Mar 2023 – Present · 3 yrs · Broomfield, Colorado, United States · Remote

• I lead our (currently) one person skunkworks team.
• I build marketing tools (both for our agency and clients) that allow us to leverage our unique experience, insights and expertise in the Local Search Marketing Space to help our clients maximize ROI.
• Tools I've built have saved us > 100s of hours / month in labor time on reporting, analysis, and resource planning.
• An invoicing solution I built saves us > $10k / year in software costs.
• Examples include marketing data warehouses, our reporting system that cut reporting time in half, cutting edge Looker Studio visualizations, and bespoke software applications leveraging SQL, Node.js, Google Apps Script and more.
• I integrate data using a cornucopia of marketing data APIs including Google Search Console, Google Ads, Google Local Service Ads, Google Business Profile (GBP), Reddit, Local Falcon, Places Scout, DataforSEO, Value SERP, Asana, OpenAI, Google Cloud Functions, Google Cloud Tasks, Google BigQuery, Google Cloud Storage and a whole lot of Google Apps Script.
• I've built and integrated 5 OpenAI custom GPTs into several workflows and am not looking back.
• I code with AI using Claude Code as my daily driver with MCPs and agents. I previously used Github Co-Pilot, Cursor, Windsurfer, and also Aider allowing me to both radically expand the scope of the solutions we can build and reducing the time to ship.
• I also work with many LLM models via API with a focus on Claude, OpenAI, and Gemini model families.

Jul 2022 – Present · 3 yrs 8 mos · Denver, Colorado, United States

• I lead product at Branch Tools. That means that I have conducted market research with 100s of SEOs, scoped the product, managed the roadmap, created the software architecture, and built the product utilizing a server-less architecture on GCP. The product utilizes Google Cloud Functions, Cloud task queues, Firebase, Google BigQuery, Google Looker Studio, Node.js, SQL, Google Cloud Build, Google Cloud Storage, and Google Apps Script.
• I am the chief evangelist for the product at SEO Conferences like MozCon and SearchLove and lead the business development for the product too.
• I also lead support, documentation and community for the product as well in our Slack community and our Friday Office Hours held over Zoom.

Jun 2022 – Feb 2023 · 8 mos · Denver, Colorado, United States

Mar 2020 – Jun 2022 · 2 yrs 3 mos · Denver, Colorado, United States

• I help clients achieve their business goals and lead our "skunkworks" task force that builds the tools we and other digital marketers use in their day to day workflows.
• Our 1st tool, a Google Sheets Add-on named Postamatic, helps you manage your Google My Business Posts (with UTM tagging baked in), Google Q + As, and Google Reviews and is live in the Google Workspace Marketplace. It has almost 1,000 installs.
• Our 2nd tool we built targets Bike shop websites: RingMyBell, the first, "Notify me when this item's back in stock," tool for the SmartEtailing Platform. This provided trackable leads to Bike Shops, active inventory level monitoring, and an easy to manage Google Sheets interface to track leads. This project combined apps script, Node.js powered cloud functions, cloud task queues, Google BigQuery, and Google Firestore.
• Our 3rd product is Two Octobers Explorer for Search, a tool for finding traffic growth opportunities in Google Search Console data from the GSC API. It has been dubbed one of the best new tools in SEO in 2021 by many leading SEOs. This innovative tool uncovers insights at scale and with speed. It Pipelines Google Search Console Data into Google BigQuery, and visualizes it in Google Data Studio.
• I also build bespoke ecommerce solutions/CRO widgets. A recent example utilizes inventory APIs and bespoke serverless cloud functions to build collection pages based on model names. This allows us to both: A. scale helpful / useful content in ways that the competition can't and B. it allows us to manage guide content in a more efficient manner as we go from model year to model year.
• I also speak at some of the largest SEO conferences including MozCon, Local U, MarketMuse Content Strategy Collective Live, and the Whitespark Local Search Summit about search data, automation, and finding your place in SEO. I'm also a frequent guest on SEO Podcasts.
• Reach out if you need a Killer speaker!

Mar 2019 – Present · 7 yrs · Broomfield, Colorado and Toronto, Ontario

• AgencyAutomators helps digital marketing agencies automate their workflows to increase efficiencies and grow profits.
• We also host a hangout that features some of the brightest minds working with automation in the digital marketing space at our YouTube Channel https://www.youtube.com/c/agencyautomators

Dec 2016 – Mar 2020 · 3 yrs 3 mos · Louisville, CO

• We help Independent Bike Retailers make more money with SEO, SEM or PPC, digital marketing, and e-commerce tools that have helped our clients grow online revenue 60% YOY for the past 3 years straight.
• Accomplishments include:
• Building Forklift, the first automated feed service engineered for the cycling industry.
• Building the first Google local inventory ads solution for the cycling industry.
• Bringing BikeBasket to market. It is the first cart abandonment recovery tool that works on *all* major bike ecommerce platforms. Since its launch in late 2018 it has generated over 2.875MM in revenue and grown revenues an average of 8%.
• Building + executing holistic market programs for bike shops committed to revenue growth.

Sep 2016 – Dec 2016 · 3 mos

• I performed successful SEO campaigns that helped locally owned online retailers consistently grow income through improved user experiences, on and off-site SEO, successful email newsletter campaigns, and conversion optimization.

Jun 2015 – Sep 2016 · 1 yr 3 mos

• Work with Clients to develop delightful and compelling online experiences that consistently convert visitors to customers.
• Develop and optimize clients’ pay-per-click campaigns, including managing keyword research and bids, formulating and managing the PPC budgets of clients, analyzing and reporting results to clients.

Oct 2014 – Apr 2015 · 6 mos · Louisville, Colorado

• Since 1980, Zeon Corporation has been creating innovative point of purchase solutions through signs, displays and creative marketing products. Zeon signs do more than simply identify your business – they enhance product recognition, build brand identity and increase sales.
• From Neon, LED, non-illuminated signs, displays and custom products, Zeon is an industry leader in delivering innovative, brand building products. Our out-of-the-box, disruptive ideation has set the new standard in POP/POS.
• Zeon’s domestic and international manufacturing capabilities allows us to service both national and international accounts. Regardless of your design, production size or geographic location you can be assured that Zeon has the in-house design, production capacity and fulfillment capabilities to meet all your needs.
• All of Zeon’s products are built on the highest standards for materials and construction. Zeon products are designed and developed, materials are selected and specified, and quality standards are established at our Louisville, Colorado headquarters.
• So, no matter where your signs are produced, or how many signs you need, you can count on a consistent, high-quality product to showcase your brand.

Feb 2007 – Aug 2014 · 7 yrs 6 mos

• Responsible for all income generation including management of staff, purchase and maintenance of stock, development of branding, marketing, and advertising material (including a first in market mobile website and a strategic social media presence). Major accomplishments include:
• Increasing revenue by 29% from 2007 to 2013 at 1,200 bicycle and Jeep rental shop on Nantucket
• Hiring, managing, scheduling, and training 40 seasonal and year round employees
• Expanding online reservations by 85% from 2010 to 2013 through a/b testing, and goal and funnel tracking to effectively increase conversions
• Custom designing 2 rental fleets with Cannondale focused on the rental customer that decreased purchase costs and increased maintenance efficiency both during the build process and through an 80% reduction in the number of roadside service calls
• Researching, planning, and implementing new POS and technology solutions that replaced a pen and paper system, leading to increased efficiency and the ability to better monitor and adjust rental prices in real time to maximize revenue

Mar 2005 – Feb 2007 · 1 yr 11 mos

• Responsible for advertising strategy and branding design and development for print, web, and radio. Major accomplishments included:
• Designing and implementing online store that allowed for prepaid rentals, allowing for increased revenue and greater ability to plan for demand
• Introducing consistent branding across all advertising
• Introducing analytic tools to help our business make informed decisions about purchasing, inventory, and pricing

Oct 2002 – Mar 2005 · 2 yrs 5 mos · Cambridge, MA

• Negotiated sales and rental real estate contracts on behalf of both buyers and sellers in the highly competitive and seasonal (due to the student population) Boston and Cambridge market. Major accomplishments included:
• Closing leases on 100 apartment rentals valued at $5M
• Being the first in Boston to embed branding into Craigslist ads to market real estate
• Writing advertising for the rental department to generate leads for the entire office

Oct 2000 – Nov 2016 · 16 yrs 1 mo

• I Create and execute SEO campaigns that help Small to Medium Sized Businesses and non-profits with Search Engine Optimization (SEO) so they can compete online. Areas of specialization include Bike Shop Marketing, e-commerce conversion optimization, and troublesome Local SEO issues concerning opening / closing business locations, changing ownership and shockingly poor search rankings.
• I also work closely with clients to develop effective messaging and associated design of websites. Projects include responsive web experiences, e-commerce websites, branding. Clients range from successful fitness studios, Investment research firms, to a large family-owned farm.

Oct 1999 – Oct 2000 · 1 yr · Nantucket, MA

• Conceived and co-produced, N-files, a television program on Nantucket Island
• Negotiated licensing with Television station
• Produced corporate video for Nantucket Nectars

Apr 1996 – Nov 2000 · 4 yrs 7 mos · Nantucket, MA

• Assistant Manager, Young’s Bicycle Shop, Nantucket, MA
• May 1995 – October 2000
• Responsible for rental operations of 1,000-bicycle fleet including hiring, training, and management of 15-person customer service team. Major accomplishments included:
• Created a rental delivery business that met a new market need