Andy Vandervell

Digital Marketing Specialist

London, England, United Kingdom18 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Grew WIRED UK users by 90% in three years.
Launched successful Substack newsletter with 100k+ subscribers.
Built high-performing SEO content teams at multiple companies.

Stackforce AI infers this person is a Media professional with a strong focus on SEO and content strategy.

Contact

Skills

Core Skills

Content StrategySeoAudience DevelopmentEditorial Strategy

Other Skills

Content ManagementYouTubeAudience GrowthAffiliate MarketingTeam ManagementVideo ProductionEditorial ManagementOnline PublishingBloggingJournalismOnline JournalismOnline VideoBrand LanguageWeb VideoTechnology Journalism

About

Formerly a journalist and editor for some of UK's leading consumer brands, now I work with digital teams to grow online audiences across all platforms, specialising in SEO and content strategy.

Experience

Posthog

Content Lead

Jan 2022 – Present · 4 yrs 2 mos · London Area, United Kingdom · Remote

I write and edit words, and manage all the content teams at PostHog, currently comprising Editorial, Docs & Wizard, and our YouTube team. Launched Product for Engineers, our Substack newsletter with 100k+ subs, and did a whole bunch of very effective SEO things. Currently focused on building out our YouTube team, so get in touch if you're interested in joining that adventure.

Content ManagementSEOYouTubeContent Strategy

Ladbible group

Head of Audience Development

Aug 2020 – Dec 2021 · 1 yr 4 mos · Greater London, England, United Kingdom

Grew portfolio SEO traffic by 35% YoY and built a new SEO content team that was responsible for the second biggest article of the year across the portfolio, with over 2 million sessions to one article via organic search.

SEOAudience Development

Condé nast britain

Audience Growth Manager, Wired UK

May 2017 – Aug 2020 · 3 yrs 3 mos · London, United Kingdom

Grew monthly users to WIRED UK by 90% over three years and launched the brand's affiliate content proposition, WIRED Recommends, £250k AAR.

Audience GrowthAffiliate MarketingAudience Development

Trustedreviews.com at ipc media

5 roles

Acting Editor, TrustedReviews

Feb 2017 – Apr 2017 · 2 mos

Managed a team of 14 writers, social editors and video producers, an office move and our switch to remote/flexible working. Over my four years at TrustedReviews, it grew from 3.5 million monthly users to 14 million.

Team ManagementEditorial Strategy

Head of Trending Content & Video, TrustedReviews

May 2016 – Feb 2017 · 9 mos

This role involved managing a multi-discipline team of 12 people, and building two new teams focused on trending content and video. TrustedReviews grew 40% YoY in 2016 to over 14 million users and 90% of that growth came from the new trending content team. Video grew exponentially to over two million views per month and YouTube subscribers more than trebled in six months.

Team ManagementContent Strategy

Deputy & Homes Editor, TrustedReviews

Promoted

Oct 2014 – May 2016 · 1 yr 7 mos

Launched the Home Appliances vertical while continuing in my role as Deputy Editor. Within a year, TrustedReviews was established as a leading source of home appliance product reviews and buying advice in the UK. We secured #1 search positions for numerous key terms and attracted lucrative advertising commitments from Dyson as a result.

Content ManagementSEOContent Strategy

Deputy Editor, TrustedReviews

Promoted

Apr 2013 – Oct 2014 · 1 yr 6 mos

I joined a new and inexperienced team requiring guidance and leadership. I put in place new processes to smoothly manage day-to-day editorial output, and coached the editorial team to develop their writing and SEO skills. In the first 12 months, TrustedReviews' audience more than doubled.

Editorial ManagementSEOEditorial Strategy

Various Positions

Jan 2007 – Oct 2010 · 3 yrs 9 mos

Started as Staff Writer and eventually became a Reviews Editor, responsible for managing several product verticals and freelance contributors.

Which?

Deputy Technology Editor

Oct 2010 – Apr 2013 · 2 yrs 6 mos

Responsible for technology coverage in Which? magazine and Which.co.uk. Launched the brand's first news blog, Which? Tech Daily, which grew to over 150k monthly users within 12 months.

Editorial ManagementContent StrategyEditorial Strategy