K

Katy Roberts 🌈

Co-Founder

Salt Lake City, Utah, United States10 yrs 11 mos experience
Highly Stable

Key Highlights

  • Expert in creating engaging video content.
  • Specializes in photography for playful professionals.
  • Proven track record in video strategy and production.
Stackforce AI infers this person is a Video Production and Creative Strategy expert in the B2B and B2C sectors.

Contact

Skills

Core Skills

PhotographyCreative DirectionVideo ProductionVideo CoachingTeam Management

Other Skills

Headshot PhotographyBrand PhotographyPortrait PhotographyStudio PhotographyBusiness ManagementVideo EditingScriptwritingStorytellingAdobe Creative SuiteProduction ManagementData AnalysisCreative StrategySocial MediaEditingDigital Photography

About

Most professionals know they ā€œshouldā€ be on video. But they don’t know where to start…
 They hate how they look on camera…
 Or their content just feels stiff, forced, or forgettable. That’s where I come in. Hi, I’m Katy. A photographer, video creator, and creative coach helping founders, small business owners, and B2B professionals show up online with more confidence, personality, and presence. I help people develop a signature video style so their content feels like them. Not like a stiff, corporate version of themselves. How I help: - Creative direction for personal brands and social video
 - Video coaching to improve confidence and on-camera presence
 - Full-scale production for brands, campaigns, and social content
 - Headshot and brand photography for playful professionals Whether you need high-end production or just someone to help you stop overthinking and hit record, I’ve got you. Ways we can work together: 1. DM me to talk about creative direction, coaching, production, or photography. 2. Join my Patreon for affordable monthly feedback and support:
 šŸ‘‰ https://www.patreon.com/cw/theroughcutbykaty 3. Follow me for weekly tips on video, personal branding, and showing up online like a real human. Proof I’m legit: VIDEO PRODUCTION:
 šŸ‘‰ https://bit.ly/katycontentcreation
 šŸ‘‰ https://bit.ly/katyrobertsvideos I’ve worked across the full spectrum of video, from directing brand films to creating short-form content and hosting on camera. PHOTOGRAPHY:
 I own The Playful Professional, a headshot and brand photography company in Salt Lake City, Utah. šŸ‘‰ https://www.playfulprofessional.com/ We specialize in bold, personality-packed photography for playful professionals and spunky businesses.

Experience

The playful professional

Owner & Lead Photographer

Jun 2024 – Present Ā· 1 yr 9 mos Ā· Salt Lake City Metropolitan Area

  • Take bold, personality-driven headshots and brand photography for modern professionals and spunky businesses.
Headshot PhotographyBrand PhotographyPortrait PhotographyStudio PhotographyBusiness ManagementPhotography+1

The one campaign

2 roles

Video Production Manager

Promoted

Jun 2021 – Mar 2024 Ā· 2 yrs 9 mos

  • Led the development and execution of ONE’s video strategy to engage new and existing ONE supporters through compelling video storytelling. This included filming and editing content, as well as, managing the in-house video production team and outside freelancers, all of whom spanned across North America, Europe, and Africa.
  • Managed equipment and production budgets. Developed relationships with external content creators, production companies, and agencies to collaborate on various video productions.
  • Tracked and analyzed video performance data to increase audience engagement and push ONE's mission forward.
Production ManagementAdobe Creative SuiteTeam ManagementData AnalysisVideo Production

Video Producer

Jan 2019 – Jun 2021 Ā· 2 yrs 5 mos

  • Created video content for ONE's social channels. Types of videos ranged from animations and TikTok explainers to short-form documentaries and platform-specific advocacy videos. Continuously worked with multiple sectors of the organization to creatively expand our outreach and advocacy worldwide.

Katy roberts creative

Video Coach & Creator

Jun 2020 – Present Ā· 5 yrs 9 mos Ā· Salt Lake City Metropolitan Area

  • Driving change and curiosity one video at a time. Let's get creative together!
Video EditingScriptwritingVideo ProductionStorytellingAdobe Creative SuiteVideo Coaching

Katyrobertsmedia.com

2 roles

Freelance Filmmaker

Dec 2016 – Jan 2019 Ā· 2 yrs 1 mo

  • Film, produce, direct and edit a variety of films, including weddings, brand promotion, events, travel, and mini-documentaries for clients across the United States. Prices are negotiated for each specific project. Personally market the freelance business via social media and clientele networking.

Environmental Communications Consultant

Mar 2016 – Nov 2016 Ā· 8 mos

  • Create multi-facet communication programs for environmental advocacy groups, which include social media strategy, promotional videos, website design, blog posts and fundraising campaigns. Travelled independently through Chile, Argentina, Bolivia, Peru and Colombia.
  • Organizations involved: Fundación E2E (Medellin, Colombia), Centro de Innovación CientĆ­fica Amazónica (Puerto Maldonado, Peru), Varsana Eco-yoga Aldea (Granada, Colombia)

The arizona republic

News Reporter - Pulliam Fellow

Jun 2015 – Oct 2015 Ā· 4 mos Ā· Greater Phoenix Area

  • Worked as community reporter for The Republic's West Valley team and covered Peoria, Az. with
  • an emphasis on government accountability and public spending.
  • Produced multiple stories each week for a daily circulation of more than 275,000. Presented
  • content through a variety of mediums, including text, video, photos, and infographics.
  • Selected out of thousands of applicants for the high-demand, 10-week fellowship program of
  • reporting and weekly training sessions. Katy was extended for another two months due to output of
  • high-quality stories.

Fastcopy communications

Freelance Reporting Intern

Aug 2014 – May 2015 Ā· 9 mos Ā· Athens, Georgia, United States

  • Reported for multiple new sources, such as the Atlanta Journal Constitution and Atlanta Homes.
  • Researched information and data for stories; helped find and interview sources.
  • Managed parts of the Q&A on the News section of the Atlanta Journal Constitution.
  • Fact checked stories and information in consumer magazines.
  • Wrote and published public interest, business, and other news stories on tight deadlines.

Nantahala outdoor center

River Guide and Photographer

May 2013 – Aug 2014 Ā· 1 yr 3 mos Ā· Marshall, North Carolina

  • Guided guests down the class IIIV rapids of the French Broad River.
  • Developed continuous communication with guests while teaching performing whitewater safety and rescue.
  • Paddled ahead of the trip and took professional pictures of the rafts through the rapids.
  • Personally edited, presented, and distributed photos to guests.

The red & black newspaper

News Reporter

Sep 2012 – Jan 2014 Ā· 1 yr 4 mos Ā· Athens, Georgia

  • Investigated, wrote, and published weekly news stories about the students and faculty of UGA.
  • Publication recognized as the largest college newspaper in Georgia and the 10th largest newspaper in the state.

University of georgia

Outdoor Recreation Trip Leader

Sep 2012 – Jan 2014 Ā· 1 yr 4 mos Ā· Athens, Georgia

  • Planned, organized, and led other UGA students on trips in outdoor recreation.
  • Taught basic survival and safety skills for a variety of activities, including camping, hiking, caving, climbing, and kayaking.

Education

The University of Georgia

Bachelor’s Degree

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