Jasmeen Kaur

Head of Design

Pune, Maharashtra, India16 yrs experience

Highly Stable

Key Highlights

17 years of experience in product design across multiple industries.
Led design strategy for products used by over 150 million users.
Built and scaled high-performing global design teams.

Stackforce AI infers this person is a seasoned design leader in Fintech and Oil & Gas sectors.

Contact

Skills

Core Skills

User Experience Design (ued)Product Design

Other Skills

Defining RequirementsUser Experience (UX)Agile MethodologiesEmpathy MappingWireframingPeople ManagementStakeholder ManagementInformation ArchitectureHeuristic AnalysisVisual DesignDesign ThinkingFinTechProduct InnovationArt DirectionLogo Design

About

Design isn't just what I do, it's how I shape better outcomes for users, teams, and businesses alike. With 17 years of experience, I have led product design across Fintech, E-learning, IT, and networking, delivering thoughtful, scalable solutions rooted in empathy and clarity. Throughout my journey, I have collaborated closely with engineers, product managers, and stakeholders to tackle complex challenges, guiding projects through the full design lifecycle, from discovery and research to high-fidelity execution and implementation. I am passionate about building teams that create with purpose, design cultures where curiosity, learning, and shared vision fuel creativity. As a hands-on practitioner and design leader, I value clarity in problem framing, intention in decision-making, and craftsmanship in execution. I approach every challenge with curiosity, care, and the belief that design, at its best, is a force for transformation.

Experience

Bp

3 roles

Design lead for P&O - Global

Promoted

Sep 2025 – Present · 6 mos

Head of Design (Interim)

May 2025 – Mar 2026 · 10 mos

Experience Design Lead

Oct 2024 – Sep 2025 · 11 mos

Lead global design strategy across BP’s Oil and Gas digital portfolio, aligning experience design with business transformation goals.
Partner with business leads to identify upcoming strategic opportunities where design can drive measurable business outcomes and operational efficiency.
Build and scale a high-performing global design team, recruitment, and career growth pathways and help develop designers into subject matter experts.
Lead the integration of emerging technologies into design workflows to improve quality, speed, and scalability.
Lead the Design Guild to support a culture of design excellence and continuous learning, establishing design frameworks, and embedding user-centered practices across the organization.

Mastercard

Manager - Product Experience Design

Jun 2024 – Oct 2024 · 4 mos · Pune, Maharashtra, India

Led product design for the contactless payment portfolio, supporting Mastercard’s global digital payments strategy.
Defined and drove the UX roadmap for 19-country product rollout, aligning with business, engineering, and regional teams.
Defined UX opportunities and processes to scale secure, user-friendly payment experiences across diverse markets.

User Experience Design (UED)Defining RequirementsUser Experience (UX)Product DesignAgile MethodologiesEmpathy Mapping+9

Western union

Manager - User Experience Design

Dec 2017 – Jun 2024 · 6 yrs 6 mos · Pune, Maharashtra, India · Hybrid

Led design strategy for Western Union’s mobile and web products used by 150+ million users globally.
Defining strategic goals for UX, understanding the product roadmap, analysing the business priority, processes, and measurable sucess criteria.
Owned and scaled Western Union’s first design system, leading digital rebranding globally and unifying experiences across products.
Built foundational design operations including team rituals, peer reviews, onboarding improvements, and career development frameworks.
Facilitated hiring and scaling of a 25-member UX team in India and cultivating a strong design culture rooted in mentorship, purpose, and growth.
Led design for Retention, Acquisition, KYC, Payments and Growth pods, improving conversion, onboarding, and satisfaction across markets.
Ensuring smooth collaboration with other departments, aiming to solve problems, remove impediments and understand different points of view.
Ensuring that end-to-end UX process is followed for each project and assigning work based on right level of expertise, aspirations and interest.
Taking data-driven decisions, testing and iterating the solutions to provide right solutions for user and business.

Zensar technologies

Lead User Experience Designer

Apr 2015 – Sep 2017 · 2 yrs 5 mos · Pune, Maharashtra, India · On-site

Client: Cisco
Client communication and management ensuring the best CXM during the project lifecycle
Cultivating the most suitable UX processes, User Centric Designs and Concepts.
Delivering UX solutions for web portals, business applications, mobile apps, and interactive dashboards.
Creating project-level plan for UX research and design, including scoping, costing and facilitation
Working for UX solutions with cross-functional teams like Sales, Marketing, Product Management
and Manufacturing
Creating information architectures, performing user interviews, usability testing, card sorting & wireframes
Handling projects with a keen eye on details in terms of typography, layout, color and composition.
Mentoring the team of UI Designers and Front-end engineers for my projects.
Content proof-reading to maintain and enhance the quality.
Client Presentations on several internal and external Zensar/Cisco events.

User Experience Design (UED)Product DesignProduct Innovation

Six red marbles

Senior Designer

Feb 2012 – Oct 2014 · 2 yrs 8 mos · Gurgaon, India

Creating designs that strategically support and promote content & satisfy all aesthetic requirements.
Art briefing and buying
Image approval
Commission photography management
Image retouching, cutouts, image extension, color correction, add/remove props, etc.
Working closely with the Editors and Creative Lead to ensure the best designs
Team mentoring and design reviews
Timely delivering the project as per Client’s SLAs
Providing art and image briefs
Prepress production to ensure quality print output
Creating delivery schedules and maintaining trackers

User Experience Design (UED)Product DesignProduct Innovation

Self

Self Employed

Sep 2011 – Jan 2012 · 4 mos · New Delhi, India

Designing and construction of display and promotional materials
Conceptualising and executing content and design
Image research and buying
To liaison with the printer and getting the work displayed within the engineering college.
Designing branding and promotional materials like logos, business stationery, creative portfolios

Product Design

Q2amedia

Visualizer

May 2009 – Aug 2011 · 2 yrs 3 mos · New Delhi

Creative direction and UI Design for Cambridge University Press online course/realias
Project head for InkGarden.com template UI designs from concept to completion
Creating Page layouts, Conceptual design, High/Low Fidelity Prototyping
Designing management for Harper Collins primary books
Working on several projects at a time with excellent time management skills to deliver the right product at the right time.

Product Design