Anjali Thukral Dua

Product Manager

Gurugram, Haryana, India21 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Doubled market share and boosted CSAT by 35%
Launched multiple SaaS products in record timelines
Improved delivery efficiency by 70% through agile transformation

Stackforce AI infers this person is a SaaS Product Leader with expertise in customer experience and digital transformation.

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Skills

Core Skills

Product ManagementProject Management

Other Skills

Product DevelopmentProject Management Office (PMO)Design ThinkingClient ServicesUsability TestingWireframingStakeholder EngagementProduct LeadershipProduct DesignProject DeliveryProduct Road MappingCustomer ExperienceProgram ManagementRequirements GatheringRequirements Analysis

About

Senior Product Leader with 21+ years of experience building enterprise and SaaS products that drive measurable business outcomes. Passionate about data-driven innovation, customer-centric design, and translating strategy into scalable products. Proven success in leading cross-functional teams, defining product vision, and launching platforms that enhance loyalty, engagement, and ROI. My career has been about turning product vision into business impact—from launching products in record timelines to doubling market share and driving customer satisfaction gains of 30%+. I have successfully delivered huge product portfolios, built global partnerships (US, APAC, Middle East), and led cross-functional teams to deliver innovation at scale. I believe in establishing solid workplace relationships and fostering teamwork. Highlights of my work: 1. Scaled market share 2X and boosted CSAT by 35% by driving product innovation. 2. Launched multiple SaaS products including Digital Receipts, Rewarding Platform, Rule engines and Marketing Automation in record timelines, accelerating GTM. 3. Improved delivery efficiency by 70% through agile process transformation. 4. Drove 40% increase in adoption & awareness via targeted GTM campaigns. 5. Enabled client acquisitions by collaborating on pre-sales product strategies. 6. Delivered enterprise apps for global clients (Skechers, Blackberry, Levis, Shopperstop, Bata India and APAC, KillerJeans, Haldiram, Belgian Waffle, Impressario, Royal Orchid hotels, Hyatt, Spykar Citibank, Uno Minda, JAI etc)

Experience

Easyrewardz software services

2 roles

Sr. Product Manager

Apr 2023 – Present · 2 yrs 11 mos

Product ManagementProduct Development

Project Manager

Mar 2019 – Mar 2023 · 4 yrs

Project Manager- Technology EasyRewardz
Product Management
. Program Management
Working as project manager for multiple clients in APAC and EMEA region.
Managing Loyalty Engine setup for the clients.
Managing deployment of whastApp business product- Shopster
Successfully owning the roadmap, design, development and deployment of the product- E-Receipts/Digital Invoice
Serve as the link of communication between key customers and internal teams
Ensure the correct products and services are delivered to customers in a timely manner.
Play an integral part in generating new sales that will turn into long-lasting relationships
Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.
Interdepartmental coordination- BA, Design team, Tech team, strategy team, operations team, campaign team
Tracking projects across multiple groups.
Actively involved in design and development of different CRM products owned by the organization

Project Management Office (PMO)Design ThinkingProject Management

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Manager Projects

Sep 2010 – Dec 2018 · 8 yrs 3 mos · New Delhi Area, India

Sr. Manager Technology
Manage client accounts- International and domestic.
Manage the development of GIS based web and mobile applications.
Analyze and evaluate customer business problems and develop solutions to meet business requirements.
Set, communicate and continually manage project expectations with the team members and stakeholders.
Delegate tasks and responsibilities to appropriate personnel.
Track project milestones and deliverables.
Interdepartmental communication.
Responsible for ISO certification in the organization. Handled the role of Management Representative for ISO.

Project Management Office (PMO)Design ThinkingProject Management

Bluefountainmedia

Project Manager

Jan 2010 – Jun 2010 · 5 mos · Gurgaon, Haryana

Account manager for 3 US clients.
Coordination with the marketing team in US office and the technology team in India office.
Draft and submit budget proposals for the new projects.
Develop action plans, provide expertise in response to client needs, and support and advise project teams
Develop project plans and related communications documents.
Estimate the resources and team needed to achieve project goals, task allocation and monitoring.
Effectively communicate project expectations to team members and stakeholders in a timely and clear fashion.
Identify and resolve issues and conflicts within the project team.
Plan, schedule and track project timelines and milestones and deliverables.
Develop and deliver progress reports, proposals, requirements documentation,
Screening new projects and conducting feasibility studies to assess the financial viability of projects and growth opportunities.
Projects handled:
http://www.sandralee.com
http://www.estadeboda.com/
http://www.betterwaters.com/
Worked on architecture design and development of the inhouse custom CMS

Design ThinkingUsability TestingProject Management

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3 roles

Project Manager

Promoted

May 2007 – Dec 2009 · 2 yrs 7 mos

Plan, organize, direct, control and evaluate day to day operations of projects
Manage project's work flow and performance
Define the scope, requirements, design, detailed work plan and schedule for project.
Responsible for successful delivery the project, as per the client requirements
Prepare and share the progress reports with the stakeholders
Coordinate activities across different departments
Team maintenance, development and motivation
Recruitment and induction of new team members
Develop new and unique ways to improve operations of the project

Design ThinkingUsability TestingProject Management

Programmer Analyst

Promoted

May 2006 – May 2007 · 1 yr

To develop and maintain applications and databases
Help the team members with technical and procedural questions; mentoring team members.
To identifies client requirements to understand thier service requirements
To arrange project requirements in programming sequence by analyzing requirements; preparing a work flow chart and diagrams.
Performing code review and application testing
Document and report preparation tokeep the management informed