Nov 2023 – Present · 2 yrs 4 mos

• ◆ Founder of Retold, a B2B content marketing agency that helps businesses grow and reach their target audience through effective content strategies
• ◆ Specializes in developing full-funnel B2B content marketing strategies that align with different stages of the buyer's journey, from awareness to decision
• ◆ Offers personalized content creation for websites, social media, and other platforms, as well as establishing and managing personal brands to help clients stand out in their industry
• ◆ Passionate about helping clients establish a strong and recognizable personal brand; I create high-quality written content that resonates with your target audience and positions you as an expert in your field, allowing you to stand out and make a lasting impression
• ◆ I understand the importance of thought leadership in today's competitive business landscape; as a ghostwriter, I work closely with you to develop engaging and insightful content that reflects your unique point of view and enhances your reputation as a thought leader in your industry
• retoldmarketing.com

Jan 2023 – Dec 2023 · 11 mos · Delft, South Holland, Netherlands

• ◆ Oversaw marketing budgeting & overarching marketing strategy (long-term and short-term)
• ◆ Collaborated with external branding and marketing agencies and guided their process
• ◆ Event planning, marketing, and budgeting
• ◆ Over the course of 5 months, increased website traffic from social media by 40% through an updated strategy
• ◆ Incorporated the perspectives of marketing and sales representatives, helping find a future marketing direction for the company
• ◆ Managed team of external marketers and PR specialists

Nov 2022 – Jan 2023 · 2 mos · Delft, South Holland, Netherlands

• ◆ Developed a LinkedIn strategy with content relevant for each segment of our audience
• ◆ Researched topics within the AI, robotics, and logistics industries & creates SEO blogs around them
• ◆ Created and maintained relationships with journalists and other representatives of publications to work collaboratively in promoting the newest developments in the world of AI & robotics as it relates to logistics
• ◆ Worked to get us noticed by the appropriate publications, podcasts, etc.
• ◆ Collaborated with external PR agencies for support in our endeavors

Jan 2022 – Oct 2022 · 9 mos

• ◆ Focused on promoting in-company and open enrollment trainings within the Benelux (Belgium, Netherlands, Luxembourg) market
• ◆ Performed market research to develop a more distinguished approach when it comes to targeting Benelux with the appropriate marketing efforts
• ◆ Created LinkedIn content, LinkedIn campaigns, website articles, blog posts, general social media posts, and more, particularly directed at the Benelux region
• ◆ Worked closely with the sales team of Gladwell Academy Benelux in order to ensure that there is clear alignment between the marketing and sales departments
• ◆ Monitored and analyzed marketing campaign performance metrics to optimize the effectiveness of marketing efforts in the Benelux region
• ◆ Developed and maintained relationships with key stakeholders and industry leaders in the Benelux market to strengthen Gladwell Academy's brand presence and reputation.

Sep 2021 – Oct 2022 · 1 yr 1 mo

• ◆ Created and monitored LinkedIn campaigns
• ◆ Managed social media presence across various platforms, growing the following of the general LinkedIn page organically by 2k+ followers in just under 1 year
• ◆ Wrote and edited online articles pertaining to all things SAFe, Agile, business, and more
• ◆ Continuously worked on creating website content in the form of blogs and articles
• ◆ Conducted and transcribed interviews with relevant parties (i.e. trainers & partners)
• ◆ Focused on SEO for our .com website
• ◆ Event and training promotion through social media, email, paid campaigns, and other forms of digital marketing
• ◆ Taught colleagues about the intricacies of self-promotion and personal branding (creator of the first ever Gladwell Academy personal branding guidelines)
• ◆ Ghostwrote for C-suite executives within the organization
• ◆ Provided support to the marketing and communication team in managing company events and sponsorships
• ◆ Coordinated and executed the production of digital content such as videos, webinars, and podcasts to support marketing campaigns and company goals
• ◆ Conducted market research to identify and track industry trends and competition, and used findings to inform marketing strategies and campaign

Sep 2021 – Jan 2022 · 4 mos

Jul 2021 – Oct 2021 · 3 mos · The Hague, South Holland, Netherlands

• ◆ Created a podcast (Stand Up for Human Rights) in collaboration with GHRD in which I featured guests to speak with me on topics pertaining to human rights
• ◆ The purpose of our podcast was to shed light on human rights issues around the world

Jul 2021 – Aug 2021 · 1 mo · Eindhoven

• ◆ Lead marketer responsible for all aspects of marketing within the organization
• ◆ Developed and executed a comprehensive marketing strategy to drive business growth, enhance brand awareness, and increase customer engagement
• ◆ Created and managed content for various digital channels, including social media, email, blog, and website, utilizing a data-driven approach to maximize engagement and conversions
• ◆ Conducted market research to identify customer needs, preferences, and trends, and used insights to optimize marketing campaigns and strategies
• ◆ Social media management, content creation, CRM, email marketing, digital marketing, and branding
• ◆ Improved social media presence within just one week of joining the team, increasing engagement and followers by 50%+ in the first two weeks
• ◆ Started the Fruit for Thought newsletter meant to showcase our achievement, plans, accomplishments with the FruitPunch AI community

May 2020 – Jul 2021 · 1 yr 2 mos · Amsterdam, North Holland, Netherlands

• ◆ Created relevant social media posts to introduce Atradius country reports, survey results, and economic reports
• ◆ SEO for online publications
• ◆ Wrote content for and took over UX/UI design for pages of internal communications and marketing website
• ◆ Proofread/edited articles and reports pertaining to finance, economics, and politics
• ◆ Created and implemented a contemporary template for country reports
• ◆ Assisted in managing international testimonial video project
• ◆ Co-creator of social media initiative meant to share more unique and relevant company information via Atradius social media channels

Apr 2019 – Jun 2019 · 2 mos · Orange County, California Area

• ◆ Teaching assistant for class "China in the Global Age"
• ◆ Facilitated communication between students and the professor, conveying important information and feedback on student performance and engagement in the course
• ◆ Graded homework assignments, tests, and papers
• ◆ Led small group discussions and provided feedback on student presentations, encouraging critical thinking and facilitating dialogue on the course topics
• ◆ Guided class in the absence of the professor
• ◆ Demonstrated a deep understanding of the course content and its relevance to global issues and trends, promoting students' awareness and engagement with current events and debates
• ◆ Assisted professor as otherwise needed

Jan 2019 – Jan 2020 · 1 yr · The Hague, South Holland, Netherlands

• ◆ Planned & wrote graduate thesis on the ineffectiveness of anti-human trafficking policy in the Netherlands in a general EU context
• ◆ Interviewed various Dutch government representatives to gain relevant insights into the field of anti-human trafficking policy
• ◆ Performed extensive qualitative and limited quantitative research to understand the potential reasons behind the ineffectiveness of the EU Anti-Trafficking Directive in the Netherlands, particularly when compared to other EU countries

Jan 2019 – Jul 2019 · 6 mos · Orange County, California Area

• ◆ Assisted in the onboarding and training of new employees, ensuring that they were equipped with the necessary knowledge and skills to provide excellent customer service
• ◆ Provided exceptional customer service by addressing customer inquiries and complaints, resolving issues promptly, and ensuring customer satisfaction
• ◆ Maintained a clean and organized gym environment by performing regular cleaning and maintenance tasks, and ensuring proper equipment and facility upkeep
• ◆ Managed cash register while conducting sales
• ◆ Stayed updated on sales, programs, and new developments taking place within 24 Hour Fitness
• ◆ Assisted the sales team in offering training packages and membership plans to prospective 24 Hour Fitness clients
• ◆ Monitored and engaged with children in the kids club through group and one-on-one activities

Sep 2018 – Jun 2019 · 9 mos · Irvine, CA

• ◆ Researched topics pertaining to international relations and global affairs
• ◆ Made presentations to high school students on topics relevant for a Model UN class
• ◆ Lead in-class learning activities and games that fostered learning through engagement
• ◆ Collaborated with the teaching team to develop and refine course content and teaching materials, ensuring that the content was engaging, relevant, and aligned with educational standards
• ◆ Collaborated with school administrators and other stakeholders to promote the program and recruit new students, attending recruitment events and speaking to parents and students about the benefits of the program
• ◆ Assisted in conducting student field trips to university campuses, giving high schoolers a chance to preview college life
• ◆ Engaged in graphic design projects to generate advertisement posters for our teaching program

Jul 2018 – Aug 2018 · 1 mo · San Jose, CA

• ◆ Temporary in-between role
• ◆ Maintained a clean and organized store environment, ensuring that merchandise was displayed attractively and in accordance with company standards
• ◆ Assisted in inventory management, including receiving, stocking, and organizing merchandise, and conducting regular inventory checks
• ◆ Demonstrated a deep understanding of product features and benefits, and provided customers with personalized product recommendations and advice
• ◆ Processed sales transactions accurately and efficiently, including handling cash, credit card, and gift card payments, and providing customers with receipts and change
• ◆ Responded to customer inquiries, complaints, and feedback, ensuring that all customer issues were resolved promptly and satisfactorily
• ◆ Collaborated with team members to ensure that all store operational procedures, such as opening and closing procedures, cash handling policies, and safety protocols, were followed at all times
• ◆ Demonstrated a positive and friendly attitude, and provided excellent customer service to enhance the overall shopping experience for customers

Jun 2018 – May 2025 · 6 yrs 11 mos · Irvine, CA, USA

• ◆ Explored topics relevant to college and alumni life (i.e. mental health, investment plans, relationship management, etc.)
• ◆ Researched news, entertainment, health, economics, and more to compose articles on topics that interest college students and graduates
• ◆ Engaged with and interviewed relevant individuals to learn more about topics that appeal to them
• ◆ Conducted interviews to create more unique and engaging content based on personal stories and experiences
• ◆ Worked on SEO for published articles to increase visibility and engagement
• ◆ 20+ articles received recognition for being the most viewed on Uloop over a given period of time
• ◆ 80+ total article publications

Jan 2016 – Aug 2016 · 7 mos

• ◆ Provided a high level of customer service to library patrons, creating a welcoming and inclusive environment for all visitors
• ◆ Assisted patrons in locating and borrowing books, movies, and other materials, as well as using library technology and resources such as computers, printers, and databases
• ◆ Processed new library card applications and managed existing accounts, including checking out and renewing items, collecting fines and fees, and managing holds and requests
• ◆ Created and maintained organized and easy-to-navigate displays of library materials, highlighting new and popular items, as well as seasonal and thematic collections
• ◆ Conducted regular library maintenance tasks, such as shelving books, straightening shelves, and tidying up the library space
• ◆ Assisted patrons with homework, research, and other projects, providing guidance on how to use library resources effectively and efficiently
• ◆ Worked collaboratively with other library staff, such as librarians and programming coordinators, to ensure that library services and programs were delivered smoothly and effectively
• ◆ Participated in ongoing training and development opportunities, such as customer service and communication workshops, to improve skills and enhance job performance.

Aug 2015 – Dec 2015 · 4 mos

• ◆ Maintained the library catalog by entering new materials and updating existing records in the library's computer system
• ◆ Conducted regular inventory and shelf-reading tasks to ensure that library materials were accurately represented in the catalog and were in their correct physical location
• ◆ Assisted library patrons with locating and using library materials, including books, periodicals, multimedia items, and online databases and resources
• ◆ Provided support for library technology and equipment, such as computers, printers, copiers, scanners, and fax machines, troubleshooting issues and providing guidance on how to use them effectively
• ◆ Helped patrons navigate the library's online catalog and digital resources, including e-books, audiobooks, and streaming media services
• ◆ Processed interlibrary loan requests, including locating materials from other libraries and managing the borrowing and lending process
• ◆ Collaborated with other library staff to deliver effective and efficient library services, including circulation, reference, and programming support

Aug 2013 – Jul 2015 · 1 yr 11 mos

• ◆ Checked in and out library materials, including books, movies, and other media
• ◆ Helped patrons use library equipment, such as computers, printers, and copiers
• ◆ Provided reading recommendations to children and parents based on their interests and reading level
• ◆ Helped run semi-annual book sales
• ◆ Aided in running library programs for children
• ◆ Assisted with collection maintenance tasks such as weeding and shelving materials
• ◆ Conducted story times for children on a regular basis
• ◆ Collaborated with other library staff to plan and promote library programs and services