Sven Peters

CEO

Kiel, Schleswig-Holstein, Germany25 yrs 2 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in AI Evangelism and Developer Relations.
Proven track record in leading marketing and content strategies.
Skilled public speaker with extensive conference experience.

Stackforce AI infers this person is a SaaS and Developer Relations expert with a focus on AI integration.

Contact

Skills

Core Skills

Ai EvangelismTeam DevelopmentDevops AdvocacyDeveloper AdvocacyEvent Content StrategyMarketing LeadershipTechnology EvangelismSoftware Development Management

Other Skills

AIOrganizational DevelopmentDevOpsInspirationMongoDBEvent ManagementContent ProductionMarketingContent MarketingEvent OrganizationCommunity BuildingContent StrategyTeam ManagementAgile ProcessesPublic Speaking

About

Lead AI Evangelist helping teams worldwide understand how to be more effective and do the job of their life. I’m planning and executing a scalable DevRel strategy and am passionate about creating stunning presentations and speaking at conferences. I believe in a culture of no-bullshit politics, innovation, and independent cross-functional teams to help organizations be more effective and make people happier at work. Public Speaking • DevRel Strategy and Planning • Keynote Production • Event Content Strategy • Social Media • Content Marketing • Software Development • Team Development • Organizational Development

Experience

Atlassian

2 roles

AI Evangelist

Promoted

Jun 2025 – Present · 9 mos · Kiel, Schleswig-Holstein, Germany

Empowering thousands of teams to tap into the potential of AI.
Awareness—Discuss ways to create innovative collaborative approaches where humans and AI join forces to shape the future of work.
Adoption—Help people understand the potential of AI and guide them to develop agentic workflows.
Expansion—Educate champions to roll out AI into their organizations.

AITeam DevelopmentOrganizational DevelopmentAI Evangelism

DevOps Advocate

Oct 2022 – Jun 2025 · 2 yrs 8 mos · Kiel, Schleswig-Holstein, Germany

Inspiring💡1,000s of developer teams worldwide on how to best do DevOps - human to human.

DevOpsInspirationDevOps Advocacy

Manfred

Lead Developer Advocate

Apr 2022 – Sep 2022 · 5 mos · Kiel, Schleswig-Holstein, Germany · Remote

Ramping up 🚀 Manfred's developer relation efforts and learning Spanish 🇪🇸.

Career break

Health and well-being

Feb 2022 – Mar 2022 · 1 mo · Kiel, Schleswig-Holstein

Recharged my batteries. Travelling, spending time with family & friends and figuring out what's next.

Mongodb

Senior Developer Advocate

Jan 2020 – Jan 2022 · 2 yrs · Kiel Area, Germany

Helping developers understanding the value of using MongoDB. I ran the event content team for MongoDB World creating the program and managing all speakers. We also concepted, wrote, and produced the company keynotes for both virtual and in-person events taking customer satisfaction of event content to a new level at MongoDB.

MongoDBEvent ManagementContent ProductionDeveloper AdvocacyEvent Content Strategy

K15t

VP of Marketing

Aug 2018 – Jan 2020 · 1 yr 5 mos · Kiel Area, Germany

At K15t I ran all the things marketing. Unlike other VP roles my job in a self organized company was not to manage a team but to lead a group of 5 marketer and help them master their job and exceed their goals. Here are some things we achieved together:
Web page content design / SEO
Re-branding
Content marketing
Campaign planning and executing
Event organisation
Product roadshows
Workplace marketing
Public speaking
We also moved K15t towards a self guided organisation: Defining what that meant for the company and how to enable the teams to drive themselves. Here some things that I helped to establish:
Company strategy planning
Product discovery / strategy
Data informed planning
Self guided goal setting

MarketingContent MarketingEvent OrganizationMarketing Leadership

Atlassian

Technology Evangelist

Jul 2011 – Jul 2018 · 7 yrs · San Francisco, USA · Remote

Promoting Atlassian in the developer community for being known as an innovative and open company with kick-a$$ products for teams.
speaking frequently at events about software development, teamwork & organization culture
3 years content lead for Atlassian's customer events - defining and executing a content strategy for breakout sessions, keynotes, and ancillary programs
develop thought leadership content for software developer through articles, presentations, and online discussion forums to help teams being more effective
leading the speaker program at Atlassian bringing together good speakers with great conferences
leading content committees for conferences, organizing CFP, speaker training, rehearsals, slide reviews, etc
help growing the Atlassian community, organizing meetups, customer interviews, and deliver feedback to Atlassian developers

Community BuildingContent StrategyTechnology Evangelism