Zach Dorsett

Design Manager

Seattle, Washington, United States12 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led design strategy for food and mobile applications.
  • Instructed 100+ students in UX design.
  • Achieved significant user engagement increases.
Stackforce AI infers this person is a User Experience Design expert in the Food Tech and Education sectors.

Contact

Skills

Core Skills

Product DesignUser Experience DesignAccessibilityTeaching

Other Skills

PrototypingUser ResearchDesign SystemsUsability TestingDesign ThinkingMentoringWireframingProduct StrategyUser-Centered DesignRadio BroadcastingProject ManagementContent StrategyProduct ManagementCopywritingWeb Design

About

Product designer, strategist, and educator with 10+ years experience creating impactful, intuitive, and accessible experiences. Currently, I'm the Director of Design at People Inc., leading the practice for the company's food vertical and mobile applications portfolio. Previously, I led instruction for General Assembly's UX Design programs, teaching 100+ students starting their careers in design. I also directed the UX Design practice for a boutique agency in NYC, owning the research, design, and development of 20+ mobile applications, games, and websites. I hold an M.S. from New York University's Integrated Digital Media (HCI) program, as well as dual-B.A.s in English and Arts Studies from North Carolina State University. To see a selection of past work and learn more about me, check out my portfolio: https://www.zachdorsett.com/ On the side, I mentor designers and students through ADPList. If you'd like to chat, feel free to schedule a time: https://adplist.org/mentors/zach-dorsett

Experience

People inc.

3 roles

Director, Design

Promoted

Mar 2026Present · 0 mo

Associate Director, Design

Mar 2024Feb 2026 · 1 yr 11 mos

  • Leading the product design practice for People Inc’s food and mobile applications portfolio.
  • Owning UX strategy for retention and engagement through user research, design, prototyping, and maintenance of features, driving a 130% increase in engagement with saved recipes & collections and 20% more pageviews per session.
  • Managing a team of 3 designers and mentoring junior colleagues, supporting their growth through clear feedback, collaboration, and well-documented design practices.
  • Scaling design operations by formalizing design documentation, improving design system governance, and evangelizing UX practices.
User Experience DesignPrototypingUser ResearchDesign SystemsProduct Design

Senior Lead UX Designer

Aug 2021Mar 2024 · 2 yrs 7 mos

  • Spearheaded accessibility for the design org, serving as the resident expert, conducting comprehensive audits, mentoring colleagues on best practices, establishing processes, and managing our design systems to ensure WCAG 2.1 compliance and beyond.
  • Incorporated data-driven insights to inform design decisions, such as conducting A/B and usability tests of a redesigned reviews flow that led to a 32% increase in submitted UGC.
  • Expanded the design org’s user research practice by integrating usability testing into all projects and leading in-depth studies, including a diary study observing how home cooks interact with recipes in their own kitchens.
AccessibilityUser ResearchUsability TestingUser Experience Design

General assembly

Lead Instructor, UX Design Immersive

Nov 2019Aug 2021 · 1 yr 9 mos · Greater New York City Area

  • Instructed 12-week, full-time UX Design boot camps for 100+ students, mentoring designers and lecturing on subjects across the discipline including: design thinking, research methods, accessibility, onboarding, interaction design, visual design, gamification, and development.
  • Directed a team of 4 associates in the strategy, development, and execution of the first virtual three-month course, creating new projects for student success in a remote environment.
  • Acknowledged as a distinguished faculty member with 98% positive NPS feedback from students and strong performance reviews from associates and directors.
Design ThinkingUser Experience DesignMentoringTeaching

Occasion brands

Product Designer

Dec 2018Aug 2019 · 8 mos · Greater New York City Area

  • Managed product initiatives for 3 e-commerce websites (Kleinfeld Bridal Party, PromGirl, Simply Dresses) and 2 mobile apps by conducting user research, analyzing metrics, planning product strategy, and creating user flows, responsive wireframes, and design assets for development.
  • Led research and design of new feature “Try Before You Buy”, implemented with the full redesign of the Kleinfeld Bridal Party website, virtual showrooms, and 48% shorter checkout.
  • Collaborated with internal stakeholders to define requirements, conceptualize design solutions, and create user stories with acceptance criteria for an agile development team.
User ResearchWireframingProduct StrategyProduct DesignUser Experience Design

Mango concept

2 roles

UX Designer

Promoted

Dec 2017Dec 2018 · 1 yr · Greater New York City Area

  • Directed the UX design practice for a boutique agency, collaborating with clients and internal stakeholders through the research, design, development, and maintenance of 20+ client and in-house mobile applications, games, and responsive websites.
  • Collaborated with clients to shape product strategy and translate business requirements into experiences that matched the needs of their users through a user-centric design process.
  • Managed 5+ developers, writing user stories, acceptance criteria, and design specs, followed by overseeing quality assurance and deployment.
User-Centered DesignPrototypingUser ResearchUser Experience DesignProduct Design

Associate UX Designer

Jun 2016Dec 2017 · 1 yr 6 mos · Greater New York City Area

  • Conducted user research via surveys, focus groups, and user interviews for research reports including: personas, competitive analyses, user journeys, and feature recommendations.
  • Crafted mobile apps, games, and responsive websites through research, wireframing, and prototyping, creating detailed research reports and design documentation for 10+ clients.
User ResearchWireframingPrototypingUser Experience Design

Nyu steinhardt school of culture, education, and human development

Graduate Research Assistant

Sep 2016Nov 2016 · 2 mos · Greater New York City Area

  • Assisted with the research, development, and management of an assistive technology for pediatric use. The project was led by R. Luke DuBois, the co-director of NYU's Integrated Digital Media program, and Dr. Tsu-Hsin Howe, Professor of Occupational Therapy.

Elsewhere

Resident Researcher

May 2016Sep 2016 · 4 mos · Brooklyn, NY

  • Created an interactive data visualization of musicians, technologists, and other designers in the emerging arts and technology field for a newly developed venue in Brooklyn called Elsewhere, as part of their residency program.

Kings barcade

Booking Intern

Oct 2013May 2014 · 7 mos · Raleigh, NC

  • Promoted events through social media outlets, website management, and flyering
  • Assisted with load-in/load-out of bands and door sales
  • Booked supporting acts for events

Wknc 88.1 fm hd-1/hd-2

Director Of Promotions

May 2012May 2015 · 3 yrs · Raleigh-Durham, North Carolina Area

  • Managed the Promotions Department with a direct staff of 4, and an indirect staff of 120+ volunteers.
  • Gathered sponsorship to fund events, especially for annual fundraiser Double Barrel Benefit, which garnered $11,400 in sponsorship, ticket sales, and merchandise, doubling the previous year's earnings.
  • Planned and executed events, including day parties for Hopscotch Music Festival, our annual fundraiser, Double Barrel Benefit, WKNC presents shows at local venues, outdoor concert series Fridays on the Lawn, and weekly local concert series Local Band Local Beer.
  • Promoted all events through flyers, social media outlets, and on-air radio announcements.
  • Operated and wrote for the station's blog, created new segments for enhanced readership.

Education

NYU Tandon School of Engineering

Master of Science (MS) — Integrated Digital Media (HCI)

Jan 2015Jan 2016

North Carolina State University

B.A. English (Creative Writing) & B.A. Arts Studies (Film)

SuperHi

Web Design and Development

School of Visual Arts

CEU — Interaction Design

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