Ritu Soni Srivastava — Co-Founder

Currently Co-Founder, TheLightbulb.Ai, building Ai-powered insights platforms. Formerly, Founder, Obino, Health & weight-loss coaching app (successful exit to US based investors) About Me Over the last 23 years, I've held pivotal profiles across deep-tech, health-tech, telecom & media companies: - Building TheLightbulb.Ai, a venture-backed deep-tech startup - Built & exited Obino, a venture-backed health-tech business - Created award-winning products like Music on Demand for Airtel - Launched landmark advertising campaigns like 'Har Ek Friend Zaroori Hota Hai' for Airtel - Led Programming for RadioOne FM - Started my radio career as an RJ at Red FM - Managed a strategic Sales portfolio for Wipro Infotech A doting mom, a public speaker & a fitness junkie, I work with accelerators on a pro-bono basis to mentor women-led startups while investing sporadically. But am a builder at heart. About TheLightbulb.Ai We use the power of Ai to scale user insights at speed, with minimal human intervention! Our Products Insights Pro: Ai-powered Insights for Market Research! We help Enterprise Brands & Market Research Agencies bring speed, scale & depth to their custom quantitative & qualitative research, providing significantly faster turn-around times & deeper insights including unstated responses! InsightCUBE: Data Analysis & Knowledge Management for insights-heavy businesses. Now mine historical insights data OR analyse large volumes of information in seconds. PlayTestPro: Visual Ai-based player analytics for gaming companies! Now monitor user experiences Live during game play to achieve better conversions & game balance. Our Technology TheLightbulb.Ai’s full-stack Ai Insights platform combines Visual Ai technologies (facial coding, eye-tracking, etc) with Conversational Ai technologies (speech transcription & text sentiment analysis) amplified by the power of Generative Ai to generate insights for live or recorded interactions! Our proprietary technology has 3 patents granted and is based on over 23 Mn faces scanned globally. About my previous start-up - Obino Founded in 2012 along with Yogesh Sachdeva & Vishal Soni, Obino was a digital Health & Weight loss Coaching app used by lakhs of users to regain control over their health. It touched over a million lives, saw lakhs of kilos of weight lost & enjoyed a 4.4 plus rating on Google Play in its time. The team raised 4 rounds of funding & grew from 5 to 65 members before successfully exiting in 2017, to a US-based healthcare conglomerate, RoundGlass!

Stackforce AI infers this person is a SaaS and HealthTech entrepreneur with extensive experience in product management and marketing.

Location: Mumbai, Maharashtra, India

Experience: 23 yrs 6 mos

Skills

Entrepreneurship
Product Management
Market Research
Data Analysis
Knowledge Management
User Experience Monitoring
Ai Technologies
Advertising
Brand Management
Product Development
Content Marketing

Career Highlights

Co-founded a successful AI-powered insights platform.
Led a health-tech startup to a successful exit.
Created award-winning advertising campaigns for Airtel.

Work Experience

thelightbulb.ai

Co-founder & CEO (4 yrs 7 mos)

Board Infinity

Angel Investor (8 yrs 6 mos)

Goseeko

Angel Investor (8 yrs 6 mos)

Roundglass

Founder, Obino (Acquired by RoundGlass in 2017) (8 yrs 11 mos)

airtel

DGM, Brand Marketing (3 yrs 7 mos)

Senior Manager | New Product Development (1 yr 5 mos)

Radio One

Head | Content, Programming & Brand (1 yr 1 mo)

Red FM

Head | Content (2 yrs 1 mo)

Radio Jockey (11 mos)

Wipro Limited

Manager | Strategic Accounts (10 mos)

Education

PGPM at T A Pai Management Institute, Manipal

Bachelor of Arts (B.A.) at Mar Ivanios College (Autonomous), Thiruvananthapuram

Ritu Soni Srivastava

Co-Founder

Mumbai, Maharashtra, India23 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Co-founded a successful AI-powered insights platform.
Led a health-tech startup to a successful exit.
Created award-winning advertising campaigns for Airtel.

Stackforce AI infers this person is a SaaS and HealthTech entrepreneur with extensive experience in product management and marketing.

Contact

Skills

Core Skills

EntrepreneurshipProduct ManagementMarket ResearchData AnalysisKnowledge ManagementUser Experience MonitoringAi TechnologiesAdvertisingBrand ManagementProduct DevelopmentContent Marketing

Other Skills

LeadershipMarketingMarketing StrategyMobile ApplicationsTeam ManagementAnalytical SkillsManagementGo-to-market StrategyDigital MarketingSocial Media MarketingVendor ManagementContent ManagementBusiness StrategyAccount ManagementContent Strategy

About

Experience

Thelightbulb.ai

Co-founder & CEO

Aug 2021 – Present · 4 yrs 7 mos · Mumbai, Maharashtra, India

Currently Co-Founder, TheLightbulb.Ai, building Ai-powered insights platforms.
About TheLightbulb.Ai
We use the power of Ai to scale user insights at speed, with minimal human intervention!
Our Ai-Insights Products
Insights Pro:
Ai-powered Insights for Market Research!
We help Enterprise Brands & Market Research Agencies bring speed, scale & depth to their custom quantitative & qualitative research, providing significantly faster turn-around times & deeper insights including unstated responses!
InsightCUBE:
Data Analysis & Knowledge Management for insights-heavy businesses.
Now mine historical insights data OR analyse large volumes of information in seconds.
PlayTestPro:
Visual Ai-based player analytics for gaming companies!
Now monitor user experiences Live during game play to achieve better conversions & game balance.
Our Technology
TheLightbulb.Ai’s full-stack Ai Insights platform combines Visual Ai technologies (facial coding, eye-tracking, etc) with Conversational Ai technologies (speech transcription & text sentiment analysis) amplified by the power of Generative Ai to generate insights for live or recorded interactions!
Our proprietary technology has 3 patents granted and is based on over 23 Mn faces scanned globally.

LeadershipEntrepreneurshipMarket ResearchMarketingBrand ManagementMarketing Strategy+9

Board infinity

Angel Investor

Sep 2017 – Present · 8 yrs 6 mos · India

Passion investments on problem areas close to my heart. Early angel investor in Board Infinity

Goseeko

Angel Investor

Sep 2017 – Present · 8 yrs 6 mos · India

Passion investments on problem areas close to my heart. Early angel investor in GoSeeko

Roundglass

Founder, Obino (Acquired by RoundGlass in 2017)

Aug 2012 – Jul 2021 · 8 yrs 11 mos · Mumbai

RG Obino (formerly Obino & acquired by RoundGlass in Sep 2017) is a venture-funded health-tech startup specialising in virtual health & weight loss coaching.
With over a million lives touched & lakhs of kilograms of weight lost, Obino is a top-ranked health app on the Google Playstore.

Airtel

2 roles

DGM, Brand Marketing

Promoted

Dec 2008 – Jul 2012 · 3 yrs 7 mos

Part of the Brand team for the Mobile Services vertical, leading all corporate ATL/BTL communication initiatives, in a leadership role.
Instrumental in the creation & rollout of over 15 ATL campaigns, including the production, distribution and media management of over 35 TVCs across 12 Indian languages.
Key campaigns include the Launch of 3G services, F1 (Airtel Indian Grand Prix), Har Friend Zaroori Hai (Award-winning & critically acclaimed brand campaign), World's Largest Friendship Band (Facebook App/Initiative with over 1 Crore participants) as well as the ‘Jo Tera Hai Woh Mera Hai’ campaigns.

Senior Manager | New Product Development

Jun 2007 – Nov 2008 · 1 yr 5 mos

Key Achievements include:
Development, Launch & monetization of 'Music-on-Demand', the first-of-its kind in the world, GSM-Award winning mobile Music product which in the 1st year of operations, grossed over INR 70 crore INR & built an 8 Mn base. And in its second year, grew into a 22 Cr/month product, the 2nd biggest VAS Service in Airtel’s stable
Content Marketing initiatives with the introduction of film-content marketing. Highlights include the release of VAS content from Saawariya, Om Shanti Om, Singh Is King, etc within the Airtel base, now a pan-India practice, customized per circle, yielding strong Revenue & Brand benefits.

Radio one

Head | Content, Programming & Brand

May 2006 – Jun 2007 · 1 yr 1 mo · Noida Area, India

Expressly brought in to conceptualize, set-up and launch the Delhi station for the Radio Mid-Day Group - under the Brand Name of Radioone FM 94.3.
Key achievements include:
the creation & management of a coherent Content, Music, Programming & Brand vision keeping in mind the the Delhi & NCR markets as well as the current & future competition
the identification, recruitment and training of on-air & off-air talent
the creation & implementation of talent management processes and systems
consistent innovation on the programming front as well as assisting the Sales teams in converting clients on an on-going basis

Red fm

2 roles

Head | Content

Promoted

Mar 2004 – Apr 2006 · 2 yrs 1 mo

Brought in with the clear mandate to constantly innovate on the programming and content creation front & drive higher listenership within target segment.

Radio Jockey

Mar 2003 – Feb 2004 · 11 mos

Hosted the 5-9 pm weekday evening Primetime show 'Drive'

Wipro limited

Manager | Strategic Accounts

May 2002 – Mar 2003 · 10 mos

Handled 12 Strategic Accounts including BPCL, HPCL, IOCL, ONGC, Aditya Birla Group, Mahindra & Mahindra and Larsen & Toubro with end to end account management responsibility.
Project Manager for 3 large-scale project executions (over 4 Crs each) for BPCL, HPCL & the Aditya Birla Group with responsibility for the sales & tendering process as well as the execution and after-sales distribution, servicing & collections management.