Feb 2023 – Present · 3 yrs 3 mos · Hong Kong SAR · Remote

Oct 2022 – Feb 2023 · 4 mos

Oct 2020 – Oct 2022 · 2 yrs

• Collaborate with the Marketing Director and Head of Data and Insights to develop and design impactful marketing campaigns.
• Coordinate with global design teams in EMEA and APAC to create sales and marketing materials, including commercial ads, banners, flyers, booth designs, billboards, and packaging.
• Organize local photo and video shoots, working with third-party vendors to ensure smooth execution of media productions.
• Design gamification strategies that enhance consumer loyalty and maintain high Monthly Active Users (MAU) throughout 4- or 8-week campaigns.

Nov 2019 – Oct 2020 · 11 mos · Hong Kong

• Collaborated with a global team to design Web3 and AR products that increase user acquisition and drive customer engagement.
• Partnered with the Marketing Director at Colgate to elevate the brand’s presence across APAC through social media campaigns leveraging machine learning and AR technology.
• Managed project pipelines, overseeing rigorous A/B testing and User Acceptance Testing (UAT) to ensure the quality of digital products.
• Led the post-production team to streamline design workflows and deliver impactful narratives that highlight the client’s brand values and showcase our cutting-edge equipment.

Mar 2018 – Nov 2019 · 1 yr 8 mos · Hong Kong

• Collaborated with the Executive Creative Director and Creative Director at GREY Group to design production-focused campaigns for clients including HSBC, Marlboro, HKTB, Dyson, GSK, and P&G.
• Managed shoots and post-production in partnership with the Agency Producer and Account Managers, ensuring commercials met broadcast standards and aligned with client expectations.
• Edited TVCs for pitch meetings with potential clients, working closely with the GREY Group Strategy Team to ensure cohesive and impactful messaging.
• Redesigned production workflows and file management systems to enhance collaboration with both internal and global teams.

May 2015 – Jan 2018 · 2 yrs 8 mos · Tokyo, Japan

• Collaborated with teams in Japan and Taiwan to design game activations and user experiences for Monster Strike.
• Planned and organized TVC shoots for General Motors and its subsidiary brands, including Fiat and Cadillac.
• Coordinated music video shoots for artists signed to AVEX Japan and R-Rated Records.
• Managed international campaigns to enhance client reach and boost user acquisition across English-speaking countries, India, Hong Kong, and EMEA.

Dec 2014 – Apr 2015 · 4 mos · Bakersfield, California Area

May 2014 – Jul 2014 · 2 mos · Bangkok Metropolitan Area, Thailand

Dec 2012 – Jun 2014 · 1 yr 6 mos · Bangkok Metropolitan Area, Thailand

Sep 2012 – Nov 2014 · 2 yrs 2 mos · Bangkok Metropolitan Area, Thailand

Jan 2010 – Aug 2012 · 2 yrs 7 mos · Greater New York City Area

Oct 2009 – Dec 2009 · 2 mos · Greater New York City Area

Aug 2008 – Oct 2009 · 1 yr 2 mos · Khon Kaen, Thailand