Vimala Ellappan

Digital Marketing Specialist

Chennai, Tamil Nadu, India10 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

10 years of diverse digital marketing experience.
Expert in inbound marketing and demand generation.
Proven track record in technical SEO and team leadership.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SEO and inbound marketing across various industries.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategySeo

Other Skills

Inbound MarketingAccount-Based Marketing (ABM)Demand GenerationSocial Media ManagementContent StrategyContent MarketingTechnical SEOClient StrategyTeam LeadershipDigital Marketing SolutionsClient ManagementSEO Best PracticesGoogle Data StudioSocial Media Content CreationProgrammatic SEO

About

I accidentally fell into marketing 10 years ago and honestly, it might be the best accident of my life. I started as an SEO analyst in ecommerce, today I manage digital marketing for enterprise brands. Along the way, I’ve worked with news media, startups, and large organizations. In my opinion marketing should always starts with the end goal in mind. For any business, it’s not just about SQLs or MQLs. It’s about the impression you create for your customers. Over time, these impressions build trust, and that trust is the most valuable result any marketer can achieve.

Experience

Xerago

2 roles

Digital Marketing Manager

Promoted

Feb 2022 – Present · 4 yrs 1 mo

Post-COVID, my role took an exciting turn with constant challenges and continuous learning. Every day brought new opportunities to grow and push boundaries.
One of the milestones was setting up inbound marketing from the ground up for a project.
Around the same time, I began exploring ABM and demand generation, which opened up an entirely new dimension of marketing for me. With demand generation, I quickly realized that building visibility on LinkedIn is not just important it’s essential.
Today, I find myself managing a mix of inbound, ABM, social media, and content, balancing strategy with execution while learning something new every step of the way

Inbound MarketingAccount-Based Marketing (ABM)Demand GenerationSocial Media ManagementContent StrategyDigital Marketing+1

Senior Digital Marketing Specialist (Team Lead)

Oct 2020 – Feb 2022 · 1 yr 4 mos

Here, I lead a team of 10+ members, providing consistent training and knowledge sharing.
My role involves defining strategies and identifying opportunities to help clients grow in the digital landscape.
One of my early projects included supporting 13+ regions for a large bank’s website through technical SEO.
I also actively participate in client calls, explaining digital marketing strategies and solutions.
I’m also someone who rolls up my sleeves and gets things done on the ground. This involves defining the strategy, selecting channels, crafting messaging, and setting up the campaign end to end.

Technical SEOClient StrategyTeam LeadershipDigital Marketing SolutionsDigital MarketingSEO

Asiaville

Search Engine Optimization Executive

Feb 2020 – Jun 2020 · 4 mos · Chennai, Tamil Nadu, India · On-site

Trained the editorial team on how search works and guided them on adapting SEO best practices while writing.
Built a Google Data Studio dashboard for the CEO to showcase comprehensive performance across all channels and track individual journalist performance.
Supported the social media team in creating viral content and repurposing existing content effectively.

SEO Best PracticesGoogle Data StudioSocial Media Content CreationSEO

Vikatan

2 roles

Executive - Technical SEO

Aug 2019 – Jan 2020 · 5 mos

Handled end-to-end technical SEO for a large website to improve crawl efficiency. Audited nearly 100,000 pages using Screaming Frog and fixed critical issues within a short span of time.

Technical SEO AuditingCrawl Efficiency ImprovementSEO

SEO + Social Media Editor

Jun 2017 – Feb 2020 · 2 yrs 8 mos

Working with a news media company gave me extensive exposure. My first programmatic SEO project started here, where I published 100+ pages that generated 100K+ monthly visits.
I also delivered my first Google Data Studio project by integrating GSC and GA to provide a complete search performance overview.
Additionally, I contributed to capturing seasonal traffic opportunities and collaborated with the social media team to create engaging posts.

Programmatic SEOGoogle Data StudioSeasonal Traffic StrategiesSEO

Easton media pvt ltd

SEO Specialist

Sep 2016 – May 2017 · 8 mos · Chennai Area, India

My SEO career began here, where I gained hands-on experience with keyword research and Google Search Console.
This was also my entry point into cold emailing, where I successfully signed up a large project through outreach.
Additionally, I contributed to an FMCG brand by supporting content writing and managing their social media presence.

Keyword ResearchGoogle Search ConsoleContent WritingSEO