Tom Fishburne — Co-Founder

I started drawing cartoons on the backs of business cases as a student at Harvard Business School in 2000. My cartoons have grown by word of mouth to reach half a million business readers every week and have been featured by the Wall Street Journal, Fast Company, and the New York Times. In 2010, I started Marketoonist, a creative agency focused on the unique medium of cartoons. We create content marketing, thought leadership, and culture change campaigns with a sense of humor. We've worked with more than 200 businesses, including Google, Adobe, Braze, Microsoft, and LinkedIn. My most recent book is titled "Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings." I also illustrated 3 business books with Deloitte: "Provoke" (Wall Street Journal Bestseller), "Detonate" (National Bestseller), and "Work Disrupted." I’m a frequent international keynote speaker on marketing, innovation, and digital transformation, using cartoons to help tell the story. An underlying theme is the role of humor as a leadership skill. I spoke at the TED headquarters in New York on "The Power of Laughing at Ourselves at Work." I draw (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. I was interim CMO at HotelTonight, Marketing VP at Method Products, and marketed a variety of brands at Nestle and General Mills. While at iXL, one of the first digital agencies, I helped build web sites for Disney, Starwood, and Mayo Clinic. I started my marketing career selling advertising for the first English-language magazine in Eastern Europe. I live and draw near San Francisco with my family.

Stackforce AI infers this person is a MarTech expert with a strong focus on creative marketing and brand strategy.

Location: San Anselmo, California, United States

Experience: 29 yrs 1 mo

Skills

Marketing
Creative Direction

Career Highlights

Creator of Marketoonist, a leading cartoon marketing agency.
Keynote speaker on marketing and innovation using humor.
Authored bestselling books on marketing and business.

Work Experience

HotelTonight

Chief Marketing Officer (1 yr)

Marketoonist

Founder & CEO (15 yrs 5 mos)

method products pbc

Managing Director for International (3 yrs 9 mos)

Marketing Director | Home Care (10 mos)

Nestlé

Brand Manager | Haagen-Dazs (2 yrs)

General Mills

Associate Marketing Manager (3 yrs)

iXL (later acquired by Razorfish)

Account Director | Project Manager (3 yrs)

Velvet (Prague city magazine)

Advertising Director (1 yr)

Education

MBA at Harvard Business School

BA at University of Virginia

Tom Fishburne

Co-Founder

San Anselmo, California, United States29 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Creator of Marketoonist, a leading cartoon marketing agency.
Keynote speaker on marketing and innovation using humor.
Authored bestselling books on marketing and business.

Stackforce AI infers this person is a MarTech expert with a strong focus on creative marketing and brand strategy.

Contact

Skills

Core Skills

MarketingCreative Direction

Other Skills

Content MarketingHumor in MarketingCampaign DevelopmentCulture ChangeBrand MarketingConsumer ResearchSocial Media MarketingInternational MarketingBrand LaunchTeam LeadershipProduct LaunchCategory ManagementBrand ManagementProduct DevelopmentConsumer Marketing

About

Experience

Hoteltonight

Chief Marketing Officer

Jan 2013 – Jan 2014 · 1 yr · San Francisco Bay Area

While consulting periodically with HotelTonight from its start in 2010 until its acquisition by AirBnB in 2019, I took an operating role as CMO during a critical period of the company's growth.
While helping recruit full-time CMO candidates, I directly led the marketing team, including brand marketing, direct response, PR, editorial, and social media, including one of Instagram’s first-ever paid media campaigns. Oversaw company’s first deep-dive consumer research and creation of Brand DNA that harmonized marketing work across the company.

Brand MarketingConsumer ResearchSocial Media MarketingMarketing

Marketoonist

Founder & CEO

Oct 2010 – Present · 15 yrs 5 mos · San Francisco Bay Area

Marketoonist is a cartoon studio focused on marketing campaigns and internal culture change using the power of humor. We create marketoon campaigns designed to be content worth sharing. We've created over 200 content marketing campaigns for large organizations such as Google, SAP, and LinkedIn, and start-up organizations such as Flow, View, and Smartling.
We've also created internal culture change projects with large organizations such as DBS Bank, Innosight, PwC, and Unilever.
More at http://marketoonist.com

Content MarketingHumor in MarketingCampaign DevelopmentCulture ChangeMarketingCreative Direction

Method products pbc

2 roles

Managing Director for International

Promoted

Jan 2007 – Oct 2010 · 3 yrs 9 mos

Launched method brand into Europe in 16 trial stores at Waitrose while still based in San Francisco head office. Moved to London to open UK office and extended distribution to over 3,000 stores in under two years on a shoestring budget. Method named "UK Household Launch of the Year" by The Grocer. Extended international launches to Ireland and France. Promoted to lead overall international business, including Canada, Australia, and Korea. Led a 10-person team across marketing, sales, operations, and finance.

International MarketingBrand LaunchTeam LeadershipMarketing

Marketing Director | Home Care

Mar 2006 – Jan 2007 · 10 mos

Led cleaning category for method during a period of significant growth. Launched new products, including omop, featured by Fast Company naming method the 16th most innovative company.

Product LaunchCategory ManagementMarketing

Nestlé

Brand Manager | Haagen-Dazs

Jan 2004 – Jan 2006 · 2 yrs

Brand management, new product development, and consumer marketing for Haagen-Dazs.

Brand ManagementProduct DevelopmentMarketing

General mills

Associate Marketing Manager

Jan 2001 – Jan 2004 · 3 yrs

Brand management, new product development, and consumer marketing for Yoplait, Green Giant, and Cheerios.

Brand ManagementConsumer MarketingMarketing

Ixl (later acquired by razorfish)

Account Director | Project Manager

Jan 1997 – Jan 2000 · 3 yrs · San Francisco Bay Area

Led digital marketing campaigns and large-scale web development for Fortune 1000 clients including Disney, Mayo Clinic, Virgin Atlantic, Starwood, OAG, and Midwest Express Airlines.

Digital MarketingWeb DevelopmentMarketing