Apr 2022 – Dec 2025 · 3 yrs 8 mos

• Leading cross-functional teams of product managers, UI/UX designers, and data analysts to deliver high-impact features on My11Circle (Fantasy Sports app) with 10 M+ MAUs.
• Owned end-to-end annual product strategy & roadmap, driving roadmap prioritization and execution across Payments, Innovation, Growth, Risk and Compliance initiatives.
• Boosted New user registrations by 25% through best in class registration journey, new vendor integrations and trust-enhancing UI elements.
• Achieved Year on Year LTP improvement of 10% by introducing unique and seamless KYC verification methods.
• Amplified ARPU by 3.5% by leading trust-building initiatives, introducing user profiles, social features (follower/following) and winners' hub.
• Drove retention growth by launching innovative cash contest formats, VIP loyalty program, new sports categories, UI/UX revamp, gamified leaderboards, and a proprietary in-house currency.
• Increased liquidity by 6% by conceptualizing Chopra Challenge, an interactive match-based trivia & prediction game.
• Owned company-wide payments strategy, to achieve 5% uplift in deposit success rates via journey redesign, UPI plugin, card tokenization, native OTP, and optimized vendor routing.
• Strengthened deposit recommendation models by introducing vendor demographic data, projecting a 3% gain in new user deposits.
• Drove 5Cr+ app downloads and achieved 4.3★ app rating by leading the listing of My11Circle’s app on Google Play Store, ensuring compliance with all policies.
• Planned and influenced a 0 to1 launch of multilingual GenAI chatbot with AWS Claude Haiku, achieving a CSAT uplift of 12%.
• Inspired my team to Benchmark 15+ chatbot vendors (Gemini, Haptik, Claude etc.) on LLM scalability, latency, and hallucination rates.
• Conducted 5+ group discussions and 25+ user interviews to uncover user’s pain-points to shape the roadmap.
• Collaborated with multiple external stakeholders across Payments, KYC Verification, SMS, Emails, Sport Data Feed, BCCI etc.

Apr 2020 – Jun 2022 · 2 yrs 2 mos

Oct 2019 – Apr 2020 · 6 mos

Jan 2018 – Oct 2019 · 1 yr 9 mos

• UX/UI Designing
• User Flow
• Site-mapping
• Game Flow
• Prototyping (Extensive use of Axure RP, Invision and MarvelApp)
• Scenario Testing
• Creatives
• Product Management
• Project Planning (Extensive use of JIRA, Confluence and Trello)
• Product Owner
• Cost Estimation
• Resource Management
• Product testing
• PROJECTS WORKED ON:
• LivePools Real Money Daily Cricket & Football Fantasy
• Baadshah Gaming (Real Money Gaming)
• Gaming website
• Cricket Fantasy
• Chhota Cricket Fantasy
• Official Polish Football Association - Team of the Century
• Official FIFA Women's World Cup France 2019
• Official Fantasy
• Draw Predictor
• Bracket Challenge
• Votes Up 2019 Election Predictor (Lok Sabha elections)
• Official SHAREit predictor game
• VIVO IPL Election Se Selection Contest Activation 2018 on Star India and US Hotstar
• Official EPCR Champions Fantasy Rugby 2018-19
• Classic Fantasy
• Daily Fantasy
• UX/UI of the Official Vivo Khel Kabaddi Housie activation
• Official FIFA World Cup Russia 2019
• FIFA Classic Fantasy
• FIFA Fan Dream Team
• Official EPCR Fantasy Rugby 2017-18
• Champions Cup Classic Fantasy
• Challenge Cup Classic Fantasy
• Official UEFA Champions League 2016-17 & 2017-18 Fantasy Football
• Official World Cup European Qualifier 2016-18 Daily Fantasy
• Official UEFA Euro 2016 Fantasy Football
• McDonald's Classic Fantasy '16
• McDonald's Daily 7s

Dec 2015 – Jan 2018 · 2 yrs 1 mo

Aug 2014 – Aug 2015 · 1 yr · Mumbai Area, India

• Managed full Software Development Life Cycle of the assigned project independently. Including driving end to end project and maintaining Project Management process from Initiation, Planning, Execution, Monitoring & Control and Closing. Analyze, design, test, document and maintain Hurix applications. Provide functional and technical advice to customers in technology products/solutions. Provide leadership to team members and guide them. Consistently share information on best practices and technology trends and give recommendation on best practices for business operations. Manage Client Accounts. I had 12 projects under me across platforms (Windows, Mac, Android, iOS and Win 8.1) including Application Development and Maintenance, launch of an eStore (website), with multi-located team size of about 35-40.
• I have shown capability in delivering Mobile and IT applications for medium and large scale programs involving change management and client communication.
• Some of the Projects worked with:
• Pearson (India)
• Mc-Graw Hill (India)
• Insight Publications (Australia)
• Profil - Klett (Croatia)
• CEP (Trinidad)
• Cengage Learning (India)
• Spiral English (Taiwan)
• Summit K-12 (USA)
• VMware (USA)

May 2013 – Jun 2013 · 1 mo · Andheri (West)

• A survey to assess the potential of Mobile Application as a Teaching Tool