Ella Barnard

Partnerships Manager

United Kingdom6 yrs 6 mos experience

Highly Stable

Key Highlights

Created content for 500M+ monthly reach
Expert in meme culture and engagement
Successfully managed brand partnerships

Stackforce AI infers this person is a Social Media Content Creator with expertise in meme marketing and audience engagement.

Contact

Skills

Core Skills

Social MediaContent Creation

Other Skills

Social Media MarketingCanvaCapCutOnline Content Creation

About

I make memes for a living. Yes, you heard correct. I create really funny (or serious if you prefer), subliminal and unhinged content across GBM group’s wide network of communities that collectively reach over 500 million people a month - organically! Our brands include @greatbritish.memes, @greatmanchestermemes (up the north), @thatgirlpage_ and @thatstudentpage + many more. I also turn brand briefs into ideas that actually land, collaborating with the team to create content that is culturally relevant, feels authentic and resonates with both the brands and our audience, subliminally 😉

Experience

Gbm group

5 roles

Senior Content & Partnership Executive

Promoted

Feb 2026 – Present · 1 mo

Senior (i'm 22) making memes for a living and turning it into organic growth

Partnership & Content Executive

Promoted

Aug 2025 – Feb 2026 · 6 mos

Memes are still coming out my ears, help

Junior Partnership & Content Executive

Promoted

Feb 2025 – Aug 2025 · 6 mos

Brand, content & partnerships?
I had to whittle it down to two, but I cover all three, obvi. Memes are literally coming out of my ears and I wouldn't have it any other way. Expanding to the partnerships side, I out source new potential partners, lead on client comms and over seeing our partnerships from start to finish ensuring a seamless and successful process.
I also turn brand briefs into ideas that actually land, collaborating with the team to create content that is culturally relevant, feels authentic and resonates with both the brands and our audience.
Our networks include @greatbritish.memes, @greatmanchestermemes, @greatlondonermeme, @thatgirlpage_ and @thatstudentpage + many more.
Clients: Unilever, Meta, Warburtons, Capri Sun, M&S, Cheez-It, Creamfields + many more.

Junior Brand & Content Associate

Aug 2024 – Feb 2025 · 6 mos

Making memes for a living is a real job?
Yes, I focused on creating highly engaging and hilarious meme style content to sit across our network of communities, helping to grow our organic following and reach across multiple platforms including Instagram, TikTok and Facebook.
I assisted on ideation, content creation and execution on branded collaborations. Ensuring each piece of content feels native to our networks and feel subliminal (no one likes to be sold to these days hey).
I also kick started my voxpop experience with the British public and also talent to sit across our TikTok networks. My highlight you ask? A 4 million times viewed video... OMG.

Social MediaSocial Media MarketingCanvaCapCutOnline Content CreationContent Creation

Content Creator

Apr 2024 – Aug 2024 · 4 mos

Content creator who?
I joined GBM to create social first video content for our network of community pages, focusing on organic growth through reactive, culturally led storytelling. My content was tailored to Gen Z audiences, leveraging trends, humour, and platform native formats to drive engagement.
Assisted on community management, engaging directly with followers, responding in the brands TOV, and building loyal, active online communities.
Pages include:
@greatbritish.memes
@greatmanchestermemes
@thatgirlpage_
As well as co running @greatmanchestermemes on Instagram tapping into locational content and culture! (UP THE NORTH)

Marks and spencer

Team Support Manager/Store Social Content Creator

Oct 2019 – Aug 2024 · 4 yrs 10 mos

I wasn't any M&S employee...
I launched and managed two local M&S store social media accounts (TikTok & Facebook), growing them from zero to 50K+ combined followers, as one of the first four stores to pilot in-store social content.
I created engaging, community driven content using the team and products, delivering heartwarming and on brand storytelling (yes, including Percy & Colin 🐷).
Developed content and community managed aligning with brand values that resonated locally while performing strongly across platforms.
Subtle brag - some high performing content was repurposed and featured on the official M&S Instagram page, amplifying reach beyond store level, also I attended Percy Pigs birthday party (life + made)