Jun 2024 – Present · 1 yr 9 mos · Portland, Oregon Metropolitan Area

• Global leader in digital communications retention and oversight (PE-backed | B2B SaaS | RegTech | Fintech | AI)
• Core executive leader to synchronize Product, Services, and Marketing strategies, with a focused mandate on M&A integration and category leadership.
• Quarterbacked the Analyst Relations strategy, securing 9 consecutive leadership positions in the Gartner Magic Quadrant and establishing the organization as a global category authority.
• Architected a repeatable Marketing M&A integration playbook covering pre-close diligence through 100-day GTM alignment; powered 15 successful integrations while ensuring brand consistency and cross-sell readiness.
• Rebuilt Product Marketing and Customer Advocacy functions, doubling team size and integrating strategic operating principals into the global GTM strategy.
• Chaired Customer Advisory Board comprised of MDs/EDs from Tier-1 global banks, directly influencing the product roadmap and driving retention rates among top-tier accounts.
• Executive marketing lead for $50M Professional Services business, driving material growth in revenue and increasing service-to-software attach rates.
• Directed Partner Marketing efforts, culminating in selection as the Global Vertical Technology Partner of the Year by AWS.

Nov 2022 – Dec 2023 · 1 yr 1 mo · Portland, Oregon Metropolitan Area

• Global leader in digital communications retention and oversight (PE-backed | B2B SaaS | RegTech | AI)
• Simultaneously served as SVP, Corporate Communications. Appointed by the CEO to lead a 50+ person marketing organization through a fundamental structural transformation. Directed the transition from a centralized model to a high-performance matrixed organization to improve alignment with evolving business unit objectives and growth targets.
• Architected the organizational redesign, transitioning marketing from a centralized service bureau to a matrixed model with three core functional pillars aligned to specific business units.
• Orchestrated cross-functional governance to maintain brand equity and narrative consistency across diverse business units and international markets.
• Simultaneously led high-velocity demand gen efforts and enterprise Account-Based Marketing (ABM) efforts targeting high-value enterprise accounts. Engineered the enterprise GTM shift by introducing and scaling ABM frameworks; partnered with Sales to define ICP and target account lists, optimizing lead quality and conversion rates.
• Led high-stakes strategic planning as a core member of the CXO team, aligning marketing investments directly with revenue targets and growth milestones.

Jan 2022 – Jun 2024 · 2 yrs 5 mos · Portland, Oregon Metropolitan Area

• Global leader in digital communications retention and oversight (PE-backed | B2B SaaS | RegTech | AI)
• Functional head and strategic lead for one of three core Marketing pillars in a global matrixed organization, directing a 15-person global function encompassing Content, Creative, Brand, PR, AR, and Internal Communications.
• Directed PR and social efforts that consistently captured the #1 categorical share of voice, fortifying the brand's dominant authority.
• Provided high-level strategic counsel to the C-Suite, preparing leadership for Tier-1 media interviews and high-stakes market commentary.
• Built the Internal Communications function from inception, producing all-hands calendar (in-person and virtual) and digital engagement strategies to align a global workforce during rapid scale.
• Spearheaded executive messaging and change management across major business reorganizations and transformations, driving engagement and supporting cultural stability and brand integrity.
• Orchestrated global brand consistency by integrating functional expertise into a unified narrative, supporting the transition into a matrixed operational model.

Apr 2021 – Feb 2022 · 10 mos · Portland, Oregon Metropolitan Area

• Global leader in digital communications retention and oversight (PE-backed | B2B SaaS | RegTech | AI)
• Functional head and strategic lead for a 20-person global Corporate Marketing function encompassing Content, Creative, Brand and Events.
• Directed the third of three major visual and messaging brand revisions, successfully elevating and protecting brand equity across every global touchpoint to differentiate the organization in a crowded market.
• Architected a unified global narrative that served as the foundation for future category leadership, ensuring consistency across all external and internal audience segments.
• Led the Corporate Events team, overseeing the high-impact production of customer field events, major industry trade shows, and internal cultural events to drive brand engagement and community building.

Nov 2019 – Apr 2021 · 1 yr 5 mos · Portland, Oregon Metropolitan Area

• Global leader in digital communications retention and oversight (PE-backed | B2B SaaS | RegTech | AI)
• Functional head and strategic lead for a 20-person global Corporate Marketing function (brand, PR, AR, social media and events) during a critical 18-month period of market volatility and organizational transition.
• Pivoted global marketing operations to 100% remote at the onset of COVID-19; re-engineered the digital engagement strategy to maintain brand presence and pipeline continuity without onsite events.
• Led the PR, AR, and social media functions, ensuring a consistent and empathetic corporate voice that reinforced market stability for Tier-1 global financial clients.

Apr 2018 – Nov 2019 · 1 yr 7 mos · Portland, Oregon Metropolitan Area

• Global leader in digital communications retention and oversight (PE-backed | B2B SaaS | RegTech | AI)
• Served as the functional head and strategic lead for a 20-person global Corporate Marketing organization (including brand, PR, AR, social, media and product marketing). Focused on scaling brand authority and creative operations to support aggressive global GTM requirements.
• Launched the inaugural annual customer conference and Customer Advisory Board, creating new high-touch engagement channels for Tier-1 global banking and financial services clients.
• Architected Information governance practice, subject-matter experts leveraged for content creation, speaking engagements and sales consultation.
• Engineered the integration of Creative and Content functions, optimizing internal workflows and establishing an information governance practice of subject-matter experts to scale high-quality asset production.

Jan 2008 – Apr 2018 · 10 yrs 3 mos · Portland, Oregon Metropolitan Area

• Global leader in digital communications retention and oversight (B2B SaaS | RegTech | AI)
• The first marketing hire for the organization, responsible for building the global marketing function from the ground up. Navigated the brand through two Private Equity-backed growth periods and a strategic ownership phase by Dell and Quest Software.
• Architected the omni-channel marketing ecosystem from scratch, encompassing Demand Gen, Events, Digital, Web, PR, and Product Marketing to support a decade of rapid expansion.
• Directed the first and second of three major brand overhauls, elevating the company’s market position and successfully differentiating it within a crowded, emerging RegTech landscape.
• Kickstarted a record-breaking streak of 18 consecutive appearances on the Inc. 5000 list, establishing a foundation for sustained, high-velocity growth.
• Built and mentored the original core marketing team, establishing the cultural and operational standards that allowed the function to scale into a global matrixed organization.