Lily Ray

CEO

New York, New York, United States23 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Named #1 most influential SEO expert in 2022
  • Leads award-winning 35+ person SEO team
  • Expert in Google algorithm updates and technical SEO
Stackforce AI infers this person is a seasoned SEO expert in the digital marketing industry.

Contact

Skills

Core Skills

SeoAi SearchTechnical Seo

Other Skills

AEOContent StrategiesLocal SEOInternational SEOKeyword ResearchContent MarketingTechnical AuditsOn-page OptimizationLinkbuildingEmail MarketingSocial Media MarketingSocial NetworkingBloggingOnline MarketingSEM

About

Hey, I'm Lily Ray I am an NYC-based creative and passionate SEO (Search Engine Optimization) professional originally from the Bay Area. I was named the #1 most influential SEO expert in 2022 by USA Today https://thelistwire.usatoday.com/lists/the-10-most-influential-seo-experts-of-2022/ I am currently the VP of SEO Strategy and Research at Amsive, where I lead an award-winning 35+ person SEO team I research SEO and share my findings via written articles, interviews, podcasts and conference presentations around the world (sometimes in Spanish too!) I love Google algorithm updates, E-E-A-T, technical SEO, Google Discover, ecommerce and news SEO, and so much more!

Experience

Amsive

3 roles

VP, SEO & AI Search

Promoted

Jan 2026Present · 2 mos

  • Oversee our SEO and AEO (answer engine optimization) department to expand Amsive's award-winning SEO capabilities into AI Search.
  • We help clients drive visibility across both search engines and AI search platforms like ChatGPT, AI Overviews, AI Mode, Perplexity and more.
SEOAEOAI Search

Vice President, SEO Strategy & Research

Jan 2024Feb 2026 · 2 yrs 1 mo

SEO

Senior Director, SEO & Head of Organic Research

Jan 2018Feb 2024 · 6 yrs 1 mo

  • Lead team of 15+ SEO professionals to develop and oversee client SEO strategies. Helped SEO team grow by 3x within 3 years.
  • Build customized SEO roadmaps and assist teams with execution of SEO strategies including technical SEO, on-page optimization & content strategies, local & international SEO, new website launches, website migrations, ecommerce strategies, off-site SEO, mobile-first indexing, voice search optimization and Amazon SEO.
  • Speak throughout the U.S. internationally at conferences, seminars and trainings on SEO best practices, industry developments and Google algorithm updates.
  • Work in tandem with our in-house web, analytics and paid search teams to ensure client websites are fully compliant and perform well across all channels.
SEOTechnical SEOContent StrategiesLocal SEOInternational SEO

Flying point digital

Director of SEO (Search Engine Optimization)

May 2012Jan 2018 · 5 yrs 8 mos · New York, NY

  • Flying Point Digital was acquired by Women's Marketing in 2015 --
  • Promoted 4 times from SEO Analyst to SEO Director --
  • Significantly grew SEO department employees & clients over the course of 6 years. Developed and oversaw SEO strategies for dozens of major retail, ecommerce, B2B, CPG and beauty clients while overseeing, managing and growing SEO team. Built departmental process, roadmaps & deliverables and set standards for reporting.
  • Created customized SEO roadmaps, conducted extensive keyword research and created/implemented sitewide optimizations; performed technical audits and assisted with removal of technical obstacles; provided site architecture best practices; developed content marketing strategies; produced content and optimized existing content; obtained authoritative and relevant backlinks through creative off-site initiatives, provided mobile optimization and conversion optimization recommendations; generated Schema markup & other required tags; monitored campaigns daily using Google Analytics, Brightedge, Omniture, SEMRush, AHREFs, and other tools.
  • Led frequent calls and in-person meetings with clients to present data, discuss strategy, and educate on SEO best practices.
  • Led 10+ site migrations.
  • Developed cutting-edge deliverables in response to shifts in the search algorithm, using best-in-class SEO technology and customizing our approach based on each client's needs.
  • Developed international SEO process for our clients.
  • Created Amazon SEO department capability and oversaw Amazon product page optimizations.
SEOKeyword ResearchContent MarketingTechnical Audits

Entrust cash advance (entrust merchant solutions)

Digital Marketing & SEO Manager

Mar 2011Jul 2012 · 1 yr 4 mos · New York, New York

  • Responsible for SEO of company website: optimized on-page content using Wordpress, HTML, and CSS, conducted extensive linkbuilding campaigns, closely monitored user behavior using Google Analytics to improve conversion rate, coded email newsletters and carried out email marketing campaigns, managed social media accounts, wrote targeted blog entries daily to generate traffic, set up and monitored Live Chat on website, executed Google Adwords and Facebook Ads campaigns.
SEOOn-page OptimizationLinkbuildingEmail Marketing

Examville

SEO Optimizer & Social Media Marketer

Aug 2010Mar 2011 · 7 mos

  • Wrote blog entries on the topic of education, promoted Examville on various social networking sites, used Search Engine Optimization (SEO) and other tactics to improve search engine findability, reached out to individuals and organizations to promote Examville, and heavily researched other startups for new ideas.
SEOSocial Media Marketing

Mayor's office of special projects and community events

Intern

Jun 2010Aug 2010 · 2 mos

  • Planned and organized mayoral events, handled incoming RSVP's, corresponded with guests over the phone and in person, assisted with event management including set-up, guest check-in, Spanish translation, and photo line with the mayor.

Department of parks and recreation

Press Office Intern

Oct 2009Dec 2009 · 2 mos

  • Wrote press releases and media advisories, drafted remarks for the Commissioner, assisted film crew at events, organized and archived press clips, corresponded with local reporters and the public.

Office of the mayor - commission on women's issues

Intern

Jan 2009Aug 2009 · 7 mos

  • Managed the Women's Resource Network, an online tool to connect women in New York to nonprofit organizations that address their needs. Reached out to nonprofits to encourage them to join our network. Corresponded with constituents and answered their questions, organized and attended events, researched and brainstormed new initiatives for the Commission.

Self employed

2 roles

Music Instructor

May 2008Aug 2008 · 3 mos

  • Created specialized curriculums in guitar and drums and taught children at various levels of expertise May, 2005 to Sept, 2005

Private Student Instructor

Sep 2007Aug 2008 · 11 mos

  • Created and managed personalized curriculums for middle-school students based on an assessment of their needs in math, science, history, English, and Spanish

Marin independent journal

Journalism Intern

Jul 2006Oct 2006 · 3 mos

  • Wrote for a newspaper with over 93,000 readers and a reach of 47% of Marin County adults. Articles centered around local events and individuals and required unsupervised field work to gather information Sept, 2006 to Dec, 2006

Bananas at large musical instruments

Administrative Assistant - Ecommerce

Sep 2005Aug 2006 · 11 mos

  • Performed the tasks needed to run a medium sized ecommerce business, including inventory management, ecommerce ^ website management, editing website HTML, digital marketing assistance

Two seconds

Drummer

Jan 2005Jan 2009 · 4 yrs

Verge concerts

Assistant Event Manager

Mar 2004Oct 2008 · 4 yrs 7 mos

  • As a volunteer, helped to develop the Marin Youth Center. Produced over 250 events at this youth-run, all-ages, community-supported concert venue aimed at supporting the local arts. Helped manage online promotions for website.

Lily ray

Musician (DJ and Drummer)

Aug 2002Present · 23 yrs 7 mos · New York, New York

  • I have been a semi-professional musician in my free time since 2002. I played drums in various bands including Two Seconds and Elephone from 2003-2014, and have been DJing since 2014.

Education

New York University

Bachelor of Arts — Politics

Jan 2008Jan 2011

New York University

B.A — Politics

Jan 2008Jan 2011

Terra Linda High School

High School — Liberal Arts

Jan 2004Jan 2008

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