Subroto B.

CEO

Noida, Uttar Pradesh, India20 yrs experience

Key Highlights

  • 20 years of diverse financial expertise across industries.
  • Led successful implementation of BI tools and SAP.
  • Proven track record in revenue assurance and financial strategy.
Stackforce AI infers this person is a Financial Strategist with extensive experience in Edtech, Pharma, and Hospitality sectors.

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Skills

Core Skills

Revenue Assurance StrategyFinancial AnalysisBusiness FinanceFinancial StrategyFinancial Planning & AnalysisBusiness StrategyMarketing AnalyticsBusiness DevelopmentFinancial ManagementAccountingFinancial AccountingComplianceFinancial ReportingShared Services ManagementFinancial PlanningPayroll Management

Other Skills

Accounts Receivable (AR)Data AnalysisInternal ControlsProcess ImprovementRevenue RecognitionKey Performance IndicatorsPlanning Budgeting & ForecastingRevenue & Profit GrowthERPMISVariance AnalysisProject ManagementTeam BuildingProblem SolvingBusiness Analysis

About

Presently spearheading Revenue Assurance Strategy for Edtech Business-Univo Education Business Finance lead for B2B biz for API Holdings Group (Pharma Tech Co.). Prior association was with Sterling Holidays (Leisure Hospitality Co.) as AVP. Re-engineered the entire FP&A function with BI tool in line with the growing resorts business . Diverse expertise into E-Com , Hospitality and Telecom Industry. A list of accomplishments indicative of my experience includes: • Directed financial analysis; internal and regulatory reporting; accounting operations; budgeting; forecasting that led to long-term improvements in cost savings, profitability and productivity. • Proactively led the implementation of best practices (SOP), Data modelling, integration and accounting processes. • Result-driven professional with excellent team management skills and the capability to manage change with ease My qualitative experience of ~20 years into high stake negotiations & Operational Accounting (P2P,RTR, O2C) Margin Improvement, Contract Review & Negotiations, KPI Monitoring besides GAAP ,Tax and designing Audit plan has been exemplary. Specialist (s) into : • Business plan and strategy ,board meeting decks and forecasting. • Monthly book closure with financial accounting and preparation of FS under IFRS/Ind AS. • Experience of leading day-to-day financial activities and process and related controls • Adept working on ERP -D365 /SAP/Oracle Netsuite • Experience in analyzing existing systems and procedures, designing internal control systems. • Comprehensive IT skills with proficiency in working on advanced MS Excel & PowerPoint. • Part of implementation team of SAP in MCCS (Star News) & Vodafone. • Spearheaded implementation of power BI in Sterling Holidays Rich Exposure of E Commerce and Hospitality business KPI metrics .

Experience

Univo education

VP Revenue Assurance

Jul 2025Present · 8 mos · Noida, Uttar Pradesh, India · On-site

  • Revenue assurance Strategy
Accounts Receivable (AR)Data AnalysisInternal ControlsProcess ImprovementRevenue RecognitionRevenue Assurance Strategy+1

Api holdings

AVP

Jan 2025Jun 2025 · 5 mos · Mumbai, Maharashtra, India · On-site

  • Leading Business finance for 4k+ biz vol and Pan india presence
Business FinanceFinancial Strategy

Sterling holiday resorts limited

Associate Vice President

Aug 2023Dec 2024 · 1 yr 4 mos · Chennai, Tamil Nadu, India · On-site

Key Performance IndicatorsPlanning Budgeting & ForecastingProcess ImprovementRevenue & Profit GrowthBusiness StrategyRevenue Recognition+7

Makemytrip

3 roles

Finance Business Partner

Apr 2020Jul 2023 · 3 yrs 3 mos · On-site

  • Lead for Marketing analytics and new business
Business AnalysisBusiness StrategyBusiness ProcessProblem SolvingMarketing AnalyticsBusiness Development

Senior Manager

Promoted

Apr 2018Mar 2020 · 1 yr 11 mos · On-site

  • Online Travel Agent
Management AccountingProcess ImprovementAccounts PayableGenerally Accepted Accounting Principles (GAAP)Accounts Receivable (AR)Internal Audits+5

Manager

Oct 2014Mar 2018 · 3 yrs 5 mos · On-site

  • Scrutinise entire Trial Bal including AP AR , FA alongwith finalisation of Books of Accounts including Notes to Accounts .
  • E-commerce Collections Accounting , Front ending with auditors icluding SOX Compliances
Management AccountingProcess ImprovementFinancial AccountingSarbanes-Oxley ActFinancial AnalysisGenerally Accepted Accounting Principles (GAAP)+4

Canon india

Manager Finance

Oct 2013Oct 2014 · 1 yr · Gurugram, Haryana, India · On-site

  • Supervision of Entire TB including AP AR , FA alongwith finalisation of Books of Accounts including Notes to Accounts .Lease Accounting , Front ending with Direct & Indirect Tax consultants .
Microsoft OutlookAttention to DetailIFRSFinancial ReportingAccounting

Vodafone india

Deputy Manager

Dec 2009Sep 2013 · 3 yrs 9 mos · India · On-site

  • Worked as Team member Migration team of shared services to settle the accounting processes P2P, R2R
  • Supervising the Payables in Shared Service Environment & Closing & Reporting profile handling the network Cost optimisation.
  • Cost & Variance Reporting including OFCF.
  • Handled Revenue Accounting for UP-West Circle
Management AccountingPurchase To PayShared ServicesAccountingGeneral LedgersRevenue Recognition+2

Abp news (formerly star news)

Assistant Manager

Sep 2005Nov 2009 · 4 yrs 2 mos · Noida, Uttar Pradesh, India · On-site

  • Payroll management , Fixed Assets .
  • Tax filings, Budgeting
  • Led FP&A/ Monthly and Annual book Closure/ Audit-Internal/Stat .Part of implentation team of SAP
Planning Budgeting & ForecastingPayroll ManagementFinancial AnalysisTaxationFinancial Planning

Education

The Institute of Chartered Accountants of India

CA — Accounting and taxation

Sep 2001May 2005

Laxman Public School

Commerce with Maths

Jan 1996Jan 1998

Salwan Public School

Xth — Mathematics and Science

Jan 1985Jan 1996

Delhi University

B com honours — Accounting

Jul 1998May 2001

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