CAC, boosting ROAS, and helping clients grow into category leaders.

Apr 2021 – Jan 2023 · 1 yr 9 mos · Reading, England, United Kingdom

• Reporting directly into the country lead for Huawei Honor devices as the marketing function of the business.
• Introducing new and cost-effective influencer engagement programmes to drive brand awareness.
• Leading the setup of the new Honor retail field force, including agency sourcing, team
• recruitment/training, store mapping/grading, process management and driving commercial alignment with key channel partners to ensure alignment of objectives.
• Key focus around optimization of existing marketing channels, improving ROI expenditure across
• PPC/Display/Social ad purchases (improving conversions by upwards of 212%).
• Agency management across PR, advertorial, launch events, ATL/BTL advertising- including
• manufacturing and introducing new retail fixtures/security solutions for Honor at key events.
• End-to-end budget management, internal business sell-in, liaising with global HQ and Western Europe teams to drive brand messaging consistency across all key marketing initiatives.

Apr 2018 – Mar 2021 · 2 yrs 11 mos · Reading, United Kingdom

Aug 2016 – Apr 2018 · 1 yr 8 mos · Chertsey

• Trial and testing new initiatives in a structured phased approach (examples include analytics based security solutions) delivering strategic recommendations and introduced efficiencies.
• Management of a £50M budget between key stakeholders of the business, delivering this within the selected timescales and creating a management ‘blueprint’ that is now being used for best practice.
• Launching new marketing/experience led programmes in the retail estate (developing 100% engagement uplift), managing agency RFP to source new partners to build marketing initiatives.
• Partner sourcing and development on in-store marketing initiatives (including Projection technologies), developing business sell-in, ROI analysis, project management and handover, resulting in technology being utilised in our ATL campaigns.
• Audit of existing sales/marketing contracts with network partners and commercial renegotiations of contracts to maximise investment from a brand, marketing and fixtures perspective, driving costs down by circa £500K and maintaining revenue projection.
• Undertaking go to market manager role for 2 month period, covering merchandising, retail marketing, new store fixture development and development of maintenance programmes.

Oct 2015 – Jul 2016 · 9 mos · High Wycombe

• Maintain an expert understanding of Samsung products along with an understanding of competitor products to show Samsung’s USPs in order to gain sales.
• Build meaningful customer relationships to generate leads with repeat purchases.
• Managing group conversations and other staff members to ensure job role requirements are being fulfilled.
• Maintain brand visual and operational standards.
• Capture and report relevant data on a daily basis and report this back to head office (e.g. stock levels and any pricing based issues).
• Responsible for training staff in order to drive Samsung sales and build better product knowledge throughout the store.

Jan 2015 – Sep 2015 · 8 mos

• Supporting the European Brand Director and Senior Brand Manager to create a marketing platform for the 17 European subsidiaries focused around the digital appliances product range.
• Responsible for developing the brand strategy, supporting subsidiaries to maximize their usage of marketing materials/assets with localizing opportunities.
• Managed the creative direction of 4 digital videos in collaboration with agency partners.
• Managing the legal/finance side of the platform, including the successful maintenance of a £2M budget, liaising with internal/external contacts to ensure the process runs efficiently.
• Supporting subsidiaries in increasing local budgets to maximize usage of both ATL/BTL campaign assets across all touchpoints (launched ATL campaign in several european countries with localised marketing)
• Creating monthly based reports on all subsidiary activities and updates on work progress to HQ
• Results:
• An award winning advertising campaign that is currently being developed into a version 2.0 that will introduce many more product ranges.

Jul 2014 – Dec 2014 · 5 mos

• Sourcing and building relationships with new partners in the Education vertical across content, software, service and support channels.
• Providing support to European subsidiaries across all education related marketing/product based queries, delivering results and ensuring a strong relationship is maintained between the business stakeholders.
• Improving communication between subsidiaries and European HQ through managing social channels and increasing user engagement on internal social network.(+100 new registrations onto community network).
• Leveraging with 17 EU Subsidiaries to obtain project status reports, sharing best practice cases in order to maximize results and increase sales.
• Helping organize B2B events for Samsung catered around the education sector.

Dec 2013 – Jun 2014 · 6 mos

• Maintain an expert understanding of Samsung products along with an understanding of competitor products to show Samsung’s USPs in order to gain sales.
• Understanding the needs and requirements of B2B users to sell them the best solution for them.
• Build meaningful customer relationships to generate leads with repeat purchases.
• Maintain brand visual and operational standards.
• Capture and report relevant data on a daily basis and report this back to head office (e.g. stock levels and any pricing based issues).
• Responsible for training PC World staff in order to drive Samsung sales and build better product knowledge throughout the store.

Oct 2013 – Nov 2013 · 1 mo · PC World - Slough

• Achieving top sales for the weekend within the first week of working at £4000+.
• Keeping up to date with the latest technologies to enhance customer service therefore sales.
• Ensuring customer complaints are handled in the correct manner for a positive outcome.
• Providing demos for Apple, Microsoft, HP and Samsung products.
• Ability to identify customers’ needs, satisfy it and then close the sale.

Oct 2012 – Apr 2013 · 6 mos · University of Reading

• Creating financial statements for the closing period of the business including the SoFP and income statement.
• Strategic social media planning in order to gain an online following through various different social media websites in order to achieve a target of 500+ followers.
• Conducting sales in a team and also individually to generate sufficient profit.
• Creating informative presentations as a group and participating in presentations.

Sep 2011 – Nov 2013 · 2 yrs 2 mos · London, United Kingdom

• Generating sales worth in excess of £30,000 over the course of a year (part time).
• Dealing and communicating effectively with customers and their queries.
• Specializing in the home and travel department, which was a very active role, based mainly on providing customers with a good experience and service to maximize sales.
• Creating relationships rather than just a quick sale to generate repeat purchases.
• Training new employees in order to allow them to work independently and effectively.
• Working under pressure during busy periods whilst still maintaining quality of service.

Jun 2011 – Mar 2013 · 1 yr 9 mos

• Created my own online business on eBay and Amazon.
• Inventory management.
• Buying/Purchases
• Dealing with customer queries.
• Analyzing sales trends in order to purchase sufficient amount of stock
• All bookkeeping was performed myself.
• Product distribution management.

Jun 2009 – Jul 2009 · 1 mo

• Dealing with general customer queries in order to reduce down time spent in the queues.
• Creating a database regarding most commonly asked questions by customers to show to the manager in order to increase efficiency by having an FAQ page displayed within the branch.
• Organisation of various company documents including promotional data and customer data in order to allow other staff members to easily access these files.
• 100% overall feedback received by employer; this included categories such as punctuality, attainment, commitment, enthusiasm and interpersonal skills.