Sohaib Arif

Product Designer

London, England, United Kingdom8 yrs 7 mos experience

Key Highlights

Designed fintech solutions for 70+ million users.
Scaled SadaPay to $1.5 billion in payment volume.
Established a collaborative design culture at SadaPay.

Stackforce AI infers this person is a Fintech Product Designer with strong user experience and design system expertise.

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Skills

Core Skills

Product DesignUser Experience Design (ued)

Other Skills

User Interface DesignSoftware as a Service (SaaS)DesignGrowth StrategiesTeam LeadershipWeb DesignGraphic DesignSocial EntrepreneurshipMicrosoft OfficeMicrosoft WordManagementTeamworkLeadershipCustomer Service

About

(Due to the high volume of messages, I may not be unable to respond to individual inquiries) About me: Product Designer at Revolut, building intuitive, high‑impact fintech experiences used by 70+ million users globally. Based in London, I work in the technology team, building the Core Banking platforms that power Revolut’s financial infrastructure. Previously Senior Product Designer at SadaPay, where I was one of the first product design hires and helped company scale to $1.5 Billion in annual payment volume with 4 million signups completely organically in less than 20 months. I led end‑to‑end design for flagship consumer products and helped scale design system. With an academic background in Computer Science, I bridge product, data, and engineering, combining systems thinking with hands‑on craft. Experienced in 0→1 & 1→n. I believe design is everything. And everything is designed. Occasionally I write what I like, check out my Substack: https://substack.com/@sohaibarif Follow my mentorship profile: https://topmate.io/sohaibarif

Experience

Revolut

Product Designer

Feb 2025 – Present · 1 yr 1 mo · London Area, United Kingdom · Remote

Working in the Technology department focused on delivering fundamental platforms that other teams rely on to deliver Revolut's products and solutions to 70M+ users across 40+ markets globally.
Designing Revolut’s core banking software, which works as a central hub for bank's financial transactions, allowing it to process customer transactions, manage customer accounts, and maintain accurate records of all financial activities while ensuring compliance with regulatory requirements.
Designing Core Pricing; the single source of truth for product availability and pricing across all regions & entities of Revolut.
Designing cards platform; a centralized operations hub for cards, that enables self‑serve card launches, regional controls, and a unified view of all card products to reduce engineering dependencies, shorten time‑to‑market, and deliver a clearer, faster card management experience for ops teams across all markets.
Designing Tower; our internal tech governance platform to organise, oversee, and optimise our software ecosystem. Built on transparency and empowerment, Tower serves as the foundation for effective technology governance, integrating cost management, service reliability, architectural transparency, and compliance.

Product DesignUser Experience Design (UED)User Interface DesignSoftware as a Service (SaaS)Design

Sadapay

Senior Product Designer

Sep 2022 – Dec 2024 · 2 yrs 3 mos · Remote

Led a cross-functional design team of 4 squads responsible for all core money movement features across the SadaPay ecosystem.
Founded and led the SadaPay Design Chapter, establishing a collaborative design culture and cross-departmental standards for excellence.
Scaled the user research function by launching multiple initiatives and building SadaPay’s first-ever centralized user research repository.
Led design and implementation of the Raast payment rail, which became a primary driver for product adoption and user growth.
Directed the end-to-end design of SadaRemit, a dedicated remittance product for overseas Pakistanis.
Conceptualized and designed the USD holding feature for SadaBiz freelancers, which resulted in a 70% increase in user retention.
Redesigned the money transfers flow, leading to a 50% reduction in business costs.
Optimized the mobile top-up journey, streamlining the process to reduce task completion time from 29 seconds to just 9 seconds.
Automated customer support workflows via Intercom bot flows, leading to a 20% increase in CSAT and a 10% reduction in support team load.
Managed the "Nuqta" Design System and led the implementation of design tokens, boosting designer and developer productivity by 30% and eliminating significant UI inconsistencies.

User Experience Design (UED)Product DesignGrowth StrategiesTeam Leadership

Carte blanche

Product Designer

Jul 2021 – Sep 2022 · 1 yr 2 mos · Lahore

Worked on an Applicant Tracking System, HireCinch:
Implemented an end-to-end scoring mechanism, reducing time to hire by 24% and improved the hiring decisions.
Led user research interviews with 50+ recruiters and hiring managers across 10+ countries.
Organized and facilitated training workshops for developers, introducing them to basic UX design principles and methodologies.

Product DesignUser Experience Design (UED)Web DesignSoftware as a Service (SaaS)

Changemakerxchange

2 roles

Facilitator

Jan 2020 – Jan 2024 · 4 yrs

Worked as an external facilitator (contract) & my work included:
Conducting training sessions on entrepreneurship, well-being & team development in international summits around the globe
Completed training of trainers for facilitating virtual sessions
Attended a fully funded training program in Bangkok, Thailand on facilitation methodologies
Co-hosted/facilitated “Covid 19 Collective Action Summit” with 100+ entrepreneurs from 50 different countries
Secured a grant from Robert Bosch Foundation for a non-profit project "Kahani"

Fellow

Oct 2018 – Jan 2024 · 5 yrs 3 mos

ChangeMakerXchange is a collaboraton platform for young social innovators who are working to change the world.

The ideator's lab

Co-Founder

Jan 2020 – Apr 2021 · 1 yr 3 mos · Lahore

Design & marketing agency

Repair wala

Co-Founder

Jun 2017 – Jun 2019 · 2 yrs · Lahore Pakistan

Led the initiative to digitize the local repair market and empower mobile repairers with financial inclusion.
Bootstrapped to PKR 8M+ in revenue in 2 years with no external funding
Built and managed a high-performing team of 15+ marketing, design, and business folks
Won multiple startup awards & got incubated in Plan9 - Govt. of Punjab incubation center