Rachel Karten

Founder

Los Angeles, California, United States12 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Author of a top business newsletter with 100K subscribers.
Led award-winning social media campaigns at Bon Appétit.
Consulted for major brands like Google and CAVA.

Stackforce AI infers this person is a Social Media Marketing expert with a strong background in content strategy and brand development.

Contact

Skills

Core Skills

Social Media MarketingDigital MarketingContent Strategy

Other Skills

Social Media StrategyMarketing CampaignsInfluencer ProgramsCopywritingNewslettersSocial Media ManagementTeam LeadershipAward-winning CampaignsSocial Media MeasurementCreative DirectionFacebookResearchBloggingPhotoshopEditing

About

I’m Rachel Karten, author of Link in Bio newsletter and social media consultant based in Los Angeles. I have worked in social media for over ten years and previously led the social media team at Bon Appétit. I now write a newsletter called Link in Bio which has over 100,000 subscribers and consult for brands like CAVA, Google, and west elm. Link in Bio is one of the top business newsletters on Substack and has been featured in the Wall Street Journal, Grub Street, Slate, CNBC, and more. Want to work with me? Shoot an email over to rachelkartengroup@caa.com.

Experience

Link in bio

Author and Creator

Feb 2021 – Present · 5 yrs 1 mo · Los Angeles, California, United States

Link in Bio is an essential resource for anyone working in social media. The newsletter is one of the top business publications on Substack and has been featured in the Wall Street Journal, Grub Street, Slate, CNBC, and more.

Milk karten

Social Media Consultant

Jan 2021 – Present · 5 yrs 2 mos · Los Angeles, California, United States · Remote

I’m a social media consultant helping brands build value-driven social strategies that delight. I've worked with clients like CAVA, west elm, Google, and more on social media strategies, marketing campaigns, and influencer programs.
I also write a newsletter called Link in Bio. It has over 100K subscribers and is a top business newsletter on Substack. I've interviewed social experts at places like Duolingo, NASA, Sesame Workshop (the person behind @elmo!), Topicals, and lots more.

Social Media StrategyMarketing CampaignsInfluencer ProgramsSocial Media MarketingDigital Marketing

Bon appetit

3 roles

Associate Director, Social Media

Promoted

Mar 2019 – Aug 2020 · 1 yr 5 mos

Led the social media team at Bon Appétit and Epicurious. During my time we won a Webby award and a prestigious National Magazine Award (ASME) for Best Social.

Social Media ManagementTeam LeadershipAward-winning CampaignsSocial Media MarketingDigital Marketing