Mar 2017 – Feb 2019 · 1 yr 11 mos · Irvine, CA

• Xelleration is a System Integrator (SI) providing Cloud services to some of the most reputable end customers. As a Microsoft Managed Partner with nine (9) Gold competencies, Xelleration specializes in a broad range of skills around Application Development, Application Modernization, Cloud Platform, Collaboration, Business Intelligence, Customer Relationship Management, Internet of Things, Artificial Intelligence, Machine Learning, and Disaster Recovery, among others.
• Xelleration is also a certified AWS Standard Consulting Partner and is skilled in building and supporting virtually any workload in the cloud.

Aug 2014 – Mar 2017 · 2 yrs 7 mos · Rancho Santa Margarita, CA

• Planned strategic positioning of the corporate brand and execute on the overall marketing plan.
• Rebranded and created new systems for the marketing and sales process to enhance the success rate of opportunity win rates in a shorter sales cycle.
• Oversaw marketing campaign roadmaps and identified opportunities to leverage new and innovative tools and CRM systems.
• Implemented end-to-end target email campaign planning including strategy, creative development, lead segmentation, list pulls, QA/QC, execution, and reporting.
• Monitored real time analytics on campaigns to effectively measure audience reach, A/B tests, click-through rates, open rates, etc.
• Constructed, execute and analyze the corporate email marketing campaign and direct marketing initiatives.
• Improved sales presentations, template proposals, and other marketing collateral with clearer messaging and brand voice.
• Liaised with prospective clients to secure new partnerships.
• Generated content marketing initiatives for a cohesive marketing message across all mediums.
• Facilitated logistics for tradeshows, marketing events, webinars, etc.
• Created website wireframes with clear action pathways and primary and secondary call to actions for enhanced lead generation and oversee the redesign process.
• Developed and maintained web content (copy, graphics, animations, downloads).
• Managed the marketing team to execute on all marketing related tasks at a proven success rate.
• Developed direct marketing initiatives and delegate day-to-day action items.
• Served as the project manager on various accounts to manage timelines, budgets, expectations, quality deliverables, and maximize campaign KPIs.
• Managed a network of freelance contractors and create appropriate teams for each project.
• Coordinated logistics for productions including planning shoot schedules, securing crew, detailing shoot lists, handling scripts for teleprompting, etc. to ensure successful delivery in post-production.

Mar 2013 – Aug 2014 · 1 yr 5 mos · Irvine, CA

• Managed the Marketing department and oversaw all day-to-day responsibilities.
• Planned strategic positioning of marketing collateral, increasing production by 200% year over year.
• Created presentations for national conferences on topics including: Website Engagement, Social Media Marketing, Search Engine Optimization (SEO), Future Technology Trends, ROI, Internet Connected TV (IPTV), etc.
• Facilitated logistics for tradeshows, including shipping of booth materials, marketing handouts, business card collection, and coordinating team travel and schedules.
• Pitched and secured seminar slots for our executives at trade shows and handled all logistics.
• Administered webinars, coordinated participants, managed invitees, created presenting materials, etc.
• Strategized new initiatives at weekly meetings to optimize bottom-line results for existing clients.
• Drafted public relations campaigns for clients and executed within the scope of the Digital Marketing Plan.
• Constructed and executed the corporate email marketing campaign.
• Produced press releases and distributed press announcements to media outlets.
• Pitched press opportunities and coordinated interviews to increase brand awareness.
• Initiated email capture methods for lead generation.
• Handled inbound leads and secured client contracts.
• Compiled lead generation reports using a web-based CRM database.
• Liaised with the Project Management team to delegate Designer and Developer tasks.
• Assisted in responding to Request For Proposals (RFP).
• Planned and led monthly company meetings, including the facilitation of activities across three branch locations.
• Performed an annual audit of the Marketing budget and strategized budget allocation for subsequent years.
• Implemented and hosted quarterly webinars for lead nurturing efforts.
• Managed the corporate website and B2B social media initiatives.
• Interviewed, onboarded, trained and supervised the Marketing internship program.

Feb 2013 – Mar 2013 · 1 mo · Los Angeles, CA

• • Handled red carpet interviews with mainstream media outlets for Grammy-nominated talent for the televised Grammy Awards show.

May 2010 – Mar 2013 · 2 yrs 10 mos · Santa Monica, CA

• Titles I worked on include: The Switch, 50/50, Harold & Kumar series, Young Adult, LOL, Seeking a Friend for the End of the World, Hope Springs, The Possession, Evil Dead, This is the End, Last Vegas, Oldboy, Neighbors, and more. My IMDB: http://m.imdb.com/name/nm3257621/
• Collaborated in optimizing placement of company press announcements to seek out brand enhancement opportunities.
• Drafted press releases and circulated through a process of approvals by executives and talent representatives.
• Conducted research screenings to collate marketing data for upcoming films.
• Proofed and drafted content for all internal material (e.g., executive bios, corporate profiles).
• Liaised with studios in launching online assets (e.g., trailer debuts, exclusives, first look teasers).
• Assisted in awards campaigns for films nominated by the Golden Globe® and Independent Spirit Awards.
• Tabulated data from research screenings and created reports for filmmakers' review.
• Produced promotional reels using Final Cut Pro to sell international distribution rights at film markets.
• Handled event logistics for the American Film Market, Berlin Film Festival, Cannes Film Festival, and other major international film festivals.
• Designed invitations, congratulatory ads, signature tiles, and company holiday cards using Adobe Photoshop.
• Generated weekly status reports and calendar charts to track department-related updates.
• Tracked and circulated daily press breaks to filmmakers and appropriate distribution lists.
• Processed marketing selects from raw b-roll and electronic press kit (EPK) footage.
• Handled publicity selects from unit stills and oversaw the online photo lab system.
• Obtained talent approvals on all contractually obligated assets.
• Managed legal delivery of marketing assets for each feature film.
• Interviewed, on-boarded, trained and supervised the department’s interns.

Dec 2009 – Jan 2010 · 1 mo · Los Angeles, CA

• Handled red carpet interviews for Grammy-nominated talent.
• Coordinated interviews with major press outlets for the televised Grammy Nominations Concert Event.

Sep 2008 – Jan 2010 · 1 yr 4 mos · Beverly Hills, CA

• Developed relations with high-end fashion brands (e.g., BCBG, Jimmy Choo, Marc Jacobs) to dress clients for photo ops and major awards events.
• Pitched talent to secure publicity features and events.
• Managed media credentials and allocated media positions on the press line for major red carpet events.
• Served in a Publicist capacity for clients at film premieres, interviews, and other red carpet events.
• Scheduled ground transportation for honorary A-list talent and served as the point person for transportation inquiries at the Noble Humanitarian Awards.
• Created staff badges using Adobe Photoshop and credentialed a team of over 50 staff members for the Noble Humanitarian Awards.
• Ran logistics alongside some of the most prominent producers in the industry including Michael Seligman (Oscars), Danette Herman (Emmys), and Tisha Fein (Grammys).
• Supervised interns on a daily basis and delegated day-to-day tasks.
• Distributed monthly invoices to over 40 clients and assisted with all accounting-related tasks.
• Accomplished administrative responsibilities for the CEO and three Account Executives.
• (e.g., scheduled meetings, operated heavy phones, managed calendars, organized confidential files, etc.)