Sep 2023 – Oct 2025 · 2 yrs 1 mo · New York, United States

• Workmate Labs is giving every knowledge worker their own AI teammate. Your Workmate provides proactive, human-level support to accelerate work and empower you to focus on what matters most.

Apr 2023 – Present · 2 yrs 11 mos · New York, New York, United States

• Supporting early-stage founders and their teams with:
• Customer Development (capturing voice of customer to bridge the gap between GTM and Product)
• Fundraising Strategy & Tactics
• Operations & Outsourcing
• Supported the development of several GenAI products.

Mar 2021 – Apr 2023 · 2 yrs 1 mo

• Led vision, roadmap, and execution for B2B venture-backed startup, serving 40k users and 60+ organizations
• Raised $1M from VCs and Angels investors including Hustle Fund, On Deck, Founders Inc, and Adam Grant
• Directed GTM functions (sales, customer success, and marketing), growing users base & revenue
• Managed agile team of 6 engineers & designers, developing products to drive engagement, growth, and retention
• Utilized LLMs (text/code gen., embeddings, etc.) to power AI co-pilot, accelerating ad-hoc data analyses by 5x
• Conducted 800+ customer meetings and user interviews to generate insights, features, and new business
• Designed customer journey to capture feedback effectively and create an experience users loved (4.54/5.00 CSAT)

Mar 2020 – Mar 2021 · 1 yr

• Built, launched, and rapidly iterated on 20 products leading to the founding of BetterBrain/Covalent
• Won 8 Hackathons through startup communities (e.g. On Deck and Antler)
• Scoped, designed, developed, and sold COVID compliance application to client
• Advised hundreds of founders on No-Code and automation technology to build software products fast

Aug 2018 – Mar 2020 · 1 yr 7 mos · Greater New York City Area

• Advised top Enterprise customers on sales strategy, go-to-market, and change management: $3.3M ARR Portfolio, 100%+ OTE
• Led pre-sales process (Value Engineering) with Enterprise Account Executives: $500k Avg Deal Size
• Built relationships with buyers, managers, and users, translating customer insights across the business to drive product strategy

Jun 2017 – Aug 2017 · 2 mos

• Designed Loyalty Program to generate $100M revenue lift, increase Appstore user base by 30%, and drive retention
• Conducted extensive market and competitor analysis to provide strategic inputs for product positioning
• Worked cross-functionally to develop product vision, requirements, and designs and get buy-in from stakeholders

Dec 2013 – Dec 2015 · 2 yrs · Mexico City Area, Mexico

• As an Entrepreneur in Residence (EIR) at Linio, the Amazon copy-cat of Latin America (linio.com.mx), I worked across the business launching new products and teams. Joined as employee ~300 and helped scale the business to 2000 employees across 8 countries in the region ($50M-$500M).
• Roles:
• Manager, Payments Product and Insights
• Managed P&L across 8 countries ($200M/yr), implementing payment methods, managing fraud rates, and developing insights/analytics to unlock 88% CAGR
• Manager, International Marketplace
• Grew marketplace contribution by $8M by launching cross-border team and acquiring the first 50 sellers
• Customer Experience Lead
• Increased repurchase rate by 20%, reduced returns by 15%, and improved customer experience by designing and implementing Seller Ratings product

Aug 2012 – Dec 2013 · 1 yr 4 mos · Greater Atlanta Area

• Prepared all earnings releases distributed to the Board of Directors, C-Suite, and senior leadership
• Scoped, prioritized, and developed internal capital allocation tool for business & finance leaders