Håkan Sjöberg

Co-Founder

Stockholm, Stockholm County, Sweden42 yrs 11 mos experience
Highly Stable

Key Highlights

  • Founder of Venizum, a Salesforce-native ISV partner.
  • Author of 'The Translation Layer' launching at Dreamforce 2025.
  • Expert in AI and large language models for global communication.
Stackforce AI infers this person is a SaaS and MarTech expert with a focus on translation and localization solutions.

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Skills

Core Skills

Translation ManagementSalesforce IntegrationMarketing TechnologyDevelopment Process OptimizationTeam LeadershipProduct ManagementIt ManagementWeb Application DevelopmentMarketing Materials ManagementDigital PrintingVariable Data PrintingDepartment BuildingDigital Printing Research

Other Skills

LocalizationMachine LearningSalesforce.com DevelopmentBig DataPerformance Based MarketingPdfCMSXMLColor ManagementQuarkXPressPrint ManagementB2BPre-pressE-commerceCOBOL

About

Founder, Author & Salesforce ISV Innovator I’m the Founder & CEO of Venizum, a Salesforce-native ISV partner focused on making translation and localization a core part of enterprise infrastructure. We build solutions like Verbis and the upcoming Lingua LLM, enabling global organizations to deliver secure, multilingual customer experiences directly inside Salesforce — from Messaging and Case Management to Knowledge and Data Cloud. With more than a decade in B2B technology, my focus is on solving one of the biggest challenges in digital transformation: language at scale. Translation is no longer a side process — it’s infrastructure that powers trust, compliance, and revenue. This year I’m launching my first book, The Translation Layer: Enabling Global Communication in the Salesforce Ecosystem, at Dreamforce 2025. The book is both a technical and strategic guide to building translation-native enterprises with AI, LLMs, and Salesforce architecture at the center. I work at the intersection of: — AI & Large Language Models – bringing context-aware, secure multilingual intelligence into Salesforce. — Enterprise Localization Strategy – turning translation from a cost center into a growth enabler. — Global Salesforce Ecosystem – scaling innovation across ISVs, customers, and partners worldwide. If you’re passionate about AI, Salesforce, or creating truly global digital experiences, let’s connect.

Experience

The translation layer

Author, The Translation Layer

Jun 2025Present · 9 mos · Remote

Venizum

2 roles

Founder and CTO at Venizum Marketing Technology

Jan 2024Present · 2 yrs 2 mos

Founder & CTO

Jan 2021Jul 2024 · 3 yrs 6 mos

  • Venizum is the first TMC (translation management connector) native on Salesforce that makes sure you have a seamless end-to-end translation and localization process. Connect to any Salesforce Cloud or your current translation management system. Plug in your desired connectors, and watch the power of automation work its magic.
  • Collaborate with your translators inside Salesforce on asynchronous communication
  • Have real-time translation in all real-time communications channels such as Chat, SMS, Chatter, etc
  • Build your translation process and optimize the cost and time of your launches
  • Ensure that your company's terminology is considered when translation and localization appear. Terminologies such as products, brand names, and customer clubs are perfect examples of what you do not want to have translated. Verbis picks up your translation errors and ensures they never appear again by utilizing machine learning. Use that same translation memory for all your Salesforce Clouds.
  • Venizum mission is to gather all content creators and editors in one place to take advantage of the synergies. Content born in Salesforce shall not need to leave Salesforce to get modified or translated.
  • Contact me today, and I will explain more.
  • https://www.venizum.com/
Translation ManagementLocalizationSalesforce IntegrationMachine Learning

Proof analytics

Senior Vice President, R&D and Development

Jan 2020Dec 2020 · 11 mos · Stockholm, Sweden and Bangalore, India

Landängen invest ab

CEO

Jan 2014Present · 12 yrs 2 mos · Stockholm

Musqot marketing technology ab

CTO Co-Founder

Jan 2014Dec 2020 · 6 yrs 11 mos · Stockholm, Sweden

  • Focusing on the planning and tracking of marketing campaigns, Musqot brings powerful applications to marketing professionals. We do this in a new way – the easy way!
  • Our solutions are built on the Salesforce1 cloud platform, making marketing technology more accessible than ever before.
  • http://www.musqot.com

Brandsystems international

2 roles

Head of development,

Promoted

Jan 2013Dec 2013 · 11 mos

  • Optimizing, structuring development process in the Indian (Bangalore) office (product development unit). As head of development I was responibility for.
  • Securing knowledge transfer and coaching of mid management in india office
  • Part of the Innovation team and a competence link between development and the sales partner support team in Sweden.
  • Leadership, management & motivation of a multi-functional team of development & support staff
  • Optimizing and improving development process and saas delivery.
  • BrandSystems is a independent company in the Finnish media house Nordic morning http://www.nordicmorning.com/
  • BrandSystems is part of the Gartner’s MRM Magic Quadrant
Marketing TechnologySalesforce Integration

IT and Application Manager

Oct 2008Jan 2013 · 4 yrs 3 mos

  • With the acquisition of Optimaker from Optiteam I became responsible for the implementation of Optimaker's functionality into BrandSystems’ MRM platform. After the implementation of the functionality, I was the Product owner for the MediaGenerator and MediaBank modules of BrandSystems’ MRM platform.
  • In this role I was actively collaborating with the development department in India, as responsible for the entire development process for these modules. In addition to this, I was also responsible for BrandSystems internal and external IT issues and hosting for clients, internal IT support and telephony.
Development Process OptimizationTeam Leadership

Optiteam

Technical Development, VP

Jan 2001Jan 2008 · 7 yrs · Stockholm, Sweden and Bangalore, India

  • I co-founded Optiteam AB, a company developing the web application Optimaker for handling graphical and marketing materials, creating original print files from templates, ordering and stocking of marketing materials.
  • Optiteam was one of the first OEM partners to Quark Media House, driving the development of Quark Dynamic Document Server together with Quark.
  • Within the technical development operations of Optiteam, I was also responsible for the architecture and development of a custom application for the Indian development office.
  • 2008 BrandSystems bought the assets from Optiteam including the rights to Optimaker.
Product ManagementIT Management

Digital print sweden

2 roles

CEO

Promoted

Jan 2000Jan 2001 · 1 yr · Stockholm, Sweden

  • Digital Print Sweden (DPS) was a subsidiary of Nyman & Jonsson AB (family company). DPS was a pioneer in in 4-color variable data high volume printing, as a beta customer of the Xeikon / VariScript rip. We developed workflows and produced direct marketing material and statements with full variable data. This was done in technical cooperation with Xeikon in Belgium and Varis in the UK. For the go-to-market with this product, DPS collaborated with DNG (Dial Next Group).
Web Application DevelopmentMarketing Materials Management

VP

Feb 1994Sep 1996 · 2 yrs 7 mos · Stockholm, Sweden

  • EU research “Next generation of digital printing” part of IPEG program in a joint venture with Veerhousen digitalprint BV in Nederland for digital printing in 4-color.
  • This was a project to find out how to apply the new digital-print technic from Xeikon and Indigo, to market of printing industry.
Digital PrintingDepartment Building

Igp, integrerad grafisk produktion ab

Head of Digital Print

Jan 1996Jan 2000 · 4 yrs · Stockholm, Sweden

  • At IGP (Integrated Graphic Production) I was responsible for building up a new digital printing department, based on the EU report from Digital Print Sweden. I built up an operation that, already during its’ 2nd year, had sales of 12 million SEK and generated a positive Ebit result.
  • I was also a member of the IGP management team.
Digital PrintingVariable Data Printing

Nyman & jonsson ab

CFO

Jun 1982Sep 1996 · 14 yrs 3 mos · Sundsvall, Sweden

  • Family business, in Printing industry and office supply.
Digital Printing Research

Education

Umeå University

Diploma in Marketing Specialist

Jan 1983Jan 1984

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