Zaeem Khan

Director of Engineering

Islāmābād, Pakistan14 yrs 4 mos experience

Key Highlights

Over 12 years of FMCG experience.
Expert in digital transformation and strategy.
Proven track record in driving profitable growth.

Stackforce AI infers this person is a seasoned FMCG professional with expertise in digital transformation and strategic growth.

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Skills

Other Skills

Data AnalysisFinancial AnalysisStataMarket ResearchFinanceProject ManagementFinancial ReportingBudgetsAccountingMicrosoft WordPowerPointMarketing ResearchCRMManagementSales

About

12+ years of well-rounded FMCG experience across different streams within customer development, strategy & digital transformation. Experience includes a rich blend of national category and channel management roles coupled with on ground sales execution & digital platform growth. Corporate strategy design and crafting strategic business frameworks (with executive leadership teams) are strong areas of expertise beyond core roles.

Experience

Unilever

10 roles

Director Modern Trade & Ecommerce

Sep 2025 – Present · 6 mos

Head of Sales - North

Promoted

Jan 2025 – Sep 2025 · 8 mos

Customer Strategy & Planning Lead - Foods

Feb 2024 – Jan 2025 · 11 mos

Marketing Manager Hair Care

Mar 2021 – Jul 2022 · 1 yr 4 mos

Led and delivered profitable and share accretive growth on Unilever Pakistan's biggest business unit (Hair Care)

Digital Transformation Lead

Dec 2019 – Feb 2021 · 1 yr 2 mos

Strategy and Platform Lead:
1) Munchies (an online D2C snacking platform)
2) B2B Ecommerce
3) Digital Financing (for Retailers)

Channel Manager Supermarkets & Whitespaces

Apr 2018 – Nov 2019 · 1 yr 7 mos

Designed and deployed shopper winning channel architecture across Pakistan’s top end retail segment - Local Modern Trade (1000+ accounts: €100Mn+).
Spearheaded Pakistan’s biggest rural market development initiative (The Perfect Village Program) across 4500 villages reaching 5Mn+ consumers

Trade Category Manager - Hair Care

Promoted

Sep 2015 – Mar 2018 · 2 yrs 6 mos

Drove consistent, competitive & profitable growth for Unilever’s biggest personal care business
(+€122 Mn) by building brand preference for retailers & shoppers across channels
Delivered step change gains in distribution (+30% numeric reach) via route to market efficiencies & execution of localized trade engagement plans.
Designed & executed 5 back-to-back gold innovation launches across priority channels by deploying high engagement shopper activations and securing key visibility zones instore

Area Sales Manager

Sep 2014 – Aug 2015 · 11 mos

Drove superior distribution efficiencies to unlock growth in fragmented markets via retail expansion and urban markets via assortment gains
Spearheaded the biggest distribution consolidation plan of the region, halving the number of distributors (from 10 to 5), bringing significant savings & efficiencies without any volume loss

Management Trainee - Customer Development

Jul 2012 – Aug 2014 · 2 yrs 1 mo

2 year rotational program with multiple assignments across customer marketing and field sales (project based)

Intern

Jun 2011 – Jul 2011 · 1 mo · Karachi

CD Intern for Unilever Food Solutions

Dglobal

Marketing and GTM Lead

Jul 2022 – Feb 2024 · 1 yr 7 mos · Islāmābād, Pakistan

Ernst & young

Intern

Jun 2010 – Jul 2010 · 1 mo · Islamabad

Member of the Ernst & Young audit team that conducted End of Year Audit of Financial Statements 2009-10 of Ufone (PTML)
Key responsibility included complete audit of the "Marketing Expense" account.