Shumin Ong

Technical Program Manager

London, England, United Kingdom9 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Transitioned from operations to creative roles at Google.
Managed global content quality and operations.
Freelance illustrator with a passion for teaching.

Stackforce AI infers this person is a Digital Marketing and Communications Specialist with a focus on content strategy and project management.

Contact

Skills

Core Skills

Project ManagementStrategic Communications

Other Skills

Internal and External CommunicationsContent MarketingMarketing StrategyOrganizational CultureEmployee Learning & DevelopmentOrganizational DesignDigital MarketingIllustratorUser Interface DesignMobile GamesAdvertisingDigital MediaOnline MarketingGraphic DesignOnline Advertising

About

I jumped into the advertising industry right after graduation, and spent many years running digital campaign operations. Eventually I realised operations was not what I wanted to do, so I took a career break to pursue more creative roles and personal projects (I was already freelance illustrating and teaching on the side!). That “break” was one of the best decisions I made, because I ended up in the Google Marketing team :) 5 years on, I've had the privilege to transfer internally from Singapore to London, landing myself a global role in the Google Users & Products team managing content quality and operations! I'm excited to continue dwelling in the space of communications and content, especially as AI brings on a paradigm shift for the industry. 👀🇬🇧 My illustration portfolio: www.shumino.space Add me on IG: www.instagram.com/shugarpeaa

Experience

Google

5 roles

Senior Program Manager, Global Content Workflow Design

Promoted

Feb 2026 – Present · 1 mo

Program Manager, Global Content Quality & Operations

May 2025 – Feb 2026 · 9 mos

Internal & Executive Communications Manager, APAC Marketing Strategy & Operations

May 2023 – May 2025 · 2 yrs

Office of the CMO

Project ManagementStrategic CommunicationsInternal and External CommunicationsContent MarketingMarketing StrategyOrganizational Culture+1

Communications Manager, IN + SEA Marketing Strategy & Operations

Promoted

Sep 2021 – May 2023 · 1 yr 8 mos

Project ManagementStrategic CommunicationsInternal and External CommunicationsMarketing StrategyOrganizational Design

B2B Marketing (Skills Ignition programme)

Oct 2020 – Sep 2021 · 11 mos

In Aug 2020, I quit my full time job in advertising to take a career break as I figured out next steps in my life. I chanced upon Google’s Skills Ignition SG programme, and was accepted into the digital marketing track.
I was attached to Google's Large Customers Marketing team working on ads marketing during my traineeship. Projects include: leading content strategy and marketing for YouTube, building and releasing marketing collateral to support the Large Customer Sales teams (case studies, Thought Leadership pieces, designing and planning client gifts) and overall ads marketing content amplification.
The Skills Ignition SG Programme is a joint initiative between the Singapore Government and Google Singapore to train and upskill Singaporeans in Digital Marketing, and is made up of 3 months of Digital Marketing training and another 6 months of on-the-job training.

Project Management

Artify studio

Watercolour Workshop Instructor & Children's Art Teacher

Aug 2019 – Dec 2024 · 5 yrs 4 mos · Singapore

Artify is where I come alive :) I plan, coordinate and conduct my own workshops for both children and adults. One of my goals in life and as a creative person is to use my craft to build a community. Teaching art and sharing my skills is one way I realise that.

Grab

Regional Ad Operations, GrabAds

Aug 2019 – Aug 2020 · 1 yr · Singapore

End-to-end campaign management (within Grab app) including online-to-offline activations & post-campaign reporting
Project ownership: automated GrabAds campaign reporting
Account management: provided insights & recommendations to sales & clients to cross-sell and grow existing accounts
Product strategy: launched ad product pilots across verticals/markets e.g. GrabFood in TH, GrabMart in MY
Reporting: worked with analytics to pull and clean necessary data for product & sales teams on product performance, revenue projections
Ads marketing: worked closely with Grab marketing team to produce marketing collateral for ad sales teams
Worked closely with cross-functional teams e.g. product management, data & engineering for ads support

Publicis media

Publisher Partnerships Manager (Precision)

Mar 2018 – Aug 2019 · 1 yr 5 mos · Singapore

Precision is the programmatic trading entity of Publicis Media.
My key responsibilities include:
Building strong relationships with programmatic publishers and supply partners to optimise and build up premium supply
Onboarding, evaluating and testing new supply partners for PMP deals negotiations and set up
Having a deep technical understanding of PMPs, troubleshooting PMP/programmatic guaranteed campaigns, best practices, offerings etc. to support day-to-day operations
Internal marketing: releasing supply packages as part of building up Precision Marketplace to better support agencies and clients
High involvement in operational support - recommendations for media planning based on good understanding of supply landscape and vendor offerings;
Operational support also including helping to manage programmatic campaigns (branding, performance, DCO)

Dailymotion

Advertising Operations Manager

Dec 2016 – Mar 2018 · 1 yr 3 mos · Singapore

Operations - DSP and SSP, reporting, partner integration, tags implementation, inventory yield management. Regional support for content and sales team for new ops capabilities/technical development/publisher data (Tableau/Kibana)
Technical expertise/client management- campaign implementation (both video and display) and optimisation, deal IDs, troubleshooting issues. Full understanding of DSP/SSP/Ad Networks/Publisher mediation/3rd party tags/VAST/VPAID.
Sales support - advise sales team on technical capabilities and APAC partners’ spends/revenue monitoring. Work closely with sales team for custom solutions for partners. Manage client expectations and provide suggestions for delivery.
Regional exposure across 13 APAC markets: SG, MY, TH, TW, JP, KR, AU, NZ, VN, HK, ID, IN, PK
Regional feedback - help global team understand APAC market, highlight issues & potential opportunities, etc.
Weekly calls with HQ and constant communication with sales, technical operations, marketing, product and partnership teams on how to build the APAC business here.

Xaxis

Digital Campaigns Manager

Jan 2016 – Dec 2016 · 11 mos · Singapore

Campaign set-up, trafficking and optimisation - Manage both display and video performance and branding campaigns in various APAC markets including SG, TH, TW, KR, IN. KPIs: CPA, CPL, CTR, VTR, viewability, on-target percentage (Comscore/Miaozhen)
Work with and train local teams across APAC; work with operations and client engagement team to plan campaigns
SME (Subject Matter Expert) project involvement on Xaxis’ client-facing dashboard - worked with platforms and data teams for testing, brainstorming, naming conventions, preserving campaign learnings
Full understanding of:
DSP/SSP/DMP
Optimisation and attainment of KPIs of CTR/CPL/CPA/Viewability campaigns
On-target percentage campaigns - Nielsen DAR, Miaozhen
Third party trackers - Sizmek, MOAT