Sep 2023 – Apr 2025 · 1 yr 7 mos

• ▪️ Increased website users 40% QoQ (36% YoY) by developing and executing StarTree's first comprehensive content strategy targeting open source users and enterprise prospects through multi-channel content distribution
• ▪️ Achieved page-1 SERP rankings for Tier 1 keywords by optimizing key SEO pillar pages through strategic keyword research, content restructuring, and technical SEO improvements
• ▪️ Built pipeline-contributing customer story program delivering 8+ case studies per quarter by establishing streamlined interview processes and aligning storytelling priorities with GTM teams for maximum sales impact
• ▪️ Accelerated content production velocity by integrating ChatGPT into content workflows for ideation, outlining, and promotional materials while maintaining quality standards

Jul 2022 – Mar 2023 · 8 mos

• ▪️ Drove top-performing webpage results by strategizing and creating integrated campaign materials combining technical content, social proof, and clear value propositions for target developer audiences
• ▪️ Increased social engagement 25%+ across LinkedIn and Twitter by implementing data-driven social media strategy focused on community building, thought leadership, and consistent brand voice
• ▪️ Influenced 130+ marketing contacts by collaborating on eBook creation and launch strategy, including content development, promotion planning, and lead nurturing sequences

May 2021 – Jun 2022 · 1 yr 1 mo

• ▪️ Generated 300+ marketing contacts by leading end-to-end production of company's first proprietary data analysis report, from research methodology to content creation to promotion strategy
• ▪️ Scaled content operations across multiple channels by managing diverse contractor and agency relationships (content, surveys, design, social) while maintaining brand consistency and quality standards
• ▪️Enhanced executive thought leadership presence by writing executive bylines for internal blogs and third-party publications, positioning leadership as industry experts and driving brand awareness

Jul 2019 – Apr 2021 · 1 yr 9 mos

• ▪️ Delivered comprehensive B2B marketing content portfolios for tech startups across software, PaaS, and robotics sectors by creating eBooks, whitepapers, case studies, blogs, SEO articles, and campaign materials tailored to each client's audience and objectives
• ▪️ Owned end-to-end social media strategy and execution for multiple clients by developing content calendars, creating original graphics, and managing cross-platform posting to build brand awareness and engagement
• ▪️ Managed integrated content marketing programs including newsletter strategy, webinar content development, and website copywriting to support full-funnel customer journey and lead generation goals

Mar 2018 – Jul 2019 · 1 yr 4 mos

• ▪️ Increased blog traffic 10% over 3 months by implementing regular publishing cadence of 2 posts per week and managing comprehensive editorial calendar for blog and product marketing content
• ▪️ Enhanced customer social proof and credibility by leading end-to-end customer testimonial video project including logistics coordination, recording management, editing oversight, and publication strategy for 5 customer videos
• ▪️ Improved organic search visibility and lead generation by overseeing SEO strategy and collaborating with third-party web agency to implement technical optimizations and content improvements
• ▪️ Strengthened prospect nurturing and retention by crafting monthly marketing newsletters showcasing new content, customer stories, and upcoming events while maintaining consistent brand voice and value delivery

Mar 2016 – Mar 2018 · 2 yrs · Cupertino, CA

• ▪️ Generated 100+ new marketing-qualified accounts by creating 3 original gated assets (each with unique themes) through comprehensive research, strategic storytelling frameworks, and cross-functional collaboration with design and demand generation teams
• ▪️ Established consistent thought leadership presence by overseeing weekly blog schedule and contributing campaign-relevant posts on industry news and IT topics, positioning company as subject matter expert
• ▪️ Supported revenue generation through content-driven campaigns by creating copy for marketing and sales assets including SDR emails, landing pages, customer-facing documents, and internal sales materials aligned with buyer journey stages

Oct 2014 – Mar 2016 · 1 yr 5 mos · San Mateo, CA

• ▪️ Improved site performance and lead generation by overseeing all content marketing projects and personnel while developing conversion-optimized landing pages and gated assets
• ▪️ Enhanced organic search visibility by analyzing, monitoring, and improving content using SEO best practices and collaborating with sales and IT teams for consistent user experience
• ▪️ Scaled content operations and team capability by hiring, training, and managing 2-3 interns and 2 full-time team members while maintaining quality standards and meeting production deadlines

May 2013 – Oct 2014 · 1 yr 5 mos · San Mateo, CA

• ▪️ Optimized content performance through data-driven strategy by analyzing site performance using Google Analytics and Moz Pro, then developing and supervising content optimization activities based on audit findings
• ▪️ Maintained content quality and brand consistency by editing all blog posts and guest contributor articles while performing regular maintenance on site content and gated assets
• ▪️ Improved client satisfaction and content accuracy by executing requested revisions to product descriptions and information, ensuring relevancy and maintaining strong client relationships

Jun 2012 – Feb 2013 · 8 mos · San Mateo

• ▪️ Built brand differentiation in competitive real estate market by creating unique content that blended real estate insights with pop culture topics, helping Movoto stand out among traditional competitors through creative storytelling approaches
• ▪️ Established integrated content marketing approach by collaborating daily with marketing colleagues and designers on blog concepts and accompanying graphics, ensuring cohesive visual and narrative brand experience
• ▪️ Launched internal communication program by creating monthly company newsletter featuring employee profiles and company successes, improving internal engagement and company culture
• ▪️ Delivered comprehensive educational resource by researching and developing complete content for first-time home buyer eBook, demonstrating ability to create substantial, actionable content for target audiences

Apr 2012 – Jun 2012 · 2 mos

• ▪️Enhanced digital presence for lifestyle publication by researching local events and composing engaging blog entries for SEASONS website, bridging traditional print content with digital audience expectations
• ▪️ Ensured editorial quality and accuracy by editing and fact-checking magazine spreads prior to publication while contributing original content pieces for future editions

Jan 2011 – Jun 2012 · 1 yr 5 mos

• ▪️ Delivered timely, accurate journalism under tight deadlines by researching assigned topics, conducting professional interviews, and crafting compelling articles while maintaining strong time management skills
• ▪️ Built source relationships and interview expertise by engaging with diverse article subjects in professional, courteous manner to gather comprehensive information for news stories