Feb 2021 – Present · 5 yrs 1 mo · Bengaluru, Karnataka, India

• Artinci exists to bring joy, by making guilt-free dessert that are low on the glycemic index, low on carbohydrates, while being great tasting and safe to eat. We make health goals a lot easier to pursue, with little sprinkles of happiness along the way.

Feb 2021 – Dec 2022 · 1 yr 10 mos · Bangalore Urban, Karnataka, India

• Lots cooking! Stealth mode is ON

Oct 2018 – Feb 2021 · 2 yrs 4 mos

Dec 2017 – Oct 2018 · 10 mos

Jan 2015 – Dec 2017 · 2 yrs 11 mos

• Identify emerging technology areas that are relevant, sustainable and scalable for the business, clients.
• Assess business pain points & opportunities for automation.
• Prioritise workstreams based on business potential, productivity, quality, client impact.
• Rapid prototyping and piloting, working with external and internal stakeholders.
• Build custom client solutions leveraging technology
• Work closely with client & business teams to launch technology-led commercial growth programs
• Advise and provide thought leadership to Global leadership on technology innovation areas relevant to business.

Aug 2012 – Dec 2014 · 2 yrs 4 mos

• (Similar to current role at a regional level)
• Cross-pollinate ideas & initiatives across Nielsen businesses in Greater India region

Jul 2011 – Aug 2012 · 1 yr 1 mo

• Account management & Business development
• Manage P&L for the practice in India and maintain healthy cash flows
• Provide thought leadership and consulting to key telecom clients on their business issues

Dec 2007 – Aug 2011 · 3 yrs 8 mos

• Lead Nielsen UAE Telecom business (USD 4 Million) with Middle East clients. Key Account lead for MNC telecom giant in MEA.
• Prior to this, drove business development with FMCG & financial clients, growing the business & managing relationships.

Jan 2005 – Jan 2007 · 2 yrs · Bangalore

• Existing products-
• Conceptualise and Execute ATL and BTL activities, provide support and training to sales team
• New product development (NPD)
• Business planning and business case evaluation for product category
• Business development - Identify, evaluate, negotiate and liaison with trading partners across the globe.
• Undertake Market research and liaison with agencies.
• Launched two retail products – fast speed POS printer and Non PC, innovative standalone billing solution.

Jan 2004 – Jan 2005 · 1 yr · Bangalore

• Research (Qualitative and Quantitative) -
• Review research needs, Plan budgets and commission research to meet marketing needs
• Provide insights to Top management to enable decision on designing new offerings.
• Product -
• Plan offers / promotions for existing subscribers as well as acquisitions.
• Assist Marketing head on product development and launch of new tariff plans

Jan 2001 – Jan 2004 · 3 yrs · Mumbai

• - Full service management for research projects undertaken including, proposal writing, questionnaire designing, operations, analysis, reports and presentations to the clients.