Feb 2014 – Oct 2020 · 6 yrs 8 mos · Pasadena, CA

• Reporting directly to the CEO, responsibilities include the development of strategic communications plans (including public relations, investor relations, digital media programs and events) for Green Dot Corporation, a fintech leader, bank and consumer financial services provider, and the Green Dot family of products, including Green Dot Bank Accounts, GoBank, RushCard, Walmart MoneyCard, Uber Debit by GoBank, Intuit Turbo Card, Green Dot Network, Santa Barbara Tax Products Group and Green Dot Bank.
• Manage communications activities that promote, enhance, and protect the organization's brand reputation, drive purchase intent and preference, and provide strategic direction and positioning of the organization and its leadership.
• Identify, pitch and manage the company’s media relations strategy and activities on behalf of the CEO and other senior leaders. Oversee the company’s public relations agencies, message development, crisis and analytics.
• Maintain relationships with key constituents including members of the media, digital and social influencers, customers, content creators, celebrity spokespeople and investors.
• Oversee the company's digital and social media strategy, resulting in a year over year increases across 12 different social media channels representing four different brands.
• Negotiate and oversee the company's relationships with celebrity spokespeople,program integrations, advertising, sponsorships and other branded entertainment opportunities.
• Serve as primary public relations and media strategist for partner communications efforts, including the launch of Apple Pay Cash, Uber Checking by GoBank, the Intuit Turbo Debit Card, Stash, and the award-winning Walmart MoneyCard Prize Savings Program.
• Identify and secure relevant speaking opportunities and conference participation for senior executives at industry and consumer events.
• Manage IR agency and serve as communications point-person for quarterly earnings announcements.

Aug 2008 – Feb 2014 · 5 yrs 6 mos · Los Angeles

• Developed and executed communications strategies and tactics for clients, including The Baby Einstein Company, Simplehuman, Nespresso, SunChips, Clorox, Stacy’s Pita Chips, Sony PlayStation, Nestle Drumstick, Waterpik, Tourism Australia and Skinny Cow.
• Responsible for new business development including the creation of strategic plans, budgets and presentations, as well as team coordination.
• Additional roles and responsibility included overseeing Spanish-language communications programs for select clients, as well as social media influencer strategies and programs for Simplehuman,Tourism Australia, Waterpik and SonyPlaystation.

Dec 2001 – Aug 2008 · 6 yrs 8 mos · Los Angeles, CA

• In this role, I oversaw communications strategies for the launch of HD DVD, working closely with Paramount Studios and Universal Studios as well as Toshiba of America and Microsoft. I also lead successful campaigns for Carl's Jr, Red Vines, The Beverly Hills Conference and Visitor's Bureau, Vans, Inc., Nintendo of America, Electrolux Appliances, Cacique Cheese, Budget Blinds, The Body Shop and the Mattel Foundation.

Jan 2000 – Jan 2001 · 1 yr · The Bohle Company

• I helped drive public relations programs for technology giants as well as technology start-ups, including the launch of USSearch.com, built awareness for Virginonline.com, oversaw executive positioning and media relations programs for Fortune 500 company, CDW.

Jan 1998 – Jan 2000 · 2 yrs · The Bohle Company