Sanika Kelkar

Business Development Executive

Pune, Maharashtra, India9 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in crafting impactful brand narratives.
Proven track record in social media strategy and community engagement.
Passionate about social impact and inclusivity.

Stackforce AI infers this person is a Social Media and Brand Marketing Strategist with a focus on social impact.

Contact

Skills

Core Skills

Social Impact CommunicationsMarketing CommunicationsSocial Media MarketingBrand BuildingBrand ManagementSocial Media Strategy

Other Skills

Strategic communication plansStorytellingCommunity engagementMarketingMarket ResearchCustomer EngagementBranding & design strategySocial media campaignsCustomer relationship managementCommunity ManagementBranding & IdentityCreative WritingCanvaDigital StrategyBrand Strategy

About

In a world of endless scrolling and fleeting trends, I believe in pausing to create something meaningful. Social media, to me, is not just about visibility—it’s about connection. I’ve always felt that social media is one of the most powerful tools for brand building. But its true potential lies not in selling or going viral, but in storytelling. Stories have the power to humanize brands, spark conversations, and leave a lasting impression. For me, social media isn’t about the next big trend; it’s about sustainable growth. It’s about crafting narratives that people resonate with, building communities that align with a brand’s values, and creating content that speaks to the heart rather than just the algorithm. I approach social media with intention and authenticity. Every post, every story, every comment has the potential to add meaning to someone’s day—and I take that responsibility seriously. Let’s connect if you, too, believe that social media can be more than just noise—it can be a way to inspire, connect, and grow sustainably.

Experience

The volume company

Marketing and Branding

Feb 2025 – Present · 1 yr 1 mo

Saamarthya foundation

Social Impact & Communications Manager

May 2024 – Present · 1 yr 10 mos

At Saamarthya Foundation, I lead communications and marketing to support our mission of empowering neurodivergent children and their families through a holistic, family-centered approach. My role revolves around crafting meaningful narratives that raise awareness, foster understanding, and promote inclusivity.
I develop strategic communication plans that connect our work with the broader community, ensuring our message is both impactful and sensitive. By focusing on storytelling, I strive to build a deeper connection with our audience, highlighting the importance of early intervention, family support, and celebrating neurodiversity.
Collaboration is key to my work—I partner with experts, organizations, and families to amplify our mission and create inclusive spaces for all. My goal is to ensure that Saamarthya Foundation’s values of empathy, empowerment, and growth are reflected in every piece of content we produce.
This role is not just a career for me—it is an opportunity to be part of a movement that is redefining how we understand and support neurodivergent individuals and their families. The work we do has the potential to create lasting change, and I am proud to contribute to this mission.

Strategic communication plansStorytellingCommunity engagementMarketingSocial Impact CommunicationsMarketing Communications

Freelance

May 2021 – Present · 4 yrs 10 mos · India

Social Media Marketing & Management, Brand Building & Communication Strategy.

Market ResearchCustomer EngagementSocial Media MarketingBrand Building

Effingut breweries pvt. ltd.

Brand Manager

Mar 2017 – May 2021 · 4 yrs 2 mos · Pune Area, India

Branding & design strategy
Creating effective social media campaigns
Running Facebook & Instagram Ads
Website UI & design direction
Managing the company's social media profiles
Handling customer facing platforms like Zomato, Google Business, Trip Advisor, IVR etc
Handling CRM platforms
Curating & Hosting events online & offline
Influencer collaboration & activities
Media & PR activations
Content writing
Local store marketing
Product design
Launch strategies & event planning

Branding & design strategySocial media campaignsCustomer relationship managementBrand ManagementSocial Media Strategy

Foliage outdoors

Instructor

Jan 2011 – May 2016 · 5 yrs 4 mos · Pune Area, India

Working as an Travel Instructor, led exclusive private trips around the world mainly within wildlife, adventure and camping domains.
Areas of responsibility included leading the tour team, implementation of a very complex program, working with local offices and teams, coordinating with airline staff and over all responsibility for guest experience.