Sep 2025 – Present · 6 mos · Remote

• https://surferseo.com/author/saloni-kohli/
• Creating product-led SEO blogs for marketers and SEO professionals, optimized for AI visibility.

Aug 2025 – Present · 7 mos · Remote

• https://www.kula.ai/author/saloni-kohli
• Curate weekly content calendars for the Hiring Mavens Slack community with research-driven and engaging community topics.
• Manage and vet community members via HubSpot for Hiring Mavens.
• Creating SEO-optimized TOFU & MOFU blogs for senior recruiting professionals.
• Strategizing & ideating content for website blog.

Jul 2024 – Aug 2025 · 1 yr 1 mo

• https://writesonic.com/blog/author/saloni
• Developed and executed the blog content calendar, creating SEO-optimized articles ranking in Google’s top 10 and driving steady organic traffic growth.
• Produced research-backed thought leadership content using in-house data on future SEO, AEO, AI search, and AI agents, positioning the brand as an early voice in emerging marketing trends.
• Collaborated with product and engineering teams to provide content-driven insights that informed product improvements + prompt engineering.
• Grew social media presence from the ground up, achieving a twofold increase in followers and significantly boosting engagement.
• Implemented and monitored strategies to increase AI visibility in search, building processes to track and evaluate emerging AI visibility metrics.

Jul 2023 – May 2024 · 10 mos · Remote

• Led customer marketing initiatives, driving impactful email newsletters and case studies that resulted in 45k+ blog visitors and secured demo bookings & conversions.
• Supervised and mentored content interns, fostering team productivity and growth.
• Pioneered a new content strategy integrating infographics and sticky elements, achieving an increase in website engagement.
• Collaborated with web engineering to optimize website architecture, enhancing load times and reducing bounce rates.
• Curated and optimized 10+ landing pages, optimizing conversion rates through rigorous A/B testing and analysis.
• Created compelling promotional content and landing pages for webinars and events, consistently attracting over 200 registrants per event.

Mar 2022 – Jul 2023 · 1 yr 4 mos · Remote

• Developed and executed comprehensive content strategies aligned with business goals and target audience.
• Researched and analyzed industry trends, competitors, and target audiences to inform content creation and marketing efforts.
• Wrote and edited various types of content, including articles, case studies, ebooks, ad copies, and video scripts.
• Created engaging and persuasive copy for landing pages, email campaigns, and advertising materials.
• Conducted keyword research and implemented SEO strategies to optimize content for search engines.
• Managed editorial calendars and coordinated content publishing schedules for social media marketing across multiple platforms like Twitter, Facebook, Instagram, Quora, LinkedIn, etc,
• Collaborated with in-house graphic designers, marketers, and sales team to ensure content accuracy, consistency, and alignment with brand voice.
• Utilized analytics tools like GA4, AHREFS, Microsoft Clarity, SE Ranking, Mixpanel and Hotjar to track content performance, analyze user engagement, and make data-driven improvements.
• Developed and maintained relationships with 50+ influencers to leverage their social media reach and increase brand visibility for Recruit CRM through influencer marketing.
• Actively engaged with the target audience through social media channels and fostering community engagement.
• Contributed to brainstorming sessions and content ideation, bringing creative and innovative ideas to the table.
• Conducted A/B testing and analyzed results to optimize content effectiveness and conversion rates.
• Tracked and reported key performance indicators (KPIs) to stakeholders, demonstrating the impact of content efforts on business objectives.

Jun 2021 – Mar 2022 · 9 mos · Remote

• Curated content for social media posts, ad copies & SEO content.
• Produced 50+ guest articles & SEO-optimized blog articles.
• Conducted in-depth research for producing original content using best SEO practices.
• Produced social media calendars to maintain brand voice and marketing.