Dan Berlin

Co-Founder

Waltham, Massachusetts, United States23 yrs 2 mos experience
Highly Stable

Key Highlights

  • Dual advanced degrees in UX and Business.
  • Founder of a successful UX research consultancy.
  • Expert in user-centered design and research methodologies.
Stackforce AI infers this person is a UX Research expert with a strong focus on Healthcare and Technology sectors.

Contact

Skills

Core Skills

User Experience (ux)User Research

Other Skills

Research OpsInterviewingUsabilityUser InterviewsUsability TestingUser ExperienceResearch DesignCareer GuidanceEthicsUX StrategyStatisticsCard SortingNeuromarketingUsability EngineeringHuman-computer Interaction

About

Experienced UX research consultant with dual advanced degrees: MS in Human Factors in Information Design + MBA. Passionate about collecting actionable user data. Knowledgeable about eye tracking, biometrics, and choosing the right UX research technique to maximize design ROI. Strong communicator, team player and leader, recognized for ability to work effectively with all departments and levels within an organization. Dedicated to understanding more about the mind so that we can create amazing interfaces. Proprietor of Watch City Research and PhD in Business student at Bentley University.

Experience

Bentley university

3 roles

Adjunct Lecturer

Promoted

Mar 2025Present · 1 yr · Waltham, Massachusetts, United States

  • Teaching the Testing and Assessment class in the MS in Human Factors in Information Design program

UX Career Advisor

Jan 2023May 2023 · 4 mos · Waltham, Massachusetts, United States

  • Met with Bentley MSHFID students to offer insight into career paths and provide advice on resume and portfolio preparation. Created a "UX career handbook" which provided students with key information and tactics for leveling up their UX career.

Instructor

Apr 2020Mar 2025 · 4 yrs 11 mos · Waltham, Massachusetts, United States

  • Taught the Usability Research class in the Bentley University UX Certificate program

Watch city research

Founder and Principal

Apr 2021Present · 4 yrs 11 mos · Waltham, Massachusetts, United States

  • Provide user experience (UX) research services to companies who want to maximize the impact and ROI of user research. Conduct user interviews, usability studies, card sorts, tree studies, and other research methods to provide design teams with meaningful, actionable user insights.
  • Past projects include: pharmacist business process interviews, hospital website generative and evaluative research, consumer service journey map, usability of a Google Cloud product, and many others.
User Experience (UX)User ResearchResearch OpsInterviewingUsability

Mad*pow

5 roles

SVP, Experience Research & Experience Ops Coordinator

May 2019Apr 2021 · 1 yr 11 mos

  • Managed a team of user researchers, ensured efficient team resourcing, instilled the team & agency with a passion for rigorous UX research, and maximized client ROI on research activities
  • Integrated research activities into ongoing agency projects
  • Provided sales support to ensure research projects are scoped properly and profitably
  • Conducted a wide variety of UX research techniques: usability, IDIs/TDIs, usefulness/desirability, eye-tracking, surveys, ethnography, card sorting, collaging, user interviews, participatory design sessions, and many others
  • Clients included industry leaders in financial services, healthcare services, pharmaceutical manufacturers, educational platforms & publishers, technology firms, car manufacturers, white-goods manufacturers, insurance providers, higher education, and non-profit organizations
  • Manager and technical lead for a usability lab; built out our usability lab from scratch and by hand
  • Particular expertise in conducting accessibility research
  • Conducted a study for FDA approval of a medical device, meaningful use studies, and other advanced research methods

Vice President, Experience Research

Promoted

Mar 2016Apr 2019 · 3 yrs 1 mo

Managing Director, Experience Research

Mar 2013Mar 2016 · 3 yrs

Experience Research Director

Mar 2011Mar 2013 · 2 yrs

User Experience Consultant

Aug 2010Mar 2011 · 7 mos

  • Conducted, analyzed, and presented findings for usability studies and focus groups.

Kent state university

Adjunct Professor

Aug 2014Dec 2014 · 4 mos

  • Taught Information Technology in the MS in UX Design program.

Bentley university

Instructor

Sep 2013Oct 2013 · 1 mo · Waltham, MA

  • Taught "Measuring Emotional Engagement" in the Bentley UX Certificate program. This course focused on the reasons that we should engage users' emotions and how we can measure these via eye-tracking and biometric feedback.

Berlin consulting, llc

Principal

Jul 2010Mar 2011 · 8 mos

  • Provided user experience consulting to businesses and agencies. Performed usability studies & discovery research for a number of clients.

One to one interactive

Senior Research Associate

Jul 2008Jul 2010 · 2 yrs

  • Performed usability and neuromarketing research across a wide range of industries. These included expert & heuristic reviews, usability studies, and discovery research for banks, universities, cable operators, health organizations, and many others. Helped to develop a patent pending algorithm to interpret neurological and emotional data. Designed and helped develop software to control OTOinsights' neuromarketing platform.

Emc corp

Student Consultant

Oct 2007Apr 2008 · 6 mos

  • Researched security product offerings & competitor products. Then provided recommendations on how to position and market the product to potential customers.

Bentley design and usability center

Research Intern

May 2007Aug 2007 · 3 mos

  • Helped design and carry out usability studies for various types of products. These included: an insulin pump, car manufacturer Web site, and high-end audio components.

Seachange international

3 roles

Business Applications Programmer

May 2006Mar 2007 · 10 mos

  • Developed and did upkeep on a Visual Basic Excel based server configuration, costing, and pricing tool.

Configuration Specialist

Nov 2004May 2006 · 1 yr 6 mos

  • Provided sales support to ensure that quoted orders were technically sound.

Technical Support Specialist

Sep 2000Nov 2004 · 4 yrs 2 mos

  • Provided customer support for digital ad insertion, video on demand, satellite distribution, and broadcast servers, including their associated softwares.

Morrison, mahoney, and miller, llp

Help Desk Specialist

Jun 1999Sep 2000 · 1 yr 3 mos

  • Provided technical support to lawyers and their admins.

Eisner camp

AV Specialist

Jan 1996Jan 1998 · 2 yrs

  • Distributed and setup audio & video equipment.

Education

Bentley University - McCallum Graduate School of Business

Doctor of Philosophy - PhD — Business - Experience Design

Aug 2023May 2027

Bentley University - McCallum Graduate School of Business

MSHFID + MBA — Human Factors in Information Design

Jan 2006Jan 2008

Brandeis University

BA — Psychology

Jan 1995Jan 1999

Bethpage High School

Jan 1991Jan 1995

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