Justine Davis

VP of Marketing

Scottsdale, Arizona, United States17 yrs 10 mos experience

Highly Stable

Key Highlights

Led global marketing teams at Postman and Atlassian.
Expert in product-led growth and developer marketing.
Proven track record in driving B2B and B2C growth.

Stackforce AI infers this person is a SaaS marketing executive with expertise in B2B and B2C growth strategies.

Contact

Skills

Other Skills

Business AnalysisAdvertisingEnterprise product marketingProduct led growthdeveloper marketingLanding Page OptimizationOnline MarketingOnline AdvertisingProgram ManagementSocial MediaSearch Engine Optimization (SEO)PowerPointAnalyticsPartner ManagementProduct Marketing

About

I build marketing engines that scale, and stories that stick. I’m a marketing executive with a track record of driving growth across B2B and B2C. At Postman, I lead a 70 person global team across brand, demand gen, product marketing, field, and analytics. Previously at Atlassian, I ran multi billion dollar product lines while simultaneously launching net new products that became some of the company’s fastest growing businesses. Earlier in my career at Expedia, I learned the art and precision of large scale consumer growth. I bring a rare mix of developer marketing, PLG, and enterprise expertise: combining storytelling, data, and product intuition to turn complex technology into market momentum. I run toward hard problems… the messy, high stakes ones that define a company’s next chapter.

Experience

Servicenow

VP Dev marketing, Community, Dev rel

Feb 2026 – Present · 1 mo

Postman

Head of Marketing

Mar 2024 – Dec 2025 · 1 yr 9 mos · Remote

Atlassian

6 roles

VP Marketing, Agile and DevOps solutions

Promoted

Sep 2021 – Mar 2024 · 2 yrs 6 mos

I lead Go-To-Market for Atlassian's Agile and DevOps solutions. This includes our Ecosystem partners, Jira Software, Jira Product Discovery, Jira Align, Jira Work Management, Compass, Bitbucket, Statuspage, and Sourcetree.
Our marketing team is well versed in high touch enterprise software buying motions, as well as low-touch flywheel buying motions for customers who want to evaluate and purchase on the same day. We pride ourselves in implementing modern marketing functions to implement tailored messaging to our buyers. We are product leaders AND marketers who are data driven to aid Atlassian in its BHAG of reaching 100 million monthly active users.

Senior Director of Product Marketing, DevOps

Mar 2021 – Sep 2021 · 6 mos

Director of Product Marketing, DevOps

Promoted

Jun 2020 – Mar 2021 · 9 mos

I lead a team of Product Marketing Managers and technical evangelists responsible for the strategy and execution of all go to market messaging and campaigns for Atlassian's DevOps products and 3rd party integrations: Jira Software, Bitbucket, Ops Genie, Confluence, and Statuspage.

Director of Marketing, Bitbucket

Promoted

Jan 2018 – Jun 2020 · 2 yrs 5 mos

I lead a team of Product Marketing Managers responsible for the strategy and execution of all go to market messaging and campaigns for Bitbucket. Are you a Bitbucket customer? DM me, would love to chat!

Senior Product Marketing Manager, Bitbucket

Apr 2016 – Jan 2018 · 1 yr 9 mos

2017 Marketers That Matter finalist for Bitbucket's rebrand campaign for Atlassian: https://marketersthatmatter.com/award-winners/?tab=2017

Product Marketing Manager, Campaign Strategy

Dec 2014 – Apr 2016 · 1 yr 4 mos

I lead B2B marketing campaigns for Atlassian’s developer tools including Bitbucket, Bamboo, Sourcetree, etc. I manage demand generation, content creation and analytics for campaigns across all channels. I also own the content creation and SEO efforts for Atlassian's Git microsite: https://www.atlassian.com/git/

Universitynow, inc.

Senior Marketing Manager, User Acquisition / Digital Marketing

Jan 2014 – Dec 2014 · 11 mos · San Francisco Bay Area

Launched UniversityNow’s marketing program from the ground up. Owned the sourcing, testing and optimization of strategic marketing opportunities including Facebook, Pandora, and our affiliate program through Commission Junction including P&L, creative and analytics. I owned content writing for landing pages and email optimization.

Expedia group

3 roles

Senior Online Marketing Manager

Promoted

Nov 2013 – Jan 2014 · 2 mos

Owned Hotwire's affiliate program and monitored publisher growth opportunities. Lead strategic marketing partnerships for two brands (Hotwire and CarRentals.com) at massive scale including managing the P/L, contract negotiations, creative, and analytics for partners such as Facebook, Kayak and Google. Managed mobile partnerships including mobile app downloads for Hotwire.