Feb 2025 – Present · 1 yr 1 mo · Delhi, India · On-site

• As the Founder & CEO of CYBERKING DIGITAL INC., I lead strategic SEO and digital growth initiatives for startups, scale-ups, and established brands seeking measurable performance, without fluff, templates, or outsourced delivery.
• I work hands-on with founders, CXOs, and marketing teams to build SEO-first digital ecosystems that drive revenue, not just rankings. My approach blends deep search expertise, AI-powered content strategy, conversion-focused UX, and data-led performance tracking into systems that scale.
• Unlike traditional agencies, I don’t sell retainers. I solve real business problems—low visibility, high CAC, poor funnel performance, stagnant lead pipelines—and architect solutions tailored to each client’s reality.
• 🔹 Personally lead all SEO strategy, audits, and architecture mapping
• 🔹 Leverage tools like ChatGPT, SurferSEO, Jasper, GA4 & GSC to drive automation, quality, and speed
• 🔹 Build and hand over scalable SEO SOPs and content frameworks to internal teams
• 🔹 Partner with design and dev teams to implement SXO principles for better conversions
• 🔹 Run workshops and 1:1 strategy sessions with stakeholders and marketing heads
• 🔹 Train and mentor in-house SEO and content teams to raise internal capabilities
• 🔹 Collaborate on CRM, email flows, and funnel tracking for a 360° view of growth
• Most clients come to me after being disappointed by traditional digital vendors. I turn broken, bloated, or misaligned strategies into high-performance growth engines by combining technical depth, content clarity, and conversion logic—all under one strategic umbrella.
• I take on only a limited number of engagements at a time to ensure focus, results, and direct access.

Nov 2022 – Jan 2023 · 2 mos · Bengaluru, Karnataka, India · Remote

• As Vice President – SEO at Neil Patel Digital India, I was responsible for leading the agency’s organic growth function with a sharp focus on strategy, delivery excellence, team development, and client success. My role was both hands-on and strategic, operating at the intersection of SEO, content, conversion, and analytics to drive performance at scale for high-growth brands.
• I worked directly with client stakeholders, delivery teams, and cross-channel leads to ensure SEO was not treated as a silo but integrated tightly with CRO, paid media, content marketing, and business KPIs. I led from the front — not only in frameworks and processes but also in diagnosing performance drops, identifying growth levers, and helping clients understand what really moves the needle.
• 🔹 Audited and realigned existing client SEO strategies to ensure alignment with business goals
• 🔹 Designed performance frameworks for large SEO retainers, focusing on technical health, content strength, and funnel relevance
• 🔹 Mentored SEO teams on AI-powered tools, automation, and analytics to improve delivery speed and accuracy
• 🔹 Integrated SEO insights with paid and CRO teams to boost overall lead volume and cost-efficiency
• 🔹 Partnered with sales and client success to provide SEO direction during new pitches and quarterly reviews
• 🔹 Identified key gaps in delivery maturity and standardized campaign playbooks for better output quality
• 🔹 Provided leadership support on complex accounts and acted as a strategic escalation point
• Though my time at NPD India was brief, it was impactful. It allowed me to apply my years of SEO experience at the highest level of execution, within a high-performance, data-obsessed environment. The role sharpened my ability to scale teams, build strategic clarity, and blend SEO with business-level outcomes.

May 2022 – Nov 2022 · 6 mos · Gurugram, Haryana, India

• As Associate Vice President – SEO at PolicyBazaar, I was responsible for leading the Life Insurance and Investment verticals under the broader SEO function. My core mandate was to drive performance — not just in terms of rankings and traffic, but in qualified leads, lower acquisition costs, and improved funnel efficiency.
• I worked closely with product, UI/UX, analytics, and tech teams to build SEO strategies that were integrated, data-backed, and conversion-centric. At PolicyBazaar’s scale, every initiative had to drive measurable business value — which meant aligning SEO with user experience, buyer intent, and sales goals.
• 🔹 Led SXO (Search Experience Optimization) across high-stakes insurance products with a focus on bottom-funnel visibility and lead quality
• 🔹 Identified performance drops, conducted root-cause SEO audits, and created action plans that helped regain lost rankings and organic volume
• 🔹 Partnered with UI teams to restructure landing pages and embed more CTAs to increase user engagement and lower cost per acquisition (CPA)
• 🔹 Reworked user journey flows in collaboration with product stakeholders to ensure smoother navigation and improved conversion metrics
• 🔹 Built dashboards with GA4 and GSC insights to tie SEO efforts directly to business KPIs
• 🔹 Functioned as the second level of escalation for SEO delivery, working with internal teams to proactively resolve issues and align expectations
• This role sharpened my ability to execute enterprise SEO at scale, where growth isn’t just about traffic, but about precision, performance, and profit. I contributed strategic clarity and troubleshooting support that helped the business sustain visibility and efficiency in one of the most competitive verticals in India.

Jan 2022 – May 2022 · 4 mos · Gurugram, Haryana, India · On-site

• As Head of SEO at Square Yards, I was responsible for leading organic growth strategy across the company’s primary portal and associated business verticals. My role combined hands-on SEO execution, product involvement, and cross-functional leadership to build scalable traffic and lead-generation systems across property tech and fintech verticals.
• I managed a team of 22 professionals across SEO, content, and analytics and worked closely with product, tech, and design teams to integrate SEO into the core of platform development — not just as a marketing channel, but as a product-led growth driver.
• 🔹 Led the SEO and product strategy for Urban Money, a fintech portal developed from scratch — scaled it to 150K+ organic sessions/month within 6 months
• 🔹 Audited and optimized key page templates like PLPs and PDPs to enhance discoverability and crawlability
• 🔹 Contributed to SEO-first planning for new market launches like Square Yards Canada and UAE — driving global SEO adaptability
• 🔹 Troubleshot organic non-performance in an interiors sub-brand and created a detailed recovery roadmap combining technical fixes and UX changes
• 🔹 Partnered with product and engineering teams to bake SEO requirements into platform builds from day one
• 🔹 Designed internal reporting dashboards to map organic performance against lead quality and engagement metrics
• 🔹 Provided team mentorship and process frameworks to streamline delivery and improve campaign effectiveness
• This role was fast-paced, high-impact, and deeply executional. It allowed me to bring my SEO, analytics, and product instincts together to build real-time solutions — and proved that when SEO is treated as infrastructure, not an add-on, it can deliver explosive, cost-efficient growth.

Jan 2020 – Dec 2021 · 1 yr 11 mos · Gurugram, Haryana, India

• As Associate Director – SEO at Interactive Avenues, I was responsible for leading the SEO function across multiple high-profile accounts with complex business models, large-scale content structures, and aggressive growth targets. My role blended client strategy, team leadership, performance analysis, and cross-functional collaboration — all with a sharp focus on accountability and results.
• I managed a core team of five and was directly responsible for campaign performance, client retention, and SEO roadmap execution across verticals like automotive, fintech, home improvement, and consumer durables. I also served as a key strategic partner in pitching, onboarding, and scaling new enterprise accounts.
• 🔹 Successfully led the SEO turnaround for a top auto brand following two years of stagnant performance — stabilized rankings, improved crawl health, and rebuilt keyword portfolios
• 🔹 Delivered top 3 rankings for highly competitive generic keywords in the tile industry within 20 months — significantly increasing non-brand traffic and conversions
• 🔹 Assisted in winning India’s largest automotive SEO retainer and contributed to multiple other pitch wins, including fintech and lifestyle accounts
• 🔹 Ensured >90% retainer renewal rate across served accounts by providing consistent strategic support and proactive campaign optimization
• 🔹 Acted as second-level escalation for campaign performance, troubleshooting delivery breakdowns, and ensuring quality benchmarks were met
• 🔹 Worked closely with internal teams (paid, social, dev, content) to align SEO with the broader digital strategy
• 🔹 Mentored junior team members, conducted process reviews, and implemented delivery SOPs for standardization and scale
• This role allowed me to operate as a full-spectrum SEO strategist and client partner, combining enterprise thinking with hands-on execution to drive real business impact, not just better rankings.

Oct 2018 – Dec 2019 · 1 yr 2 mos · Gurgaon, Haryana, India

• After my promotion to Sr. Manager – SEO, I took full ownership of the SEO Delivery function, leading strategy, execution, and performance across a wide range of enterprise campaigns. I managed a multi-functional team and worked directly with C-level clients across sectors like music streaming, fashion, insurance, and e-commerce — delivering both growth acceleration and recovery from performance decline.
• My focus shifted from execution to strategic leadership and troubleshooting. I was the escalation point for high-stakes accounts and the person leadership turned to for problem-solving, onboarding, and growth opportunities.
• 🔹 Led a cross-disciplinary team across SEO, content, and account management functions
• 🔹 Scaled Saavn’s organic sessions by 270% within 3 months through advanced content structuring and crawl fixes
• 🔹 Delivered top rankings for high-competition fashion terms, driving growth for a global e-commerce client
• 🔹 Spearheaded SEO strategy for a leading insurer, setting up a long-term framework still used by successors
• 🔹 Recovered and optimized marketplace-style platforms by redesigning taxonomy and URL hierarchy
• 🔹 Mentored team members and enforced delivery consistency through custom playbooks and QA processes
• This role solidified my expertise in multi-client, high-growth SEO environments, while expanding my leadership scope from campaign lead to strategic department head and transformation driver.

Mar 2018 – Sep 2018 · 6 mos · Gurgaon, Haryana, India

• As SEO Manager at Bruce Clay India, I was responsible for independently leading campaign performance across key enterprise accounts while acting as a strategic contributor to the larger delivery framework. I owned end-to-end SEO execution for some of the agency’s most visible clients in the finance, e-commerce, and media industries, with a core focus on technical SEO, content strategy, and early-stage growth recovery.
• This was a hands-on role that required agility in SEO thinking, sharp communication with clients, and tight collaboration with internal cross-functional teams (content, design, dev). I also played a crucial role in SEO audits, competitor benchmarking, and delivering campaign insights that mapped directly to business KPIs.
• 🔹 Owned SEO strategy for multi-industry accounts, balancing technical clean-up with content optimization
• 🔹 Conducted in-depth audits to identify crawl issues, indexation gaps, and on-site inefficiencies
• 🔹 Presented SEO roadmaps and progress updates directly to client stakeholders
• 🔹 Collaborated with content teams to align messaging with keyword intent and user experience
• 🔹 Delivered consistent performance improvement, enabling account renewals and positive client feedback
• 🔹 Supported leadership in refining delivery SOPs and mentoring junior executives
• This role laid the groundwork for my promotion to Head of SEO Deliveries, having proven my ability to take on greater ownership, deliver tangible outcomes, and think beyond tactical SEO toward scalable systems.

Oct 2018 – Dec 2019 · 1 yr 2 mos · Sydney, New South Wales, Australia · Remote

• As Head of SEO Deliveries for Bruce Clay Australia, I led SEO strategy and execution across key markets, including Australia and the U.S., working directly with clients in industries such as F&B, dating, events, and B2B engagement platforms. My role was appointed based on my successful leadership at Bruce Clay India, and I was entrusted with expanding and standardizing the delivery quality across both regions.
• I operated in a dual capacity — as a strategic SEO lead and delivery head — managing multi-geo client engagements and ensuring that campaigns aligned with local search behavior, business goals, and competitive environments.
• 🔹 Led and implemented SEO strategies tailored to Australian and U.S. markets, considering region-specific SERP behaviors and content expectations
• 🔹 Oversaw technical SEO, on-page optimization, and performance tracking to improve crawlability, rankings, and organic conversions
• 🔹 Acted as the primary escalation point and strategic advisor for clients, delivering consistent communication, transparency, and goal alignment
• 🔹 Audited and revamped underperforming accounts, aligning site architecture and content direction to drive improved session quality and ROI
• 🔹 Coordinated with distributed teams across India and Australia, ensuring smooth delivery workflows, timeline adherence, and strategic clarity
• 🔹 Contributed to business development efforts by supporting pitch decks, auditing prospects, and defining onboarding roadmaps for new clients
• 🔹 Served as a cultural and operational bridge between international clients and internal delivery teams — improving understanding, speed, and output quality
• This role sharpened my ability to lead international SEO campaigns, adapt strategies to diverse markets, and manage multi-location teams under a unified vision. It also strengthened my operational acumen and ability to deliver measurable results within lean, high-performance structures.

Apr 2017 – Present · 8 yrs 11 mos · Delhi Area, India · On-site

• As the Founder & CEO of CyberKing Media Inc., I was responsible for building the agency from the ground up — strategy, client delivery, operations, team mentoring, and everything in between. This was more than just running campaigns — I designed and implemented growth systems for early-stage startups and small businesses that needed to scale fast, efficiently, and profitably.
• I personally led every project, acting as strategist, executor, and advisor. From technical SEO and content architecture to Google Ads and ORM, I helped clients establish a digital presence with a strong foundation for long-term growth.
• 🔹 Designed and executed end-to-end SEO strategies aligned with business models and customer journeys
• 🔹 Conducted technical audits, keyword mapping, and on-page enhancements for visibility and crawlability
• 🔹 Delivered high-performing content strategies that aligned with search intent and conversion goals
• 🔹 Managed paid campaigns (Google Ads, Meta) focused on lead generation with optimized CPL
• 🔹 Handled sensitive reputation management initiatives, especially in B2B and service-led industries
• 🔹 Built customized dashboards for analytics and reporting using GA, GSC, and third-party tools
• 🔹 Provided direct consultation to founders and CMOs on digital growth planning and channel mix
• 🔹 Trained small in-house teams to continue execution after strategic setup
• While the agency operated with a lean team, the impact was anything but small. I worked with brands across education, e-commerce, SaaS, and service verticals, delivering real results without bloated budgets or agency fluff.
• This experience sharpened my ability to wear multiple hats — strategist, educator, fixer — and laid the groundwork for the consulting approach I use today: outcome-first, channel-agnostic, and performance-obsessed.

Mar 2016 – Mar 2018 · 2 yrs

• Promoted to Sr. Manager – SEO, I assumed complete leadership of the SEO department, overseeing a 50-member team and managing strategy, delivery, and innovation across large-scale client accounts. My focus shifted from project execution to strategic direction, process optimization, and team development, with an emphasis on performance, scalability, and client retention.
• I co-led enterprise SEO campaigns for top brands across insurance, automotive, real estate, and retail, while also driving service expansion initiatives like App Store Optimization (ASO) and Marketplace Optimization (MPO).
• 🔹 Managed SEO strategy across 40+ enterprise accounts, ensuring alignment with client KPIs
• 🔹 Introduced ASO and MPO as billable services — helping diversify agency revenue streams
• 🔹 Supported new business pitches and won long-term retainers by creating compelling SEO roadmaps
• 🔹 Built scalable SOPs to ensure delivery consistency across teams and verticals
• 🔹 Mentored assistant managers, team leads, and senior executives to improve campaign efficiency
• 🔹 Acted as primary escalation point for SEO performance and delivery quality
• 🔹 Facilitated interdepartmental collaboration (paid, social, design, dev) for integrated growth plans
• This role established me as a growth-focused SEO leader, capable of managing high-performing teams, driving innovation, and delivering client value at scale.

Sep 2014 – Mar 2016 · 1 yr 6 mos

• As an SEO Manager at AdGlobal360, I played a key role in leading client-facing SEO strategy and delivery execution across a diverse set of industry verticals. My responsibilities included full campaign ownership — from audits and keyword strategy to cross-team coordination and performance reporting.
• I worked with some of India’s most recognizable brands, balancing visibility objectives with traffic quality and conversion goals. My approach combined data analysis, on-site SEO, off-page development, and tight integration with the paid media and content teams to ensure seamless alignment across digital channels.
• 🔹 Led end-to-end SEO campaigns for clients in automotive, BFSI, e-commerce, and real estate sectors
• 🔹 Conducted comprehensive audits to identify performance gaps and built actionable roadmaps
• 🔹 Built keyword frameworks tied to intent and business objectives, helping improve lead quality
• 🔹 Collaborated with content, design, and dev teams to align SEO inputs at every stage
• 🔹 Produced detailed performance reports, tying organic metrics to client ROI and KPIs
• 🔹 Contributed to the SEO team’s growth by mentoring junior executives and refining SOPs
• This role honed my ability to manage multi-brand SEO portfolios under strict delivery timelines, while deepening my exposure to client strategy, technical optimization, and cross-functional alignment, setting the foundation for my promotion to SEO Head.

Sep 2013 – Sep 2014 · 1 yr · Noida, Uttar Pradesh, India · On-site

• As Team Lead – SEO at Cyber Futuristics, I was responsible for planning and executing digital marketing strategies across multiple in-house brands in the cloud hosting, BPO, and tech support spaces. My focus was on driving qualified leads through organic search, paid campaigns, and integrated content strategies, while also supporting early-stage product marketing initiatives.
• I managed a 15-member team across SEO, SEM, and link-building roles, and collaborated directly with the design, development, and content teams to ensure that performance objectives were tightly aligned with technical implementation and user experience.
• 🔹 Designed and implemented full-funnel SEO strategies across multiple business lines, improving keyword visibility and lead quality
• 🔹 Spearheaded recovery efforts for multiple domains affected by Google penalties, restoring rankings and traffic within targeted timelines
• 🔹 Took over Google Ads and Bing Ads accounts during critical transition phases, ensuring continued lead generation and optimizing CPL
• 🔹 Planned and launched blog strategies that fueled informational search discovery and contributed to top-funnel traffic growth
• 🔹 Oversaw the SEO team’s day-to-day activities and delivery performance, while mentoring junior team members on ethical and sustainable SEO practices
• 🔹 Played a hands-on role in troubleshooting performance issues across websites, implementing fixes in collaboration with dev and UX teams
• 🔹 Contributed strategic input to new digital product development, ensuring SEO compatibility from the planning stage
• This role enhanced my ability to manage multi-disciplinary teams, troubleshoot technical challenges, and drive organic growth for products in highly competitive digital verticals. It was also one of my earliest leadership roles where I translated SEO from a tactical activity into a core lead generation engine.

Apr 2011 – Aug 2013 · 2 yrs 4 mos · Noida, Uttar Pradesh, India

• As Sr. SEO (Team Leader) at ProVal Technologies, I led the end-to-end digital marketing strategy for in-house brands with a strong focus on SEO, content optimization, and inbound lead generation. This was one of my most formative leadership roles, where I transitioned from execution to full ownership of digital visibility and performance.
• My responsibilities included organic strategy planning, hands-on implementation, performance tracking, and team mentoring. I worked closely with senior management to align digital efforts with business objectives in the U.S. market and built SEO systems that drove consistent, qualified inbound queries.
• 🔹 Developed and implemented SEO strategies that helped rank for highly competitive industry keywords in IT infrastructure, server support, and managed services
• 🔹 Conducted competitor benchmarking and market research to identify content gaps and positioning opportunities
• 🔹 Led link-building efforts using ethical, white-hat tactics like deep directory submissions, content syndication, press releases, blog outreach, and community engagement
• 🔹 Managed a team of SEO executives and link builders, reviewing delivery quality and providing hands-on training
• 🔹 Owned website management responsibilities, including adding new landing pages, updating on-page elements, and improving internal linking structures
• 🔹 Integrated SEO efforts with blog strategy and content calendars to ensure alignment with search trends and business goals
• 🔹 Provided monthly reporting to leadership with clear performance metrics and data-driven recommendations
• This role solidified my ability to operate across technical SEO, content alignment, and team leadership. It helped me understand how to convert digital visibility into measurable business outcomes — and laid the foundation for my approach to scalable SEO systems and growth-focused content strategy.

Apr 2010 – Mar 2011 · 11 mos

• Promoted to SEO Team Lead cum Shift Supervisor for the night team, I assumed responsibility for managing delivery, performance, and discipline across an entire shift. I balanced team supervision, campaign oversight, and direct client support in a fast-paced environment.
• 🔹 Supervised a night-shift team of 15+ SEO professionals, overseeing task completion, quality checks, and escalations
• 🔹 Designed campaign roadmaps, aligned deliverables with client goals, and ensured on-time completion
• 🔹 Delivered technical and content audits for complex sites in health, education, finance, and legal niches
• 🔹 Facilitated training sessions and guided new hires on ethical SEO, communication, and documentation
• 🔹 Resolved team blockers, addressed escalations, and acted as bridge between account leads and delivery teams
• 🔹 Managed shift handovers, performance tracking, and weekly reporting to senior management
• This was the role where I evolved from a strong individual contributor into a delivery-focused SEO leader — combining people management, strategic execution, and client accountability with round-the-clock reliability.

Oct 2009 – Mar 2010 · 5 mos

• As Team Lead – SEO, I managed a team of SEO professionals and was responsible for planning, coordinating, and delivering high-impact optimization strategies. I began applying strategic thinking to SEO efforts and driving improvements beyond task-level execution.
• 🔹 Planned and executed SEO campaigns across multiple client accounts, especially in U.S., UK, and Canadian markets
• 🔹 Supervised task distribution, monitored quality benchmarks, and mentored junior team members
• 🔹 Handled technical audits, on-page restructuring, and architecture improvements for underperforming sites
• 🔹 Conducted keyword research aligned with traffic potential, conversion value, and relevance
• 🔹 Provided weekly status reports and coordinated directly with clients or account leads
• 🔹 Ensured deadlines, documentation, and quality control across all team outputs
• This role sharpened my skills in team management, client communication, and multi-project coordination, setting me up for shift-level leadership in my next role.

Apr 2009 – Sep 2009 · 5 mos

• Promoted to Sr. SEO Executive, I expanded my responsibility from execution to planning and optimization ownership. I began overseeing campaign workflows, ensuring not just task completion, but measurable improvements in rankings and traffic.
• 🔹 Handled full on-page optimization across multiple client websites, including content updates, internal linking, and page speed enhancements
• 🔹 Analyzed competitor websites and adapted learnings into actionable optimization strategies
• 🔹 Took ownership of off-page strategy including deep link submission, article publishing, and press release syndication
• 🔹 Mentored junior executives, reviewed deliverables, and supported campaign quality control
• 🔹 Provided weekly ranking reports and updates to account managers and clients
• 🔹 Suggested content improvements to improve keyword targeting and engagement
• This role helped me grow as a campaign owner and mentor, laying the foundation for my transition into team leadership.

Oct 2008 – Mar 2009 · 5 mos

• As an SEO Executive, this role marked the beginning of my digital marketing journey. I was responsible for executing foundational SEO tasks with precision, consistency, and a focus on long-term results. I learned how every small optimization impacts visibility, and how performance compounds through structured, ethical efforts.
• 🔹 Performed keyword research and implemented meta titles, descriptions, and on-page elements based on best practices
• 🔹 Conducted directory submissions, article syndication, blog commenting, and link outreach to build authority
• 🔹 Worked on blog and web 2.0 submissions to generate contextual backlinks and improve site indexing
• 🔹 Optimized content to align with search engine guidelines and user intent
• 🔹 Maintained campaign documentation and ensured timely delivery of tasks assigned
• 🔹 Received hands-on training in Google tools, analytics, and early technical SEO concepts
• This role laid the groundwork for my future career in SEO — giving me the technical foundation, discipline, and process orientation that shaped my approach to scalable SEO delivery.