Ameesha Shanker

Product Manager

Noida, Uttar Pradesh, India7 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Drove 138% increase in user engagement across multiple product lines.
  • Managed a diverse portfolio of six digital products.
  • Expert in delivering impactful demo presentations for e-learning.
Stackforce AI infers this person is a SaaS professional specializing in EdTech product operations and customer success.

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Skills

Core Skills

Product ManagementBusiness Development

Other Skills

Product OperationsProduct TrainingTechnical Product TrainingCommunicationSocial Media CommunicationsGoogle AnalyticsGenerative AIGenerative AI for MarketingGenerative AI for ManagementProduct StrategiesSocial Media MarketingProblem SolvingProduct Information ManagementJWalkTMS

About

I am a result-oriented professional with extensive experience in delivering impactful demo presentations for e-learning products to diverse educational institutions. I specialize in managing the entire deployment process for digital platforms, such as Cengage Mindtap, WebAssign, Cengage Unlimited, and e-Library, from setting up user accounts to overseeing billing and providing comprehensive training to instructors and students. My goal is to ensure a seamless user experience, optimizing digital tools for educational success. I empathize with users’ needs, collaborate with cross-functional teams, and translate insights into product requirements, developing user stories, wireframes, and prototypes. By incorporating feedback iteratively, I ensure that the features and interfaces are intuitive and impactful for both educators and students. I have managed a diverse portfolio of six digital products and an inventory of 2,000 eBooks. This experience has sharpened my organizational abilities, enabling me to efficiently handle large-scale deployments while maintaining attention to detail. Through strategic management, I was able to drive a 138% increase in user engagement across multiple product lines. Additionally, I have been responsible for key account management across India, engaging with faculty and students to boost product usage and enhance the overall experience. By providing continuous support and guidance, I help users leverage digital products to their fullest potential. Technical support is a crucial aspect of my work, where I ensure the seamless implementation of digital solutions and resolve any issues quickly. My proactive approach to addressing technical challenges helps improve customer satisfaction and enhances product adoption rates.

Experience

Cengage

2 roles

Senior Digital Product Specialist

Promoted

Jul 2024Present · 1 yr 8 mos · On-site

Product OperationsProduct Management

Digital Product Specialist

Aug 2021Aug 2024 · 3 yrs · On-site

  • ❖ Prepared and demonstrated multiple digital platforms’ technicalities and entire know-how’s with virtual/ offline presentations to internal and external customers to train and adopt digital products and solutions.
  • ❖ Executed and provided technical support to effectively implement digital products and solutions across various reputed institutions like IIMs, IITs et al.
  • ❖ Periodically, engaged with faculties and students to increase usage and improved experience of the implemented digital products with effective support efficiently.
  • ❖ Interacted with Product Development, Sales & Marketing teams, Customers, and other cross-functional teams as needed.
  • ❖ Participated in planning and presenting marketing campaigns for creating awareness, adoption, and usage.
  • ❖ Effectively communicated both verbally and in writing with peers and team members as an inclusive team member, supporting pre-sales strategy, services consulting efforts, and project execution
  • ❖ Took the necessary product training to understand the products in greater detail and continuously update technical skills and knowledge.
Product TrainingTechnical Product TrainingProduct Management

Amity education group

Assistant Manager Business Development and Digital Operations

Jan 2018May 2021 · 3 yrs 4 mos

  • As an Assistant Manager- Digital operations, I was involved in negotiating business terms with vendors/partners across the globe and perform social media marketing, identify best practices within e-learning platforms and automate the quality control process.
  • Manage vendors/ partners to execute successfully our E-learning platform promotions
  • Build and maintain strong, long-lasting, trusted marketing adviser relationships with key vendors
  • Manage daily activities of existing and forthcoming partners including analyzing data, providing support for effective marketing, and promotions
  • Instructor escalation lead for all instructor on-boarding/course-building
  • Implement new operational practices to improve our workflow
  • Increase new user acquisition from social media channels, integrate instructor content and promotion efforts with edugate’s product and marketing engagement
  • Analyze the ROI of the program and track to forecast. Evaluate performance based on partner growth, student growth, and new user revenue.
  • Generate documents and the monthly reports for the project.
  • Responsible for product marketing strategy and campaign management from conception to execution.
  • Enhanced edugate brand by creating product demos and how-to videos to drive customer engagement
  • Create programmatic email strategy for instructor engagement and retention.
  • Product bug reporting and debugging
  • Project's Website content audit
  • Product operations and quality enhancement
  • Google Analytics
  • Publish Facebook posts on a regular basis with unique content & strategy to increase user engagement
  • Generate Facebook Audience targets for running Ad Campaigns
CommunicationSocial Media CommunicationsBusiness Development

Education

Amity Business School, Amity University, Noida

Master of Busines Administration — Marketing and Business Administration

Jan 2016Jan 2018

Amity Universe British Standard Institution, Noida

Six Sigma Green Belt

Jan 2017Jan 2018

Sophia Girls College

Bachelor of Business Administration - BBA

Jan 2011Jan 2014

Army Public School, Agra

Senior Secondary Certfication — Physics

Jan 2010Jan 2011

National Cadet Corp, India

NCC 'C' Certificate Program — Defense

May 2014Present

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