Feb 2021 – Nov 2022 · 1 yr 9 mos · Mumbai, Maharashtra, India

• Post-purchase experience
• I work on post-purchase user experience at Nykaa. I collaborate with stakeholders and PMs on creating new and improving existing initiatives. My core focus areas are Orders pages, Return / Replacement user journeys, and Help Center.
• Design System
• I am building multi-brand design system from ground up. I manage component libraries and documentation on Figma that helps designers build consistent UI. I also helped create a scalable token architecture in collaboration with Front-end developers. We leverage this architecture to power our design system, enabling us to quickly ship themed UI for various business verticals of Nykaa.

Jun 2020 – Feb 2021 · 8 mos

Sep 2018 – Jun 2020 · 1 yr 9 mos

• Veu is a platform that connects local talented photographers with people who need them. My role involved conducting user research, architecting user flows, setting up the entire information architecture of the product as well as designing the UI for the product and successfully handing off for development and shipping it.
• Being a completely new platform, a design system was put in place since the beginning of the project to ensure scalability, consistency and avoid duplication of components in design as well as development.

Dec 2017 – Feb 2021 · 3 yrs 2 mos · New Delhi Area, India

• Worked on varied projects across multiple mediums - from screens to spaces.
• Delhivery - Website UI/UX
• Worked on the website UX and UI of Delhivery, India's leading logistics company, in cohesion with its rebranding.
• Times Internet - Website UI/UX
• Worked on the website UX and UI for Times Internet, India's largest digital products company. This website acts as window into what Times Internet offers to potential advertisers and investors. Times Internet has one of the largest outreach to digital audience through their extensive portfolio of tech products across domains.
• OPPO Reno 10x Zoom Launch Campaign
• Worked on the campaign's micro website. The campaign spread across 10 days where photographer Saunak Shah travelled across the length and breadth of the country with OPPO Reno 10x Zoom phone. The micro website tracked his journey and hosted the photos from the trip.

May 2017 – Jul 2017 · 2 mos · Milan, Lombardy, Italy

• Worked on an array of Virtual Reality(VR) and Augmented Reality(AR) experiments. This got me to understand the basic UX of AR and development aspect with Vuforia SDK alongside Unity

Feb 2014 – Jul 2016 · 2 yrs 5 mos · Mumbai, Maharashtra, India

• Worked on Architectural and Interior Design projects with reputed clientele in Commercial and Hospitality Industries. I was at times single-handedly managing various aspects of different projects, ranging from design, 3D visualization to executing the designs on site. Some of the prominent brands I catered to include BookMyShow, Godrej Properties & Ecole Intuit Lab.