Rudra Nikam

CEO

Mumbai, Maharashtra, India4 yrs 8 mos experience

Key Highlights

Youngest MBA from IIM Ahmedabad.
Led Pocket FM's US market growth.
Chief of Staff at House of Rare.

Stackforce AI infers this person is a strategic leader in E-Commerce and Media sectors.

Contact

Skills

Core Skills

E-commerceStart-up LeadershipProduct ManagementCorporate StrategyPerformance Management

Other Skills

SEO/SEMDigital MarketingUI/UX OptimizationPerformance MarketingStrategic PlanningProduct DevelopmentConsultingMarketingAdministration

About

I help India’s small business owners build future-ready companies using AI, sharp strategy, and the kind of thinking that once lived only inside elite boardrooms. I’m an alumna of Indian Institute of Management Ahmedabad — one of the youngest MBAs from the institute. I went on to serve as Chief of Staff at House of Rare, the company behind Rare Rabbit’s rise to a ₹2,000 crore brand. Before that, I led US market growth at Pocket FM, working directly out of the CEO’s office. Over the years, I’ve won national and international strategy competitions across brands like Colgate-Palmolive, Asian Paints, Marico, and ITC Limited. I’ve also been featured in campaigns for Paytm, Frooti, and Zee Music Company, and was awarded Bombay Times Fresh Face in 2016. Today, I build intelligence infrastructure that gives India’s MSME owners access to the same strategic depth, clarity, and leverage that once cost crores — and put it directly into their hands.

Experience

The house of rare

Chief of Staff

May 2025 – Mar 2026 · 10 mos · On-site

Acted as interim marketing head, developed 360° campaign panning performance, retention, in-store & digital
Restructured digital marktng across Meta, Google, SEO/SEM; improved ROAS 19% (3.2→3.8), (900→600ads)
Spearheaded app strategy achieving 55% of total sales through UI/UX optimization from install→checkout→payment
Improved conversions 0.3% to 1.2% optimising searchability & recommendation, 1L+ monthly app downloads 2025
Led fragrance category development, with multiple fragrance houses & advertising agencies for market expansion
Created retention cohorting frameworks & dashboards for customer lifecycle analysis, enabling data-driven LTV strategies
Supported founder-level decisions with structured analysis, represented leadership across business & stakeholder
Structured legal & IP protection strategy | Restructured marketing P&L : 5-6 to 17 ledgers 14%+ spends

Start-up LeadershipE-Commerce

The smol girl

Host - The Smol Girl Podcast

Mar 2025 – Mar 2026 · 1 yr · Mumbai, Maharashtra, India · On-site

A bold, cheeky, and effortlessly cool podcast, targeting Indian women across generations. It aims to break societal norms and provide a "cheat code" for modern women. You're refining branding, aesthetics, and positioning.
If you are one lets talk!

Pocket fm

Product and Growth

Jul 2023 – Apr 2025 · 1 yr 9 mos · Bengaluru, Karnataka, India

Spearheaded performance marketing for the US men's category, achieving a 30% Month-on-Month (M0) revenue recovery.
Collaborated with the Business Finance team and CEO’s office to optimize operational charters, driving cost reductions, workflow enhancements, and process improvements.
Led the development of innovative offerings for creative charters, including Anime and Affiliate Marketing, boosting engagement and revenue streams.
Managed end-to-end product lifecycle for content-generation platforms across FM, UGC, and Comics, integrating AI-driven optimizations and launching new features to enhance BAU operations.

Product ManagementCorporate StrategyPerformance Management

Bain & company

3 roles

Senior Associate Consultant

Promoted

Jul 2022 – May 2023 · 10 mos · Mumbai, Maharashtra, India

Worked on redefining eB2B business strategy, identified gaps for market launch for leading BevCo player
Engineered end-to-end automated sales dashboard for India's biggest Pharma player, increased mkt. penetration
Enhanced brand equity of $1400M FMCG giant by improving retailer penetration and brand memorability
Evaluated category expansion potential of packaged foods for leading south Indian FMCG player
Curated content for c-suit strategy workshops for T&D and tech players to identify growth levers
Diligenced 10+ Indian early-stage start-ups in Web 3 space for >$60 Bn US based investment fund
Designed go-to-market strategies for retail and tech portfolio companies targeting US markets

Junior Consultant

May 2021 – Jul 2022 · 1 yr 2 mos · Mumbai, Maharashtra, India

Developed geo-prioritization strategy for India's largest Pvt bank to increase penetration in rural markets
Optimized product portfolio for $100Bn+ Indian Pvt bank across 200K+ villages/districts

Summer Associate

Apr 2020 – Jun 2020 · 2 mos · Mumbai, Maharashtra, India

1/12 to secure pre-placement offer basis performance management during Summer Associate Program
Identified Hero SKU & optimum distribution channels to maximize product visibility in the beverage market
Identified potential key media spend-points by evaluating company’s GRP basis relative market share
Analyzed brand salience by conducting Ad analysis to identify key category codes & distinctive brand assets

Worldwide media pvt. ltd. (times of india group)

Brand Marketing Intern

May 2018 – Jun 2018 · 1 mo

Increased web traffic by 15% for a web series using cross-channel digital marketing techniques
Generated 3L+ views pan-India by ideating and executing social media strategy on Facebook, Instagram

Aditya birla finance limited

2 roles

Marketing Intern

Jan 2018 – Mar 2018 · 2 mos

Administered 1.5M+ go-to-market marketing collaterals for launch in 8 districts in two states
PoC for 50 distributors & 12 advt. agencies for curation & co-ordination of artworks for 200+ merchants

Marketing Intern

Jun 2017 – Jul 2017 · 1 mo

Conducted social listening & media strategy analysis of 8 digital payment & youth-centric apps
Ideated & pitched social media strategy with communication tools for launch in 6 digital platforms