Venkata Pradyumna Rallapalli

Business Development Executive

Gurugram, Haryana, India10 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led KitKat to become India's most loved chocolate brand.
  • Successfully launched innovative confectionery products.
  • Extensive experience across diverse brand categories.
Stackforce AI infers this person is a Marketing Professional with expertise in FMCG and brand management.

Contact

LinkedIn

Skills

Core Skills

Business StrategyCustomer MarketingProduct DevelopmentMarketing Campaign ManagementMarketing StrategyAdvertising

Other Skills

Customer SatisfactionMarketing CommunicationsEngineeringAutomotiveMarketingManufacturingCustomer InsightFMCGAutoCADCMicrosoft ExcelC++Microsoft OfficeCustomer ServiceCustomer Engagement

About

Marketing professional with multiple years of experience in sales, brand management, media, communications and P&L management. I have worked on big brands; I have worked on small brands; I have witnessed fair share of failures in marketing & businesses but all failures leading to more & bigger successes. Have worked on challenger brands; have worked on market leader brands & have worked on brands which had to find their footing. Have worked on kids brand; have worked on brands for youth and have worked on brand for homemakers. Each of the above exposures have given me amazing experiences but have made me learn the most important aspect in marketing - How to think consumer first, every time! An avid traveler, music enthusiast, composer and guitarist. Having lived across > 13 states in India, I carry forward with me influences from various regions which help me immensely in connecting with people. I also love to run, on a journey to touch 50k

Experience

Nestlé

3 roles

Senior Brand Manager

Jan 2025 – Present · 1 yr 2 mos

  • Will keep plugging in stuff that I have worked on......

Senior Brand Manager

Promoted

Jun 2023 – Dec 2024 · 1 yr 6 mos

  • Led KitKat India's fabulous high double digit growth journey in the last 3 years. The brand witnessed excess of 300 bps market share in a highly competitive category. But most importantly, KitKat during this period became the most loved chocolate brand in India.
Business StrategyCustomer Marketing

Brand Manager KITKAT

Nov 2021 – Jun 2023 · 1 yr 7 mos

Itc limited

4 roles

Brand Manager Aashirvaad

Sep 2020 – Nov 2021 · 1 yr 2 mos

  • Spearheaded entire spices portfolio for Aashirvaad!

Brand Manager - Confectionery (Candyman)

Jul 2018 – Aug 2020 · 2 yrs 1 mo

  • 1. Handled portfolio with consumer spends of approx 480 Cr per annum
  • 2. Launched first of a kind confectionery product in India - Tadka Time (unique jelly + masala offering)
  • 3. Conceptualized and developed TVC for Tadka Time
  • 4. Developed and implemented integrated campaigns for Tadka Time
  • 5. Revamped Creme Lacto
  • 6. Re-Launched Candyman Choco Double Eclairs (One of India's leading eclairs brands)

Asst Mgr Under Training (Management Trainee)

Jul 2017 – Jun 2018 · 11 mos

KITES 2016 : Summer Internship

Apr 2016 – May 2016 · 1 mo · Bengaluru, Karnataka, India

  • Project Objective was to identify billing patterns of outlets under general trade and giving out suggestions to improve the same. Pilot was implemented successfully and the initiatives taken resulted in a turnaround of a distributor located in one of the important markets of ITC

Mahindra & mahindra

2 roles

Assistant Marketing Manager

Promoted

Apr 2013 – Apr 2014 · 1 yr

  • Handled all the market activation activities including marketing research, ATL and BTL activities, New Dealer launches, dealer and sales support for Mahindra Construction Equipment- EAST which covers Bihar, Jharkhand, Orissa, West Bengal, North East. Initiated marketing in East and Mahindra Earthmaster, the flagship product of Mahindra Construction Equipment which witnessed a rise of 85% sales within 3 months due to the efforts put by my team. Steered a team of 3 members and also launched successfully the variants of Mahindra Earthmaster - LX & SX, with East witnessing the highest launch sales across India

Territory Incharge (Mahindra Construction Equipment)

Aug 2012 – Mar 2013 · 7 mos

  • Set up the company operated dealer model in Jodhpur, handled sales and service operations and assisted channel team in scouting for new dealers in the region.

Education

Symbiosis Institute of Business Management, Pune

Master of Business Administration (M.B.A.) — Marketing

Jan 2015 – Jan 2017

National Institute of Technology Raipur

Bachelor of Technology (B.Tech.) — Mechanical Engineering

Jan 2008 – Jan 2012

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