Dec 2022 – Present · 3 yrs 3 mos · Global · Hybrid

• Co-founder and leader of global platfom delivering international economic development, travel and social benefit through a combined technology stack of 3D Scanning, AI, Cloud Hosted XR and Blockchain Utility Tokenisation
• Advising on international clients on responsible integration of emerging technologies into real-world contexts; balancing local ambition with organisational readiness and user trust.
• Responsible for translating complex technical possibilities into forms that decision-makers at all technical levels can confidently evaluate, govern and support.
• Working at the praxis where technological innovation meets organisational, geopolitical and socioeconomic reality
• Managing and tailoring and reapplying continuously developing body of knowledge on preparing for and mitigating against environment specific constraints, and unintended consequences.

Jul 2021 – Nov 2024 · 3 yrs 4 mos · Greater London, England, United Kingdom · Hybrid

• Innovation Architecture, Digital Transformation and Emerging Technology Consultation for the health and medical industry

Sep 2020 – Nov 2024 · 4 yrs 2 mos · Glasgow City, Scotland, United Kingdom

• Led delivery of technically complex digital and interactive systems used in large infrastructure, educational and commercial contexts.
• Managed projects involving multiple technologies, stakeholders and constraints, developing early insight into coordination risk and failure modes
• Successful project delivery across across Energy, Military, Industrial and Health sectors
• Development and management of interdisciplinary teams across internal and external partners
• Managed correlational variances betweeen technical, organisational and public success - a perspective now underpinning all system-level advisory approaches.

Sep 2016 – Present · 9 yrs 6 mos

• Working with organisations, universities and educational institutions on the practical implications of digital systems, emerging technologies and automated tools.
• Advising academic and leadership teams on how emerging technologies affect learning models, institutional readiness and long-term capability - not just teaching tools.
• Delivering training and workshops designed to help non-technical audiences understand system-level implications, risks and opportunities.
• Operating at the intersection of education, policy and technology adoption, often where institutions were under pressure to modernise responsibly.

Nov 2015 – Dec 2018 · 3 yrs 1 mo · 22 Montrose Street, Glasgow - 49 Greek St, Soho, London

• Online and Social Strategy formation for distribution of corporate digital video

Sep 2015 – Jan 2020 · 4 yrs 4 mos

• Tailoring Immersive Digital Environments for the Education, Commercial, Corporate, Construction and Energy industries.

Sep 2015 – Feb 2019 · 3 yrs 5 mos · City of Glasgow College

• Teaching all aspects of online and digital marketing to business owners and marketing managers from all over Scotland.

Jan 2014 – Aug 2015 · 1 yr 7 mos · Miller Street, Glasgow

• My role, beginnng with a single clinic in Glasgow, has rapidly expanded to cover clinics in Edinburgh and London - for each clinic I am responsible for the following:
• Developing integrated conventional and digital Marketing Strategies
• Training staff in the effective use of social media and managing their ongoing activities.
• Developing and maintaining an active and interconnected social media network (Facebook, Twitter, Google Plus, Youtube and Blog)
• Working closely with staff and management to promote new and existing services at ech clinic.
• Media sourcing, comparison, negotiation and purchasing across broadcast, digital and a range of out of home advertising mediums.
• Creation and ongoing management of creative teams including phtography, videography, graphic design and copy writing.
• Gathering & promoting feedback from existing client database (reviews, video testimonials etc)
• Developing and maintaining online presence ensuring that content is regularly updated and reviewed.
• Identifying opportunities and creating promotions for direct mail and marketing to new and existing client database.
• Raising the profile of clinics through networking and building strong business to business relationships
• Planning, promoting and executing open events and activities at each clinic
• Monitoring and reporting on activities and providing relevant management information.

Oct 2012 – Sep 2017 · 4 yrs 11 mos · Glasgow, United Kingdom

• As part of my TQFE lecturing qualification I worked extensively in a teaching and advisory capacity with City of Glasgow College - the city's leading business and new media college.
• My roles included:
• Training students at NQ, NC, HNC, HND and professional levels.
• Creating lesson plans, interactive class materials, study notes and new-media display tools.
• Delivering training in Marketing, Digital Marketing and Social Media.
• Advising on and influencing the development of Scotland's first Digital Marketing Curriculum.
• Creating and Delivering a full Business Start-up and marketing course.
• Piloting and mentoring students on a brand new business growth work experience project.
• Assessing and providing feedback on foreign and domestic students' marketing presentations.
• Lecturing in contemporary commercial journalism and demographic targeting.
• Ongoing guest lecturing in a range of subjects including entrepreneurial skills, digital marketing and strategic marketing.

May 2012 – Jan 2016 · 3 yrs 8 mos · Glasgow, Aberdeen and London

• Contact online is a business-facing digital marketing and web development team based in Glasgow. Working with clients like Gleneagles Hotels, BP and Wolesley PLC, the company provides digital marketing analysis, training and consultancy to help these companies identify and connect with their target clients, nurturing authentic and lasting relationships between them.
• My roles include:
• Digital Marketing & Social Media Analysis
• Digital Marketing & Social Media Staff Training
• Marketing and Corporate strategy formation
• Staged, market-sensitive strategic planning
• UX User Experience Analysis
• Visitor Conversion Optimisation
• Online Competitor Analysis
• Online Market Analysis
• Contact us online at - david@contactonlineltd.co.uk - or Call - 0786 668 8185

Dec 2010 – Mar 2011 · 3 mos · Brewster Place, Irvine, Ayrshire KA11 5DD ‎

• A Vogel is a pan European, retail-facing medical herb manufacturer with a direct-to-consumer ecommerce portal on their extensive website. As Digital Marketing Manager for A Vogel’s UK division my duties included:
• On-page keyword optimisation using a range of search volume and competition analysis tools.
• Entry of keywords into copy using most effective density & hierarchy placement for search engines.
• Analysis & tracking of website performance with identification of most successful SEO practices.
• Identification & analysis of key competitor sites plus data-mining for potential inbound links.
• Identification of successful PPC keywords & advertisements
• Optimisation of PPC ad appearance times, content and positioning.
• Advising on more effective use of blogging, including internal recruitment and training of subject specialist copywriters.
• Graphical & content revamp of Facebook (Tracking of these activities using Analytics & Facebook Insights)

Sep 2005 – Sep 2010 · 5 yrs · Bath Street, Glasgow - Albion Street, Edinburgh

• Total Therapy Group Ltd. is a Scottish based company which coordinates the activities of a team of specialist onsite therapists in Scotland's Central Belt. As founder and marketing director of this corporation I was responsible for:
• Initial Market demand and competition analysis.
• Strategic planning, market entry and growth plans.
• Public and Private sector client targeting.
• Media Buying.
• Setup and on-going coordination of corporate image, brand design and online presence
• On-going digital marketing analysis and web optimisation.
• Setup and on-going Coordination of pay-per-click advertising campaigns.
• Networking and events coordination.

Jan 2002 – Apr 2006 · 4 yrs 3 mos · Glasgow, United Kingdom

• A Glasgow based web development and online media company,Contact Multimedia was one of the early trailblazers in online marketing and search engine optimisation. As marketing manager to this company and marketing consultant to its clients, my role included:
• Cross discipline marketing.
• Market and statistical research.
• Ongoing marketing strategy
• Reputation Management
• Search engine optimisation.
• Web specific copy writing.
• Website and user analysis.

Sep 2000 – Jan 2003 · 2 yrs 4 mos · Glasgow, United Kingdom

• This creative marketing agency worked with a wide range of start-up and growth level companies providing cost effective, results driven marketing and promotions advice. Working across a broad spectrum of research and promotional methods, my services included:
• Business Planning.
• Marketing Planning.
• Media Sourcing and Costing.
• Creative Marketing and Promotions.
• Market Research.
• Market and competitor analysis.
• Application of emerging digital marketing techniques.
• Urchin web analytics.
• Press Release and PR.
• Reputation Management.
• General and web specific copy writing.