May 2012 – Jan 2018 · 5 yrs 8 mos · New York, NY

• Flying Point Digital was acquired by Women's Marketing in 2015 --
• Promoted 4 times from SEO Analyst to SEO Director --
• Significantly grew SEO department employees & clients over the course of 6 years. Developed and oversaw SEO strategies for dozens of major retail, ecommerce, B2B, CPG and beauty clients while overseeing, managing and growing SEO team. Built departmental process, roadmaps & deliverables and set standards for reporting.
• Created customized SEO roadmaps, conducted extensive keyword research and created/implemented sitewide optimizations; performed technical audits and assisted with removal of technical obstacles; provided site architecture best practices; developed content marketing strategies; produced content and optimized existing content; obtained authoritative and relevant backlinks through creative off-site initiatives, provided mobile optimization and conversion optimization recommendations; generated Schema markup & other required tags; monitored campaigns daily using Google Analytics, Brightedge, Omniture, SEMRush, AHREFs, and other tools.
• Led frequent calls and in-person meetings with clients to present data, discuss strategy, and educate on SEO best practices.
• Led 10+ site migrations.
• Developed cutting-edge deliverables in response to shifts in the search algorithm, using best-in-class SEO technology and customizing our approach based on each client's needs.
• Developed international SEO process for our clients.
• Created Amazon SEO department capability and oversaw Amazon product page optimizations.

Mar 2011 – Jul 2012 · 1 yr 4 mos · New York, New York

• Responsible for SEO of company website: optimized on-page content using Wordpress, HTML, and CSS, conducted extensive linkbuilding campaigns, closely monitored user behavior using Google Analytics to improve conversion rate, coded email newsletters and carried out email marketing campaigns, managed social media accounts, wrote targeted blog entries daily to generate traffic, set up and monitored Live Chat on website, executed Google Adwords and Facebook Ads campaigns.

Aug 2010 – Mar 2011 · 7 mos

• Wrote blog entries on the topic of education, promoted Examville on various social networking sites, used Search Engine Optimization (SEO) and other tactics to improve search engine findability, reached out to individuals and organizations to promote Examville, and heavily researched other startups for new ideas.

Jun 2010 – Aug 2010 · 2 mos

• Planned and organized mayoral events, handled incoming RSVP's, corresponded with guests over the phone and in person, assisted with event management including set-up, guest check-in, Spanish translation, and photo line with the mayor.

Oct 2009 – Dec 2009 · 2 mos

• Wrote press releases and media advisories, drafted remarks for the Commissioner, assisted film crew at events, organized and archived press clips, corresponded with local reporters and the public.

Jan 2009 – Aug 2009 · 7 mos

• Managed the Women's Resource Network, an online tool to connect women in New York to nonprofit organizations that address their needs. Reached out to nonprofits to encourage them to join our network. Corresponded with constituents and answered their questions, organized and attended events, researched and brainstormed new initiatives for the Commission.

May 2008 – Aug 2008 · 3 mos

• Created specialized curriculums in guitar and drums and taught children at various levels of expertise May, 2005 to Sept, 2005

Sep 2007 – Aug 2008 · 11 mos

• Created and managed personalized curriculums for middle-school students based on an assessment of their needs in math, science, history, English, and Spanish

Jul 2006 – Oct 2006 · 3 mos

• Wrote for a newspaper with over 93,000 readers and a reach of 47% of Marin County adults. Articles centered around local events and individuals and required unsupervised field work to gather information Sept, 2006 to Dec, 2006

Sep 2005 – Aug 2006 · 11 mos

• Performed the tasks needed to run a medium sized ecommerce business, including inventory management, ecommerce ^ website management, editing website HTML, digital marketing assistance

Jan 2005 – Jan 2009 · 4 yrs

Mar 2004 – Oct 2008 · 4 yrs 7 mos

• As a volunteer, helped to develop the Marin Youth Center. Produced over 250 events at this youth-run, all-ages, community-supported concert venue aimed at supporting the local arts. Helped manage online promotions for website.

Aug 2002 – Present · 23 yrs 7 mos · New York, New York

• I have been a semi-professional musician in my free time since 2002. I played drums in various bands including Two Seconds and Elephone from 2003-2014, and have been DJing since 2014.