Feb 2024 – Present · 2 yrs 1 mo · India

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Apr 2021 – Jan 2023 · 1 yr 9 mos · On-site

• Led growth & learner experience for the largest category at Unacademy - UPSC Test Prep.
• New initiatives for driving new learners & revenue
• Leading consumer insights, NPS and quality of the category
• Product roadmap, ideation and innovation to help improve learner experience by leveraging technology solutions
• Go to market for new products, 0 to 1 initiatives to drive higher engagement and renewals
• Driving adoption of all product features such as Answer Writing, Doubts, Live Class engagement etc.

Dec 2020 – Apr 2021 · 4 mos · On-site

• Led everything Growth and Product for the K12 business at Unacademy.
• Scaled the Doubts Product to 5000 DAUs within 30 days from 100 DAUs.
• Curated the product marketing strategy for K12, led to a 5X improvement in click rates and installs.
• Improved user activation (qualification) post acquisition by 20% by optimising CLM journeys.
• Scaling products and learner experience at Unacademy for the K12 Business (pre-PMF).
• Led launch of the Parent App & 1:n learning product, in collaboration with group product managers.
• Improved learner NPS by 40% in 2 months.

Feb 2020 – Sep 2020 · 7 mos

• After successfully launching and building Tier II India to scale (8 cities in ~6 months) and setting up teams for success for the next 6-12 months, now leading growth, operations, supply acquisition, training and overall business scale up for Delhi NCR (HQ), Jaipur, Chandigarh and Ludhiana at UC - with a focus on the Repairs vertical. Leading a team of 20 members across cities in business development.

Jul 2019 – Feb 2020 · 7 mos

• Led UC's foray into Tier-II India for the Home Repairs and Maintenance vertical. Launched and scaled the business across 8 new cities across central, south and north India over 6 months - Lucknow, Ludhiana, Vadodara, Vizag, Surat, Nagpur, Indore & Bhubaneswar. Overseeing independent city heads and execution teams across these 8 geographies to build the business to scale.

Feb 2018 – Jun 2019 · 1 yr 4 mos

• Launched Urban Company's first International geography - Dubai, UAE in May 2018. Leading customer experience, supply acquisition and cracking PMF, with a focus on growth hacking to build the largest home services marketplace in Dubai. Identified the lead category for us in the region, piloted multiple working models to suit the regulatory environment and finalised the full stack model for the business with product iterations.
• Launched Abu Dhabi in June 2019, taking the total tally of live cities to 12 including 2 international cities at Urban Company.

Aug 2015 – Jan 2018 · 2 yrs 5 mos

• As City GM, responsible for launching & growing city operations from scratch
• Complete P&L ownership with a focus on both customer and supply acquisition
• Formulating location specific strategies to scale the city business, based on consumer behaviour
• Ensuring high service quality through pro training and management, focus on customer experience
• Leading and expanding the city team, hiring and guiding managers to lead & grow categories
• As a marketplace, solving for both sides of the spectrum, supply & demand at UC
• Product management & collaborating with central teams (marketing, HR) for smooth functioning of city operations
• Entrepreneurial role owning city growth and operations leading multiple functions (Business, Admin, marketing and local partnerships among others)

Jan 2014 – Jan 2020 · 6 yrs · Greater Delhi Area

• GD curates unique travel experiences in New Delhi for travellers from across the world with a focus on culture and cuisine.
• Check us out @ www.gourmetdesire.com or @gourmet_desire on Instagram.

Sep 2011 – Nov 2014 · 3 yrs 2 mos · New Delhi Area, India

• Integrity Due Diligence and Forensic Accounting Advisory - Advised several private equity funds and large financial institutions in strategic/key investment decision making and commercial, legal, corporate governance and regulatory compliance matters in India in deals totalling > $ 1 billion.
• Assisting execution of investments / deals / mergers across e-comerce, manufacturing including infrastructure (greenfield & brownfield projects), real estate, health care, entertainment, education and logistics.