Rahul Anand

Director of Engineering

Bengaluru, Karnataka, India9 yrs 9 mos experience
Highly Stable

Key Highlights

  • Led engineering at Zepto, driving growth and retention.
  • Revamped Urban Company's SEO architecture, boosting visibility.
  • Spearheaded AutoPay feature, enhancing user experience.
Stackforce AI infers this person is a SaaS growth engineer with expertise in system architecture and cross-functional leadership.

Contact

Skills

Core Skills

Engineering ManagementSystem ArchitectureSolution ArchitectureSoftware Development

Other Skills

GrowthRetentionFraud PreventionDigital Media EngineeringSystem DesignCross-functional ExecutionUser AcquisitionSEO ArchitectureCoupon SystemsReferral SystemsFinancial ManagementOperational EfficiencyUser ExperienceAutoPay DevelopmentLocalization

About

A decade of building and scaling technology in high-impact, world-leading startups. Over the years, I’ve grown from being a hands-on engineer to leading distributed teams that design, build, and scale systems from 0-1. My experience spans hypergrowth environments where clarity is scarce, speed is everything, and impact is measurable. I specialise as a growth engineer — the kind who thrives in ambiguity, wears multiple hats, and enjoys turning loose ideas into scalable, measurable products. Currently, I lead engineering at Zepto, one of India’s fastest-growing startups, where I head five critical charters: Growth – user acquisition, funnels, and activation Retention – journey orchestration and lifecycle management Marketing Tech – data-driven experimentation at scale Fraud Prevention – building in-house detection and mitigation systems Falcon – Zepto’s in-house communication and CRM engine that powers every push, SMS, WhatsApp, and RCS message sent across the org Before Zepto, I spent 9 years at Urban Company, witnessing and contributing to its raw 0-1 journey. I led multiple teams across growth, consumer, and international expansion — from scaling SEO and referral systems to re-architecting core services like Coupons and User. As Engineering Manager, I also led the international charter, launching and scaling operations in the US, Australia, KSA, and Singapore, while driving key capabilities such as Autopay, Scheduled Bookings, and an in-house localisation engine. My work has always sat at the intersection of product growth, engineering scale, and cross-functional leadership — building systems that not only move metrics but also move organisations forward.

Experience

Zepto

Engineering Manager

Oct 2024Present · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

  • Leading the end-to-end charter for Growth, Retention, Fraud Prevention, and Digital Media Engineering, with a strong focus on delivering seamless, secure, and delightful user experiences at massive scale. I also spearhead the development of Zepto’s in-house Communication Framework, powering push notifications and other real-time customer interactions across millions of users daily.
  • Working closely with 20+ talented engineers, I drive architectural decisions, system design, and cross-functional execution to ensure velocity without compromising on quality or resilience. I collaborate across product, data, and marketing teams to scale our personalisation and engagement systems, optimise user journeys, and proactively prevent abuse and fraud.
GrowthRetentionFraud PreventionDigital Media EngineeringSystem DesignCross-functional Execution+2

Urban company

5 roles

Engineering Manager

Promoted

Jul 2022Oct 2024 · 2 yrs 3 mos

  • I am proud to lead as a Software Engineering Manager at Urban Company, overseeing key initiatives and driving impactful results.
  • Successfully managed the UC Plus subscription stream, orchestrating a remarkable transformation of the annual expenditure. This achievement underscores my strategic approach to financial management and revenue generation.
  • Spearheaded initiatives that resulted in an increase in overall incremental deliveries, coupled with a reduction in discount per request. These efforts not only improved operational efficiency but also contributed significantly to cost optimization.
  • Currently leading a high-performing team of software engineers, focusing on the growth problem statement of New User Acquisition. Through collaborative efforts, we are tackling and innovating solutions to drive user acquisition and foster sustainable growth.
  • Revamped the entire SEO architecture of Urban Company, elevating the overall web vital score and increasing the percentage of good URLs. This strategic overhaul has positively impacted our online visibility and user experience.
  • Successfully revamped the Coupon and Referral systems of Urban Company, optimizing these critical components to enhance customer engagement and loyalty.
User AcquisitionSEO ArchitectureCoupon SystemsReferral SystemsFinancial ManagementOperational Efficiency+2

Software Development Engineer 3

Jan 2021Jul 2022 · 1 yr 6 mos

  • As an SDE-3 at Urban Company, I led a team of 5 software engineers dedicated to building innovative products tailored for our International markets. Here are some of my key achievements:
  • Spearheaded the development of AutoPay. This feature automates various processes such as handling cancellation fees, managing automatic bookings, and facilitating subscription renewals by charging customers' cards directly. AutoPay has become integral to our international operations, streamlining scheduled booking payments and enhancing user experience.
  • Played a pivotal role in localizing the entire customer app and implementing support for multiple languages. Contributed significantly to the development of Groot Service, our proprietary language translation micro-service. These efforts have enabled us to effectively engage with diverse customer bases worldwide, fostering stronger connections and improving accessibility.
  • Architectured the Scheduled Bookings product, a sophisticated solution that automates the creation of booking requests based on customers' preferred schedules. This innovative feature enhances convenience for our users, streamlining the booking process and optimizing customer satisfaction.
  • Through these initiatives, I have demonstrated my ability to drive impactful projects and deliver solutions that meet the unique needs of our International markets.
AutoPay DevelopmentLocalizationScheduled BookingsMicro-service ArchitectureSoftware DevelopmentSolution Architecture

Software Development Engineer 2

Promoted

Mar 2018Jan 2021 · 2 yrs 10 mos

  • As an SDE-2, I spearheaded a team of 2 software engineers to develop and implement innovative solutions at Urban Company, delivering impactful results in various areas:
  • Led the development of a central platform to seamlessly integrate Urban Company's APIs with third-party infrastructure, optimizing processes and enhancing efficiency across the board.
  • Pioneered the integration of Urban Company with Google Pay Microapps infrastructure, marking a significant milestone as the first engineering team to achieve this integration. This endeavor broadened Urban Company's reach and accessibility to users.
  • Successfully launched Urban Company's micro app on prominent platforms such as Flipkart and PhonePe, expanding our market presence and facilitating user engagement through convenient access points.
  • Developed a Control Center system empowering internal agents to efficiently place requests for customers directly, streamlining operations and enhancing customer service. Notably, this initiative contributed to a total of 101,735 bookings, reflecting the tangible impact of our solutions on Urban Company's success.
  • Through these achievements, I demonstrated my ability to lead strategic initiatives, drive innovation, and deliver tangible results. I am committed to leveraging my expertise and passion for technology to contribute to the continued growth and success of Urban Company.
API IntegrationMicro-app DevelopmentControl Center SystemSoftware DevelopmentSolution Architecture

Software Development Engineer 1

Jul 2016Jul 2018 · 2 yrs

  • As an SDE-1 at Urban Company, I had the privilege of being part of the inaugural growth engineering team, contributing to pioneering initiatives that set the stage for the company's rapid expansion.
  • Key accomplishments include:
  • Spearheaded the development of the Customer Profile Micro Service from inception to deployment, enabling seamless user experiences for login, signup, and other essential functionalities.
  • Played a pivotal role in the conception and launch of Urban Company's first-ever micro-service, marking a significant milestone in the company's technological evolution and scalability.
  • Thriving in a dynamic environment, I embraced the challenges of building foundational systems that laid the groundwork for Urban Company's continued growth and success.
Micro-service DevelopmentCustomer Profile ManagementSoftware Development

Software Engineer - Intern

Jan 2016Jul 2016 · 6 mos

Tripigator

Backend Developer - Intern

Jun 2015Jul 2015 · 1 mo · Bangalore

  • In this internship , I worked closely with the CTO and backend lead to develop the entire backend for the operations tool ( an internal tool for the operations members). I primarily handeled the entire backend( Django) & created REST driven API's.
Backend DevelopmentREST APIsSoftware Development

The times of india

Intern

Jun 2014Jun 2014 · 0 mo · Delhi

Education

NIIT University

Bachelor of Technology - BTech — Computer Science

Jan 2012Jan 2016

Manav Sthali School - India

High school

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