Odette Jansen — Co-Founder
I've spent 15 years in UX, with a a BSc. in UX and an MEd in talent development and diversity. My work blends research, systems, and people—always focused on making insights useful and helping teams and organizations grow with clarity and care. I currently lead several UX teams (research, experimentation & content) at ING, partnering with cross-functional teams across the organization to drive strategy, scale operations, and support continuous improvement. My strength lies in connecting the dots: between research and design, between people and their potential, and between systems and the real humans they’re meant to serve. I bring a strong foundation in UX research, along with systems thinking and people-centered leadership. I'm a bridge-builder—someone who connects insights to design decisions, puts people where they shine, and removes roadblocks so teams can move faster, smarter, and with more heart. As a late-diagnosed autistic and ADHD professional, I’ve experienced firsthand how traditional systems often overlook and misunderstand neurodivergent talent. That experience now fuels my work—creating spaces, both digital and organizational, where diverse minds can thrive and where difference is seen as strength, not deficiency. I’m also the founder of UXRStudy.com, a platform for continuous learning in UX research. It helps UX professionals grow with confidence, and find the kind of support that traditional paths often lack. Whether I’m scaling research, mentoring teams, or advocating for inclusive leadership, my work is about shaping systems that fit people, not the other way around.
Stackforce AI infers this person is a UX leader with a focus on neurodiversity advocacy in the SaaS industry.
Location: Amsterdam, Netherlands
Experience: 16 yrs 1 mo
Career Highlights
- 15 years of experience in UX leadership.
- Founder of UXRStudy.com for continuous UX learning.
- Advocate for neurodiversity in organizational systems.
Work Experience
UXR Study
Co-Founder (1 yr 2 mos)
ING
Head of Service Design, User Research & Content (1 yr 7 mos)
Nordhealth
Head of UX Research (2 yrs 4 mos)
Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen
Lead Researcher, Head of Counseling & Curriculum Designer & Lecturer (5 yrs 3 mos)
Etam Groep bv
UX Designer/Researcher (11 mos)
Aviva Solutions
UX Designer / UX Researcher (5 mos)
Gamebasics
UX Designer (1 yr 5 mos)
Redmax
UX Designer / UX Researcher (2 yrs)
Freelance
UX Researcher / UX Designer (12 yrs 2 mos)
Education
Master of Education - MEd at Hanze
Intercultural Learning Lab at Hanze
Basic Didactic Principles (BDB) at Hanze
Teaching English as a Second or Foreign Language/ESL Language Instructor at TEFL Cambridge
Bachelor at Rotterdam University of Applied Sciences