Jun 2025 – Mar 2026 · 9 mos · Hybrid

Jul 2024 – Mar 2025 · 8 mos · City of Cape Town, Western Cape, South Africa · Hybrid

• As a Marketing Executive at Marcus Evans, I played a pivotal role in shaping and executing high-impact digital marketing strategies that drove business growth and enhanced brand positioning. Partnered with senior leadership and cross-functional teams to ensure seamless alignment of marketing initiatives with overarching business objectives. Led comprehensive digital campaigns across social media, email, and paid media platforms, delivering measurable results through strategic planning and data-driven optimization.
• Accomplishments:
• · Strategically increased social media engagement by 35% through advanced audience segmentation, tailored content strategies, and performance monitoring, positioning Marcus Evans as a leader in its space.
• · Generated a 30% increase in qualified leads by driving integrated email marketing campaigns and optimizing conversion funnels, significantly boosting the sales pipeline.
• · Achieved a 20% reduction in cost per acquisition (CPA) through meticulous optimization of paid media campaigns, ensuring efficient ad spend and high-quality leads.
• · Actively collaborated with sales and research teams to integrate market insights into marketing efforts, enhancing overall sales performance and closing key deals.
• · Led the successful digital launch of a new product, driving a 25% increase in product sales within the first quarter by implementing targeted campaigns and leveraging data analytics for enhanced decision-making.

Sep 2023 – Jun 2024 · 9 mos

• Led the comprehensive management of website design, SEO, branding, and content creation initiatives, ensuring a cohesive digital presence that aligned with the company's objectives. Directed high-impact digital marketing campaigns, optimizing paid advertising strategies to achieve superior ROI and drive business growth.
• · Revamped the company's logo and branding strategy, positioning Quay 1 as a distinguished brand in the real estate sector, enhancing brand recognition and appeal.
• · Collaborated closely with the lead acquisition team, spearheading strategies that resulted in a measurable increase in customer conversion rates and engagement with potential clients. Optimized SEO efforts, significantly improving organic search rankings, leading to increased website traffic and higher lead generation.

Mar 2022 – Sep 2023 · 1 yr 6 mos

• Spearheaded comprehensive digital marketing strategies, overseeing the end-to-end design and optimization of websites to enhance user experience and boost engagement. Led the development of branding materials, including logos and product designs, ensuring brand consistency across all channels. Drove a 30% increase in website traffic by implementing targeted content marketing strategies that significantly improved SEO performance and expanded the brand's online presence.

Feb 2021 – Mar 2023 · 2 yrs 1 mo

• Played an instrumental role in driving key digital marketing campaigns, collaborating closely with the development team to ensure seamless execution. Took ownership of website content management and SEO strategies, significantly improving online visibility and user engagement. Actively contributed to optimizing paid media campaigns, resulting in a substantial increase in customer engagement and brand reach.
• Accomplishments:
• · Increased website traffic by 40% within six months through enhanced SEO efforts, improving search engine rankings and organic reach.
• · Boosted customer conversion rates by 25% through targeted content updates and strategic adjustments to website layout and navigation.
• Reduced paid media acquisition costs by 15% while increasing overall customer engagement by optimizing campaign targeting and refining ad copy.
• · Led the development and execution of A/B testing campaigns that improved the click-through rate (CTR) of paid ads by 20%, leading to a higher ROI.
• · Collaborated with cross-functional teams to launch new digital products and services, contributing to a 30% increase in product sales

Feb 2021 – Aug 2022 · 1 yr 6 mos

• As part of the Youth Employment Service (YES) Programme, I gained extensive hands-on experience across various roles within ITC Business Administrators (PTY) LTD. My primary responsibilities included:
• · Debt Collection Agent: Managed and facilitated debt recovery processes, ensuring effective communication with clients and meeting collection targets. Developed strong negotiation and problem-solving skills while maintaining a high level of customer satisfaction.
• · Junior Campaigns Manager: Assisted in the development, planning, and execution of marketing campaigns. Collaborated with cross-functional teams to support campaign delivery and performance tracking, optimizing strategies to drive engagement and conversions.
• Facilitator: Conducted training sessions and facilitated workshops aimed at promoting organizational knowledge and improving operational efficiency within the team.
• · Through these roles, I developed both technical and soft skills, including campaign management, communication, and leadership. I also embraced digital learning interventions provided by the YES programme, gaining additional soft skills through work-readiness modules. My ability to adapt and integrate into the company's culture, coupled with my commitment to continuous learning, allowed me to make meaningful contributions during my tenure.